Since its first issue of 1954, I walked along with the development of Japan's advertising world "propaganda meeting". More than 10 years, served as editor-in-chief of "propaganda meeting", Risa Tanaka called himself also good use of Shibuya, Shibuya of transition and, telling the value of Shibuya of the city as seen from the advertising and marketing point of view whats.

City approach tailored to the purpose have been established

- The Shibuya do you go may be now?

On a daily basis, we are shopping at Tokyu Department Store (laughs). I high percentage going to the Toyoko shop close to the station, but the direction of conch Orge of the head office, during the TV and event appearances, have been or asked to riding on the consultation of the styling. From school company was also through via the Shibuya experience, it will go well also in Shibuya as a workplace as a place of life. When I was a child, I went to play from the house of Hiyoshi uncle when you came out to the parents and Tokyo in the Shibuya. Hachiko have spread before the road, I remember that I thought it was amazing town with many too human.

- Do you have the time and that has changed now in Shibuya?

It came out in front in the easy-to-understand form of cultural transmission, of that there is or would be the difference between a long time ago now. A long time ago is still not been established conductor, I think that was walking everyone love freely town. Now there is a approach to suit your purpose, I feel that have been made is the development of the town. If you've been flowing from Harajuku, each zone, such as the case proceeds to Daikanyama, it feels like the root of each generation, such as the elderly go to the young high school and Bunkamura is properly designed. In addition to department stores, well NHK started in an interview, but you go, such as the net-based company and creators of the office, there is atmosphere, such as creative boutique of NY and London. Such office is also in the Aoyama, but, like those of Shibuya is mingled work and life, and the miscellaneous feel in a good way. It kind of air is not in Roppongi, it is unlikely in the Yurakucho and Marunouchi. I think you were really miscellaneous feel and from around the NHK come down a Koen-dori. If our NHK also because they feel the breath of the city, it has been or thought that whether the broad program of life point of view can make. Also look at such as the scramble intersection of the image reflected news, etc., it feels that way.

There is a high advertising value precisely because can be active mind

- With Shibuya of the city, what about advertising value do you think

I also I heard, since the Shibuya go out I errands, "Let's buy a ○○", I do think that there are many when the mind is active. Because pains "come out to Shibuya", also in the information in the mental aspect also in the thing, I want to go with something, ... like I have become greedy and want to their own things. It "advertising" is more acceptable really when the heart is in the positive. Since making you know that kind of mood towards the artist, for example, transit advertising in the well, or there is just a different version station of Shibuya, will consciousness is strong that the "Print to put over there of Shibuya station". Trying to make the ad itself is news, I guess there is also speculation that.

- People in the Shibuya Will different from the people in the other town?

When I go to the per Marunouchi, it becomes the audience attitude of "ask to go the state", or rather the consumer in the true sense and go to Shibuya, in the past the "visitor It will be fun mood accustomed to feeling that Let entered ". Originally, the mind would there be situations that are active, but they happen to have the ears to hear, the effect of advertising that can be received when you try to feel something message sounds big difference. I think in a city that is suitable for advertising in that sense.

- In the advertisement of the world, do we like scramble intersection is what caught?

It There is a strong place where everyone knows, because where you've seen is. It may also appeal, it is a very large effect of large vision also there before the station in terms of impact. When the vision of the three faces at the intersection is made and mirror the same ad, but it will be news about that, "If you do not go to see." Since that intersection, and the station of Shibuya to the back in the place called "'ll go out now", rather because you will high tension, even though irritated by in a hurry for example, the intersection of air feeling and of a lot of people hot air but, it does not may be that there is a force that once you change the energy even its frustrating.

Sendenkaigi issues "propaganda meeting" and "sales promotion meeting"