Following the complex facility "LOG ROAD DAIKANYAMA" (Log ROAD DAIKYUYAMA) that opened in 2015, the company opened the Shibuya Bridge in September this year and produced shops in SHIBUYA STREAM and other shops in the former Toyoko Line Shibuya station THINK GREEN PRODUCE (Sink · Green Produce, hereinafter abbreviated as TGP) deeply involved in "Shibuya (southern side area of Shibuya station)" where topics are gathered in the redevelopment of home / track ruins and surrounding site. TGP's strength is that the business area can commit not only to the basic plan of real estate and construction but also to the operation of design, food and drink, service, etc. from both planning and operation to "whole town development". What kind of value does Mr. Masato Sekiguchi representative say "Shibuya is similar to the mission of Brooklyn and San Francisco?" Looking back on the experiences that Mr. Sekiguchi has been walking, such as the success and failure of the real estate company era, I listened carefully to what TGP wants to create "What is a nice" town "?

In the early days of the Internet, I felt a caress in the activities of the same generation.

_ When did you first meet Shibuya?

Our generation is a club culture such as hip hop, a team mainly around Udagawa town, and sideways culture parallel with it are mixed. Speaking of the playground, the era when Shibuya or Roppongi was central. I used to go to buy clothes from junior high school students, going to fun, meeting with my friends, I used Shibuya in my usual life without being aware of it again. Also, while I was a student I had been playing basketball, until the time of our era, the finals tournament in Tokyo was the second Yoyogi Gymnasium. As it were, for us, Shibuya, speaking of Yoyogi, it is the top, something like Koshien, is not it (laugh).

_ Are you still continuing basketball?

After graduating from college, I was doing a little with my colleagues, but for us we were doing seriously at the athletic meeting, the teeth are gone. Because, everyone is a hobby. When I can do it for a while, I heard a voice saying "I will not take a break", it seems like "Eh, why break?" Something was not enough in my hobby, I stopped it halfway. However, the feeling of wanting to move the body is strong, and in sports, score and time, people and people compete in general. So something that does not compete is good. I thought that the marathon is different, I thought that swimming and going to the gym is different, I came across surfing. The ocean was comfortable, I felt relaxed, I immediately hammered out.

_ It is the reason why the store is operated in Kamakura (laugh). Well, after graduating from university, it was a major real estate company that got a job, did you originally been interested in real estate?

There was a feeling that I wanted to create something, and in my job hunting activities, I was focusing on advertising agencies and television stations, but that was nothing but a vague image. When thinking deeply about what something to create again, it seems that it resembles somewhere "town development" somewhere. In addition, the real estate business chose a real estate company in such a sense, thinking that it would be ideal for social studies, learning more about the so-called social general business frame, such as the relationship of money, the relationship of law, and so on.

I was assigned to the Tohoku branch, responsible for the development of a new town centered on a detached house, selling, real estate brokerage, related business and so on. Certainly speaking of town development, it is town planning, but since it is just building selling houses and selling single-family buildings alone, it will be extremely routine if you are doing it for a couple of years. At that time it was a time when the real estate bubble burst and the economy was bad, but the New Town we were dealing was a very popular property on the seller market. As I was also in charge of advertising, as I was communicating with customers "While I am not 3LDK, I have one child, I can not change it to 2LDK to a floor plan" or "I like color design, but I feel more calm Can not you change it to "I hear various voices? But even if we do not respond to customer's request, the property will sell more and more. As a result, according to the supplier's reasons, "Such things will not come out, please do after you buy". However, in daily business, feeling with a drowning that it would be good if we could make something intermediate between orders - maid and existing milestones.

At the time, in real estate advertising, recruitment paper information "Housing information" was very strong, and it was the best way of advertising strategy to advertise there. On the other hand, Rakuten, Yahoo!, and the Internet were the dawn of the Internet. It was a home page with only a role of Yellow Pages yet, depending on how it is used, something like the dilemma we are feeling in sales during the day can be solved with the net technology. So, as a matter of fact, I changed jobs to a certain net venture company and was involved in setting up an internet real estate site. After that, with the withdrawal of the company's real estate business, I quit the company for a while, but I was plotting for a while, but it was introduced from a playmate's seniors "Because there is an interesting company" Design system "was. That is 2000 years.

