Restaurants and commercial space at the forefront of the times, Sea Yu Chen's CIA representative to get started, such as development and brand strategy, such as hotels. Shibuya Udagawa offices in the town, to Chen, who has been involved a number also to space development, which is located in Shibuya, such as GAP and banks, was asked to talk about Shibuya of urban development.

I've burnt intense memories of when you were able to "Pantheon"

- Is it time around is the Chan met in Shibuya of the city and the first?

Since I lived in childhood Denenchofu, deeply familiar in Shibuya from childhood, anyway it goes out to the city Shibuya. It was through well to Tokyu Bunka Kaikan of Puranetarimu, I have burnt intense even memory of when that could "Pantheon". Shibuya, that was originally only had Dogenzaka, then be able to Parco, will become so human flows towards Koen-dori, Koen-dori is spread town began to steadily activation is fashion of Ikima It looks as though it was. Those days of just high-growth period in Japan, will create an original culture more and more in Japan, in the portion Tteyuu continue to place a fashion, I think it was still Shibuya epicenter.

- Even in comparison with the Ginza Toka Shinjuku, whether it is indeed a person of Shibuya it is attractive?

I think you calm is more of Shibuya. Ginza is or was a fashionable and adult of the city, Roppongi, but I think that has been turned into a beautiful image is activated in the redevelopment, Shibuya have also mixed adult When you are also young people in Nari Shibuya, young people but I think that it is a city that has the energy. So I think that it is a city that not to fall so much beautiful. After all, "village" to everyone is doing a lot of things, I think where there are many elements that it is the goodness of Shibuya.

- I think there is a place too hard to leave that kind of thing?

Tteyuu the trend of recent development, in the sense Tteyuu raise the value of real estate as much as possible, to raise a lot of volume, with a commercial accumulation that has been branded into the bottom, going to the inventory of high rent and, I think you will continue to develop. As you do it, human waste part is I'm going to be eliminated altogether. In, it will become a very boring town and will be eliminated .... So or stuck in place in the case of young guys boring, but might have been doing a lot of useless things, if there is no city that it is an interesting thing .... Since the era continue to everyone editing, in which there is a possibility that can do the same kind of town, where to go even if the same store, from that same brand, should not be in the development of Shibuya. We we have helped a lot to advance overseas brand, also if you have to target a new brand also young people overseas, Toka want out to Shibuya, out to always Shibuya, Harajuku Urahara, still Shibuya is one Ban says that I hope. After all, youth culture in that sense, when you went to capture the thing called youth culture, I think it's good of Shibuya. Or there is Shoto behind it, but I think also there because adult culture, I think that should not be ignored that the still young of youth culture on the front line are present. I think it has become the most Shibuya of driving energy.

Shibuya, city brand, who came up yes gives us most the possibility of coming out to the street

- Is that the city was taking advantage of it, does it have become in the future point?

And There are young people as a layer, that there is no part Tteyuu there are adults. As a development side, as much as possible in the adult of the city, but in the brand I think that there is that full Do not want to take the rent, not'm so .... Shibuya's Tteyuu should not recently like the large-scale redevelopment. Shibuya do you need a unique Shibuya. While to properly value the youth culture, it goes as continue to appeal for adults. But is a cheap look and street culture to the contrary, but, it is I think it's great energy in it. It is indelible. And in the street culture, to can not in Roppongi of Tteyuu from there are brought up to pull it out How the culture of young people, to not be able to be in Ginza, not after all be only in Shibuya. It is I think it's still Shibuya of fun.

It also has been working on the job because Shibuya landing --GAP?

We have before about just 10 years that have moved to Shibuya, to when I how to be bursting of Japan's bubble, foreign brands such as GAP Toka Nike has been entered. Shibuya By Tteyuu what to do, but I was in charge of our real estate development of GAP, I guess still be nice park streets of Shibuya .... Also you come from abroad, actually walked to devise Dogenzaka district around the center is in what kind of wind, have gathered people per day How many people, such as what has happened to the basis unit price of its surroundings, quite thoroughly was research.

- In the case of foreign brands, but it is often the first thing to come out to Shibuya?

If the brand that you are the target is centered at 20 to 30 generations, to Shibuya, Harajuku will be the core market, on the border the road of Meiji-dori walk to Harajuku from Shibuya Station, a parallel entered next to what It is Toka or has been in the wind. Now because Harajuku has turned into another main street, not 's "back" .... Because to specify in Harajuku is turned into cool major brand in reverse, I though I had no longer 's guerrilla. In, the Tteyuu brand targeted to young people, I want to do to the guerrilla. But also of course to set up a wham and shop in Ginza avenue, young people will not listen to say not you like that. After all, look forward to something like to discover on their own for the young people, I think that is tied strongly to the "I'm more of a back street is interesting" like a culture. In this sense, Shibuya, Harajuku, is commonplace area come out for the brand overseas. The finished something, intentionally gimmick than go inside (of the building), it will have atmosphere Tteyuu cool for the young people to the contrary, those who are out on the street. Shibuya, in "their own", I think the brand, who came up Yes, "handmade" is I think I city that gives most the possibility of coming out to the street.

- From a long time ago, Shibuya, but has been referred to as the "information center" ....

Shibuya, it's there full place to hide. For example, work has been the, and are in much the office, and say Do not boring, it's other regions all the same do I'm not coming back to go to chain stores of the cafe. But if Shibuya to it is also boring, what to do .... When you go over there're interested in seeing a music store, and go over there can explore while saying I any one of those strange fancy shop, I have a thing that can be a change of pace. An easy town diversion It is Shibuya idea if you are hanging out. That's another town, Toka not only another OL, Toka not only fixed-income that is something. Or DJ and it is this side is Gayagayai, or doing interesting shot in neighborhood about ... Is not everything has been mixed. So in a sense, it has a funny town that there are various things. After that, the smell of the music is than the other town. Since Mr. often Toka ... that sort of music store or play a musical instrument on your own, but it is the part that will be taken as "hot". I also, or playing the guitar went to the music store, detour just (laughs). Shibuya'm I have a full place to detour, it is fun.

CIA office in Udagawacho