1 people have applied to three of Japan's high school girls' high school girls beauty pageant "

_ H. Jay Mr. launch "schoolgirl mis" also seems very popular among high school girls, but please tell me the concept and aim.

When I was a high school student, or make a shop regulars went to Shibuya, and go Shibuya street snap of the magazine, I wanted to be famous anyway through to Shibuya. "Let's become the best of the circle in Shibuya. Best in Tokyo If so, that is the most it is in Japan," is what the story well and the fellow. But, the times are different now. Tatte not come to Shibuya, everyone is using the media that the SNS, can or like sheds feelings or up daily plain clothes as entertainers. This his colleagues are called "100 million total talent society". The good thing about SNS of real name is, compared to the net society of anonymity, positive action is easy to work. For example, when you try to find the name of the entertainer, along with Zurari to the predicted search negative words such as "shaping", "divorce" in the network society of anonymity. Such as the real name of the SNS in contrast to "cute", "fashionable", just a positive word. "Schoolgirl misconvergence" is to take advantage of the positive nature of these SNS, a mechanism that will victorious by being cheered by SNS from everyone. How can vote from the SNS to the cute female high school students who entry, retweets number of Twitter counted hundreds of thousands, during the voting period will rise about become a social phenomenon. Factor of success is there is a reason to simple naming narrowed down the target of "high school girls beauty pageant." Originally in 2012 started this event, high school girls was "what it, liberty is to not decide. Because there is cute more of my friends' reactions such. If there is a contest called "handsome businessman working in Shibuya", I because I as a "Hey, gonna have not heard such a no", and then check to absolutely (laughs). So to speak, it means that without permission mechanism to be allowed to participate.

We went into the fourth year is, against total population of about 1.7 million people of high school girls age, application number is more than the total of 640,000, Ukagaemasu height of the interest. This about the many applicants the number, I think it's because I was able to capture the "desire" of the high school girl. It changes the contents of the demand and supply by age, but does not change the desire. Feelings such as "I want to be famous," "want to be recognized," is, once as he was so, is the eternal desire of teens. As long as there is this desire, schoolgirl misconvergence will continue to grow. In fact, in the contest does not sing "prize ○○ circle" or or "○○ showbiz debut", the clear benefits. In other words, a pure feeling that "I want to be cute," is, I applicants motivation to attract so many of the high school girl. In the future, it should be is H. Jay, it is that I'll fulfill the dream back up the child who became famous in the contest with full force. To the dream it is good even in the entertainment activities, I can not. The child find the dream seems to myself, I want to continue to be a place to be fulfilled.

_ National Final Examination will be held in Shibuya Hikarie on March 22, 2016. Why did you choose Shibuya Hikarie ?

Previous schoolgirl misconvergence has been completed to determine the each of the Grand Prix of the Kanto and Kansai. Decide in Japan is the first time. If it is, the final of the venue would still only Shibuya. That cause a new movement from Shibuya, I because it is the mission of H. Jay.

I think Shibuya is that it is a city with the largest of the "attraction" for young people

Until _ Ikeda reaches the now since I was a high school student, Shibuya Why do you think to attract young people.

Myself it's to really care about the "attraction of the word." For example, I think that it is "reception party", "high school girl", "beauty pageant" or word to be worried about, is not it there is something reminiscent of the "entrepreneurial", "president" something to people, "Whoa". Attraction of the words in this sense is I largest of is I think the "Shibuya". I because after becoming a high school student, had been through anyway to be attracted I have to go to Shibuya. Wearing your favorite clothes, decided to pat Beauty salons, ... I put a lot of accessories. Exactly center street was the runway of for me. Also Shibuya I think that does not change that with the greatest attraction for young people now. In particular, that infrastructure is in place that net or SNS, because the joy of "originating from Shibuya" has been positive. In that respect, Shibuya of value as the media will feel that more and more growing.

_ On the other hand, in recent years, but I heard that "gal has decreased from Shibuya", whether it would be fact.

