To target the teen marketing is difficult even for large companies, Systems, Ltd. Gee that mount a research and word-of-mouth promotion, etc. center street. "Photo booth" in such new model development, we propose to replace the air a sense of drifting to the center city to the data, and the like. I heard the teen actual situation in the company, TakeHisashi president.

Underlying the teen does not change even after many years

- I met the first in Shibuya the city?

The Company, there was originally in Harajuku was relocated to Shibuya in about 2000 years. It started now of teen marketing is 13-14 years ago. I myself graduated from college, I was living alone until the age of 30 before going to Australia without even finding employment. By chance, he was joined by his brother were related to this company. It began to come and go to Shibuya is from about 7 years ago. At first, I had a feeling that "I came to a different country." (Laughs).

- Do you like still Shibuya is as a city?

Originally I intended to growing up in Nagoya, when it came after a few months into this company in Tokyo, the scale of the city (Nagoya), but I have to imagine it would about two to three times, it is not far from it, It was 10 times 20 times the sensation. It about the discomfort, whether that person or that the streets ... in downtown Shibuya Nagoya felt an overwhelming great difference. The first month or two, is to get used to It was unpleasant, but in about a year from six months, contrary to go to the sales and business trip there was a moment to be relieved when leaving the Hachiko mouth to come back from the countryside. This is, and Do I, such that the "familiar but", I was there even in the moment you feel yourself.

- Or young children who are in the town Udagawa is, has changed how?

Previously, the reader model is had more charisma, I was that there is a little sense of distance ..., that the magazine has increased, its charisma has become thinner. At the time, have come out really cute child magazine, what is the status that appear in magazines was really higher, it is like a air right now are out of anyone .... Even walking in the center city are routinely taken to free paper, with or there is like a situation taken in magazines ... I kind of thing has become commonplace. However, I understand that I always have this kind of work, I think that the basic part does not change. Surprisingly, the underlying does not change much. Since the only young people who are highly adaptive ability to respond to new things, but seems to be little changed terribly when viewed in a long distance, it is essentially not changed. But the wind that are mastering what is in front of us is I think.

There just playing was child, will not come with the Pata' to third-grade summer vacation

- It is, because the girls are looking at long, but it is to be caught in that way?

It might do so. In our company, went high school girls that have registered have graduated every year every year, also comes in a new child - is a repeat of. But the change in circumstances, such as or different from the fashion of the magazine case to some, does not change fundamentally. On the other hand, it They will feel that is becoming more realistic. After all, hands such as put their jobs, for example Toka or was a popular profession, such as nurses, such schools would phenomenon Toka Dattari capacity over that it is exactly the same. Even if the story every day, because eventually just Ikuko to college, and I feel terribly small it is. If That's think about the time of us, perhaps "somehow university," but I think the people of the idea that is taking 80% to 9, I do not you kind of thinking is small. Calmly, I go to once a university because the parent does not let him, yourself yourself a path different from the meaning "there is not a target" and a child, such as know to clear because, or from the beginning there is no Toka or was a child you're thinking .... Toka want to go to such department because I want to do in the future this kind of thing in college. I think that it is very realistic to each. More and realistic too, it is likely to be the idea of ​​trying to free the much unchanged like a ... So now even so much luck.

- What is it objectively understand that it is time interesting now is the best?

It is I think to be terribly grasp. It does especially not it is something the girls who have accumulated in the center city. There just playing was child, it will not come with the Pata' the third year of summer vacation. It really I'm not even trying to do is up to. Do not go back in the house, is doing just all, it's such a crazy child will not come with the Pata'. You will admire the reverse. Even I switched to there .... Also have occasionally I person of such feeling past 20 years are in. More to the I or thought such a person is not amusing even increasing, surprisingly there is Putsu' and continue to graduation ... maybe, I thought that would do very realistic. This generation, or those of girls than boys say realistic, I am an adult.

- Or the past, we planted what reviews in Shibuya?

By the time the loose socks had been popular, I had a talk that it might me to do some promotion. Since our company is doing a review, promotion, or rather shed a rumor, "I loose is popular, do you know this knee-high socks?" In the questionnaire format was carried out like a questionnaire. "If from the boy I actually loose socks, not 's a very good image, I better of navy blue knee-high socks are have a good image in the neat (neat)" is in there along with information such as. In addition, while carrying out the questionnaire, in order to show a realistic support, I asked to walk wearing giving away the actual product to students there were girls' school popular at the time center street, a phenomenon referred to as "I'm beginning fashion" a wake, quite a lot of media at the time was taken up with this. Of course, also it became a big hit. It is that of 1997.

Explore the palatability of the high school girls in Shibuya street