_一般的に大手不動産にいれば、定年まで安泰だと思うのですが、随分と決断力が早かったですね。　

There was no feeling that "I would like to get a job permanently in a big company." But I did not have a start-up orientation, so I just wanted to find out what I wanted to do. However, there was also a dilemma that I could not find, the first company quit in my 5th year of joining the company, but it is a big company and nobody can quit. While I was drowning, I thought "I want to do community development", but in order to do it, when thinking what kind of career path I should draw, I feel that it is impossible if I stay here as it is. Just as I was about 28 years old, the world is in the early days of the Internet, I heard news that the same generation of venture entrepreneurs listed in 3 years of founding, bustling economic newspapers. I remember well that he was crying as "this is what it is?", Which triggered the feeling like "I had to move after all" strengthened. If the timing was shifted even a bit, it may not have changed jobs.

Shooting in the Shibuya River along the Shibuya Bridge background.

Creating new value with trained "coordination power".

_ What was being done after entering the "urban design system"?

It was 8 years, but for the first 4 years I was a cooperative house. He was involved in about 2 projects in the form of a direct responsible coordinator, became a manager from the third, and when he was 30 or 31, he took charge of the business department. When I joined the company, the number of employees who were around 40, 50 people was about 100 or so in about 4 or 5 years. Five years before Lehman shock, the structure was solidly formed, and a system was established for mass-producing cooperative houses that they provide. However, at that time, housing market conditions were not very good, even if I proposed it was in an era in which few people gather.

As I felt that the cooperative house business itself was coming in a transition period of growth, we have to think about the next one. Of course, I did not intend to deny the staff who are doing coordinating business with a strong feeling, but as I was also 30 years old a little lively, "I will not think about any new business anyway I guess it was a posture saying "It is useless!" From the staff, "What is it, I brought Pride to the co-operative house, new things, new things ...", "What about the corporate house? The staff was older than I, so it surely looked saucy. There was a conflict between the business division and our officers, and we were frustrated by management of the organization before business management. We can not put together business divisions, and performance is not good either. As a result, "If you can not do it in the business department, if you try it yourself ...", it will be removed from the line and from the manager to one person in charge. That is to say, it's demotion (laugh).

___ SINGLE DIVISION DIVISION

Yes, I started trial and error alone on my own. One of the things I have reached is "coordinating power". Until now it was work to organize and adjust the user's voice and create houses. In other words, I think that coordination ability can be said to be "the ability to produce more than two achievements together with 1 and 1", but I felt that skill was trained so much. Then, when thinking about how to use that power to new business, there are many elements that make up the town other than offices, commercial facilities, accommodations ... and houses.

Also I also liked design and creative work, so there were quite a few things that I was concerned when looking at houses and buildings. For example, "This building is very wonderful, why is this planting funny?", Or "Why is the name so strange that you built a good commercial facility?" Even if I say it, I do not think there was a lot of things until now, "Do you want to give up if architecture is good?" I've thought that all these things were totally upright and I could not make things. It is often said in the real estate industry, "Atelier system is hard work." Among architects, there are design offices with strong technical side, cost, progress management, law etc., and strong office design. The former is often referred to as "organizational system" and the latter as "atelier system", but within the industry it is often to capture the strengths separately, but the opposition is weak. Just using the atelier system, the design is wonderful, but "often inflexible", "cost control impossible", "progress management can not be done" in many cases. So it is said that the organizing system is easier than the atelier system when coordinating business. So, if all areas are made into an atelier system, we can make better products. If you think about it normally, you may want to adjust the ties between architects and lighting houses, or adjust the ties between architects and landscape designers ... I feel annoyed and unhappy. Well, I thought that I could make use of the "coordination ability" that I had cultivated up to now, and thought about creating a new value called "creators · collaboration" in the manufacturing of real estate in the past.

_ Did you understand "Creator's collaboration"?

