# Shibrava? Exploring the charm of working, playing, and living in Shibuya

KEYPERSON

I wanted to create a place that I could do your favorite music
I want you to become a city, such as coming out of the music of "Shibuya departure"

Ism Communications Group Chairman of the Board = duo Music Exchange managementSusumu Kajiwara

profile

Nihon University School of Law graduate. Learn the music business in the United States UCLA. 1979, the first production joined. 1988, the Knicks establishment. 1994, changed its name to the ism, to form a ism Communications Group. In the Group companies leave artists, animation, music production of the commercial, the track record do the production work. In 2003 Yumi Yumi, Mayo Okamoto, called the topic produced a cover album by MISIA of international artists in 2004. 2003, founded the Duo Music Exchange, the next 2004 years, open a live house "duo Music Exchange" in Shibuya Dogenzaka.

2004, full-scale live house was born in Rambling Street "duo Music Exchange". Jamiroquai nightly also in orthotopic that was involved in the planning, inside and outside of the artists are engaged in a variety of music. I asked to speak to Kajiwara's representative launched a hut in their own style of music.

Rather than lending hut, I wanted to make a live house to organize themselves

- First of all, please tell me the chance to duo Music Exchange is born.

But will be shortly before the story, because there is really good music of Yuming, I had the project of "trying to sing her song to good artists of foreign song". So to pick up artists 12 pairs that were hit in the United States at 70 to 80s, we were all recorded in the United States. And Tobei also me every time there is a recording, but I had a talk with the artists, but I was everyone really Japan pro. "I want also to go to Japan," "I want to do a concert in Japan." However, in Japan of the music industry at the time, artists who sell in the big game only is common to assume that not a business, or rather medium-sized, to think about 70 to 80's of the artist as a business is a little hard kana .... All you need to do a large Budokan Toka Arena since the guarantee also high now that call. But the minute, because I thought the audience does not turn on, and hit the box office will probably fail, did not do quite at that. On the contrary, the existing live house is mostly because "loan hut", it is unlikely that is basically to introduce themselves artists. However, during recording, and hear their talk there was a story say "I Can I guarantee something less. Really I say If you can do with Japan." It is before about a year in which it begins to DUO.

- It is a translation that such talk will lead to actual practice.

That's right. In the place where the story of the artists, such as those mentioned earlier was in the in the head, in the Ken Corporation Mr. ON AIR EAST 3-storey remodeled, there is talk in the form of "first floor lend" I thought at the time was. Do it yourself, risk call on their own even with yourself, yourself that or not go or be successful as a business. Conclusions and I think we immediately say so put out (laughs). So, I say "It is good" in risk aware, now that to do with it. The conclusion of that time, anyway because they have grown up a really likes music, you could do a favorite music, mean that I think we have is full favorite person in the world is that it's like their own started. So doing the first day about two weeks in the Christopher Cross, then he was variously called the foreign artists. While other live house was mostly rental hut, continue to originate in their own are planning on their own, it is the start of was started as a live house that has strongly that kind of consciousness DUO.

- Did you have the idea that be nice if there is this kind of hut?

But his is the music industry, because it is not a live house industry human beings, there I did not think too much. Somehow made do with or not it (laughs). So eventually, Toka interior production costs Toka Toka acoustic's security deposit. Sound even though I have a speaker that contains 12 are 24 hanging because "Batekku", gone too fact much, originally I though I was good at 1 of the 4 minutes (laughs). But, certainly sound reputation was very good. So when you first came Christopher Cross was also said in the wind that no problem with respect to acoustic.

- Did you have confidence Toka is anxiety in the matching of the Shibuya of the city?

But is not the anxiety, because ON AIR EAST guess I was famous from that time. So that there is no problem at all in place specifically when I heard it'll become this and renovation is ON AIR EAST. Because Shibuya of environment is the epicenter of the music, because the centers that it can be a great place, with the feeling of welcome to the contrary, I decided immediately without any bargaining. It was decided at the other side of the asking price also Toka amount of money Toka rent.

The first was a tattered (laughs) the turning point from around the second half of the third year

- The fact of the response it is a good idea to open the shop?

Initially, the administration was battered to say clearly. It is not a such thing as management. Many who came to the interview, and "I can only imagine doing as a hobby" (laughs). Definitely, if calculated with I Is not that profitable even if ... feeling to say. But is that too many unexpected Come to start, Toka not come visitor at all in short, paying a big guarantee, Toka not in time is after promotion. Did not go at all well, it is much until the first of around three years.

- What hit was the turning point?

From about the second half of the third year, short of that the first of the first year the second year I did not know you only that there is a DUO. When it comes past two years, Toka person who Toka record companies nationwide of headliners, When you come to see once or "not a good venue", Toka I want to do live out of rookie artists with here, from abroad when a pretty famous artists came, here Toka want to do an event in, an increasing number of such a thing, been gradually recognized, from there and you want to use you more and more. So about two years themselves do, rather than only those of their organizers, those who borrow was not at all. But the very first to do quite a variety of foreign artists, come Jamiroquai and baby face, Even since the reputation of that is to say that lead all the headliners of the world, so "I say as a surprising venue I DUO "and like a place comes out, everyone will want to use all means, now leads. From around two years ago, the occupancy rate it is about nearly 95%. So free of schedule There is almost no end of the year.

- Rambling Street or change of itself has been captured How does?

Club Toka many, but it is certainly gather many young people place. However, even in young people, 15-year-old man if Haitai 10 years becomes 25 years old, because it is also in the 30-year-old 20-year-old man, came also back people who went to take a gradually-year-old, 30-year-old, 40-year-old also I hope and someone to be the street who enjoys become. I hope if the partial, "the land of the exchanges between the generations".

- Kajiwara's own Shibuya of the city and first met the When is?

Came to Shibuya had come department store, it is brought to the Tokyu department store Toka parent in a department store. Family home of Kita Ward in Akabane .... Well is brought to her mother from an early Ikebukuro Toka Toka Shinjuku, Shibuya of Tteyuu is small, I had come to Toka shopping. Planetarium also saw. Maybe I think it was around the time of elementary school. Shibuya impression at that time was a "just a big city." In their own home is Akabane, from the time because it was like a town movie "Sunset on Third Street", Toka when compared to it Shibuya Toka of the city had been able to skeleton from the old days, the impression that Do a big city really is, small you have. When it comes to the Toka high school, but I was so even when the junior high school, is not it Is there when the little you want to stretch or (laughs). Although I'm living in Akabane, made a nice girlfriend at the time of the junior high school, I Toka Let's go to a nice little coffee shop in Shibuya When was got to date at that child and Akabane. That sort of is, because good cafe knows a few places, I remember really from that it has date with a girl in there from Akabane, even now.

Recommended articles

latest article

Choose from categories