First of all, but it is whether or not capture the existence of gal is a problem. Indeed, to no longer apparent figure that hang out in the city center, aggressive gal culture of flashy make-up looks like the end. But for example, if you defined as "children are with the Colorcon's gal" What about. Since Colorcon's sales in SBY is soaring, you can say that gal is more and more. Once upon a time, but only a portion of the layer had the Colorcon dyed hair, now become commonplace for high school girls to the makeup, Colorcon also all the rage. However, the end is one of the culture of "bad = gal", properly because they go to school, is not seen too much flashy appearance, such as dyeing hair. So at first glance, it appears to be decreased, but, in fact, you might just no longer noticeable appearance of gal. "Schoolgirl mis" through such, we feel as a whole has a desire to "want to be cute," I think that's certainly larger than before.

Gal has not decreased. Only place has changed.

What's in the background there is a growing desire to find the _ cute is the'll do?

Impact of Again SNS think big. It is her us daily to originate in the SNS to take pictures in the smartphone. At that time, because you do not prospered it was no makeup only yourself, to be tempted to the make-up would be of course. When I was planning the SBY, I suggested, "Let's go on from the neck". In other words, the clothes are not treated, I decided to sell cosmetics and Colorcon. That the moves to when you take self-photo, I because the face is the most. Question "gal has decreased" in the earlier will probably be that involved. We struggled old-fashioned brand shop, but the interest of now of gal, I think that I'm being "on the neck" than clothes. Their era, the fashion is the best, brand love, clothes was a treasure. So, now the young child is referred to as a "dangerous, ketchup comes carried out .H & M, which had attached", was the shock when the saw the change clothes discarded the clothes was wearing. "Oh, the feeling is it completely different I Do" and. Absolutely no interest in the brand, but rather a combination of fast fashion in my own way, because it is a sense of fashionable better to raise cheap. So if the brand shop's point of view, "Gal has decreased", it might become as if Colorcon maker's point of view, "Gal has increased" in reverse.

Argue with the large companies in the weapon to "fellow" and "family"

Please tell us about _ future prospects.

They met by chance and Akkun during the interview, embarrassed with a two-shot.

Although we have side-by-side business-ish theory up to this point, it is I'm a thing of the recently became to be able to such a story. Repeat that to answer to rely sense only, and look back now become, you know the "what was the kind of thing", feeling that equation has been completed. Rather than what to do in the future, it is assumed that get along together with the fellow with a hot heart. When the store division is to open a new store, who have a mind to rush first and foremost than. "Because was helped to you, the next I'll help," I want to be a family that. It is a good example also "Akkun" which was break in Shibuya. He and met a teenager, has been produced the event together. Long time ago but it seems had a naughty at a local Mitaka (laughs), because it is originally hot guy, you have unawares, endeared as a good big brother from everyone. In someone's birthday I organized a party to take the initiative, because the day is the guy so as to invoke one Ding pants (laughs). After so doing he is that has always rooting for everyone decided to debut in the "" SHIBUYA PARTY ROCK NIGHT ", now the fellow is grandly cheer to disseminate in unanimously SNS. It is of course also big his ability, but you say that the presence of a good fellow was flowering it. Weapon of their own these on to argue with the large companies is a "companion" or "family" love. You you have any self-confidence to be had with one-of-a-kind unless there defeated. What I mean, I have the feeling that the "friends willing to die." (Laughs).

_ In the future, but it is the fact that continue to stick to Shibuya.

I agree. Seen a dream, it can be said that a dream, come true the dream, will pursue business for Shibuya continues to be in such a place. If say a little more specific, I tried to go to Shibuya is a child of their own, et al. Of the generation, in the "dangerous because bad" but, like "more fashionable to please!" And 𠮟 is thus, is such a dream is full of the city ideal It does (laughs).

Co., Ltd. HJ

Schoolgirl mis-2015-2016

A contest to decide "Japan's No. 1 cute girl high school student". In the entry period from July 1st to September 23rd, 2015, we will gather about 640,000 total applicants from Purikura installed throughout the country. From among them, local competitions, etc., the Grand Prix of each tournament, 14 associate Grand Prix elected national finalists. At the "National Final Examination" to be held in Shibuya Hikarie on March 22, 2016, on-site examinations such as singing examinations, performance examinations, dance examinations, walking examinations, etc. The best Japanese "lovely high school girl" is announced by

The national final examination

Dates:

2016 March 22 (Tuesday)

Venue:

Shibuya Hikarie Hall

Examination:

Singing examination, acting examination, dance examination, Walking examination, etc.

official:

National high school girl beauty pageant

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