While doing various sales activities, one foreign-affiliated life insurance company has appreciated my idea. At that time, the company bought another life company, is promoting a model to reap the assets and real estate that it has and reap the value up and earn profits, and one of the properties is Akasaka There was a company and sales office in the company. CEO of the then CEO saying "I want to destroy and create a new building, but I just want to make it interesting, just doing ordinary things" saying "I want to invest, your idea is wonderful, please do it here." The budget was limited, but at that time I collaborated with all kinds of designers, completed building apartment house with architects, graphic designers, landscape designers, interior designers, furniture designers, product designers .... Media such as architecture and culture has taken interestingly and started to operate at a rental price about 15% higher than the market price. That success was "wonderful", followed by the second, third, and so on, I myself became the opportunity to expand the network and communication with creators and designers.

Landscape of Shichirigahama. Facing right in front of Enoshima.

Developers themselves become "stock pandas" and disseminate information.

_ That success leads to the development of Shichirigahama's "WEEKEND HOUSE ALLEY"?

I agree. In the world there is a real estate listing market called "J-REIT", which is in front of the Lehman shock, but the booming economy of wanting to buy more developed type real estate was beginning. Urban design system is also the trend of promoting the development project for the fund, utilizing the creator's collaboration that I was advancing on a consulting basis, buying the land by themselves, building the building, Once I monetize with good rental conditions, I started a business to sell to funds. One of the projects is "Shichirigahama's WEEKEND HOUSE ALLEY". Many of you, if you look at the completed weekend house array, you say that it is a nice facility or you want to enter such a facility. It was a story after it was made, and the process was quite tough.

Originally there is a famous hotel single dormitory that place, there is only an old flat shop that can not tell if people are living in the wasteland of grass blur. Although it was a shichigahama beach, it was a feeling of salty with the feeling that it is the countryside of the countryside. "Sekiguchi-kun, it's an interesting place, but it does not hold as a business, is summer nice, but what about doing in the winter?" In fact, sales were very difficult (lol). While seeing various people and advancing leasing, "It's a developer, is not it the end that I made and lending?" What about it? While studying various business models of real estate development, I learned that there is a technique called "risk anchor". Speaking briefly, developers themselves are responsible for content and operations, they themselves become pandas, and learn about surrounding leasing and development. This is exactly what I should do in Shichirigahama. In other words, buying, building, lending, selling, not finishing, buying and building at the same time as doing something and becoming a player, collecting friends with the concept as a concept ... if anyone agrees with this nuance I thought it was meant to be given up. Well then, when I thought that it would be a magnet to call people, it was said that the PR company introduced me as "a good chef, there is content" is "the world's first morning rush" It was "bills" of Sydney. Nevertheless, as expected it was not having a restaurant management unit, so let's leave that restaurant to Mr. Sadahiro Nakamura of Transit General Office to develop it as a joint project of urban design system and PR company. After that, 'Billies of the best breakfast in the world' became a big topic in the media, and the weekend house array has also started to turn well.

___ _ Weekend House Array is finally and independently reached to the present, but the area handled by TGP is diverse, but what kind of thought do you work on?

By working on Shichirigahama, what I felt clearly was "town planning = real estate business". There is no doubt that it is a real estate development, renovation, real estate conversion business, but it is just that, hako Mono. Age when boxes remain. It seems that there is a limit to community development of only Hako Mono. Even if there is a real estate business that thinks from contents, it will be appropriate. Then, what kind of contents are necessary? I can not cover everything, but when thinking about town planning, the first thing I can not remove is eating and drinking. Another is "work". Whether it is a share office or a co-working space, there may be provision of work service contents that is not just to lend it as an office. In addition, there are six in total, "Accommodation", "Wedding", "Gallery", "Promotion (Event) Produce". The six main contents that can be greatly influenced by town development are not directly indirect value creation that invites external players to tenants, but they are involved in direct operation operations by themselves. If I could do it, I was convinced by the "Shirigirihama project" that we can make value and value up by our operations and change into real estate business.

_TGP should be called "what ya"?

The characteristic of our company is that you are doing both "coordination" and "direct management." In other words, coordination is close to consulting work. Because it is doing both, it is difficult to say "what shop" as a business style, but also on the top of the home page, "I want to make it from the future town and future It is an abstract though it is summarized as "life of the future and culture of the future". If you chew a bit more, you can say "town development company" "life proposing company" "cultural making company".