A mechanism for both the companies and creators to Happy

- Please tell us the history of the company founded.

I designers, 1999 Chiaki Hayashi is another one of the founders lived in New York, both as a reporter of the economic system, the wave of the first IT has arrived. It is time that Amazon and eBay has become larger and Dawn. What happened in that time. Taking eBay as an example, until it is that you have net the distribution of such is selling you the personal property of the had-buy buying and selling in the bulletin board, individual in society to be the finished Happy infrastructure. So I was thinking. At that time, companies generally grapevine is when you look for the artist, say "brother of ○○'s wife of the public relations department Let's call out from say that designer", it it was a roundabout way. In other words, creativity is had not been distributed only in extremely limited. So through the net, if the distribution is more smoothly, and do not the happy mechanism is completed also creators also to companies. He returned kneading such a concept, launched a loft work in February 2000. The first office was a small apartment about rent 110,000 yen.

- Will from where is after the establishment was with the hand.

First of all I think that need to build a database, first was encouraging the formation of a community gathering of creators. Time it swelled to about 1,000 people from 500 people, gradually began increasing request of work, it has led up to now. Although creators also on the Company's projects is the case to proceed with work at home often, in the future, such style will increase socially. But is a little extreme case, but there is also relationship for more than three years, but some do not have the Hiroshima prefecture of the creators of that even once were face to face.

- For the creators of the home-based, what kind of environment is or would be ideal.

Area of ​​Brooklyn DUMBO that I was living in New York, developers are aiming to make the artificially "SOHO" (※) by using the power of the Creator, was re-developed town. So it has been lending cheap loft suitable for the workplace to the creators Dadappiroku. Then, born community creators have gathered on and on, open the party gathered night after night, events such as the fashion show came to be opened. So widespread is reviewed that "this area is interesting", gathered even more people, it began also, such as clothes shops. Looks like the luxury apartment and begins to rise is land prices growing in popularity built doing so, young creators will not uninhabitable. But, since that time to the place where creators gather it is made separately, "Well, good or" without stick also people themselves and, I'm going out with ease. Although the are underway as planned of developers from the beginning, for a while, that the creative area to be borrowed cheaply workplace exists, not a bad story also for creators. It was good think Do When that kind of area is also in Tokyo.

I want to encourage the creators of collaboration in the future

- Once you have the freedom to use the space in Shibuya of the city, do you want to do any work.

Once you take a large space there is nothing in the city ── This I think is attractive. If you use such a place freely, how I want to be open in the event a collection of illustrator works. Recently, How I can often work to make the content of the mobile phone, it is I know illustrations and character to become the main. So, previously I was often to refer to the designer Speaking of creators, now it is rapidly increasing young illustrator. Illustrations to have the power to work itself, because there is also a fun of the character itself, but it is I think interesting if bringing together.

- Please tell me the vision of the future of the company.

In the future, I guess cooperative work of other creators on the Web has become more important. The other day, the summit the eye Commons (※) was opened in Croatia, our Lin, gave a speech called with Second Life and Wikipedia representatives. Company to align the two companies and the shoulder, but I kinda dread (laughs). Second Life and Wikipedia, is one also brought in a cooperative work in the world of net company. Similarly, loft work also means that interesting from the point of view of the cooperative work, "the creative team was based on the SNS", was called to the summit. In order to promote the flow, in the near future, it is scheduled to creators to build a group function of collaboration to the cooperative work on the web. Already our employees, because we are thorough education of Pinbokku is a management technique for managing large-scale projects (Project Management Body of Knowledge), the original of its management, by the creators of collaboration, more and more variety we believe to be able to Do production.

- I project to collaborate with children and creators also seems to be popular.

Then a little different from the core business, but now, we have held an event called "Creative Children Project" to irregular. This, through the work of children and creators to create works in the workshop, an experimental project to explore and creativity that have children together, whether professional creators what happens when overlap. Although the creators will ask a volunteer, children not only, artist also "really was fun," such as "future, wanted to proceed in the direction of teaching children", in many cases we are very happy. Such efforts, but there is no fact that soon something big is born, I think that it is important to continue.

Loftwork.com