# Shibrava? Exploring the charm of working, playing, and living in Shibuya

KEYPERSON

What is the charm of "Shibuya no Obe Yokocho" that leaves the shadow of the postwar postwar market, "genuine alley" attracting young people and foreigners?

Rice cracker Yokocho outgoing / public relations / company managerMr. Koichiro Mikuri

profile

Born in Saitama Prefecture in 1965, she spends her childhood in elementary school fifth grade in Houston, USA. After graduating from university, he joined Hi-Vision Communications Co., Ltd. in 1990 and is involved in the production of high-definition test broadcasting which was in the dawn. In 1997 he moved to Ray Co., Ltd., and is engaged in event direction and directing. Established Z Co., Ltd. in 2007 and assumed the position of Representative Director and President. Specializing in interactive space production and working on the planning, production and production of stages such as Tokyo Motor Show and live shows using artists from overseas circus performance team. In 2009 we undertake the management of Shibuya 's Nabe Yokocho eating and drinking establishment "Aizu", now we are in charge of the management of "Shochiku" at the neighboring store, as well as PR and Negotiable of Nuveneen Yokocho.

Shopping district "Shibuya Nanbae Yokocho" densely packed near the line of JR Shibuya station. Originated from the black market at the end of World War II (near Dogenzaka), in 1950, 40 food shops hit by lottery in the current area moved and a side street was born. Since then, it is one of the drinking streets that represents Shibuya with a history of 68 years. In this corner leaving the scent of this good old Showa Romance, I stopped by 20 years ago to stop by Mr. Koichiro Mikuri who runs a company of space production. From alcoholic drinks, he became friends with mums of a drinking shop and became regulars, saying that he stood in a shop as a shopkeeper for nearly ten years ago while he was at work. What on earth were you fascinated by what? This time, Mr. Mike who is also in charge of Nanba Yokocho Public Relations / Negotiations, listened carefully about the history of rice crackers, the number of young people and foreign guests that are increasing recently, from the point of being a shopkeeper until now. It was.

In Shibuya, the information dissemination site of youth culture, "Yokocho", a representative of Oyaji culture, shows a certain presence. I would like to close its attraction.

The best attraction is "people's connections", old-fashioned tenement culture remains.

_ When did Mikuri visit "Nanpei Yokocho" for the first time?

We interviewed Mikuri's office in Harajuku and Takeshita-dori, where we can see Togo Shrine on the back.

I was in the early part of my thirties, I got a chance to go around for a moment. So, it has already been around 20 years. In those days there were only Odysan, there were no youngsters, but (laugh). Among them, "Aizu", this shop where I am helping the shop now, I became friends with Toshiko Yoshizawa of the big mommy, I had almost been with drinking friends almost every day for a while. While I was drinking like that, my aunt became sick and I closed the store for about 10 months. If so, my aunt would have been bearish, I said "I can stop the shop anymore", but it is lonesome. So, my regular Masami - chan and I was pretty like my daughter and I, I borrowed a key from my aunt and opened the shop by looking at it about nine years ago. After opening for a while for a while, the customer came back with "How is Mama going?" We were telling the illness of my aunt to the customers.

_ It is said that he began to help the shop, but what is being done for Mikuri's main business?

It is space directing. Originally I have been doing multimedia work such as video and CG, and making events such as motor show, but I set up a company 10 years ago, and now I mainly handle interactive event production etc. mainly It is. For example, at the "Daejeon Festival" held at the Kyoto National Museum, such as project mapping and planning, production and production of live entertainment using performers of overseas circus performance team ... .... Also in Shibuya, there is a large digital signage in the commercial facility, but it is also possible to construct a slightly different special system, such as developing an image analysis system that switches the video in real time by detecting the color of blue and red signal doing.

It is completely unrelated to the bar. So, since you started to help the shop, how was your main job done?

Toshiko Yoshizawa of a big mama happened to visit when shooting this store. We had a local sake from Aizu, "Eikawa (Ei river)", cool and deliciously served.

At the time, Lehman shock, 3.11 continued, so our work is really a free time, in a sense just right. So I was standing by the street every day (laugh). Meanwhile, gradually my aunt came back and said "I may be able to do it again". I revived when I was about 90 years old, and I went to the store twice a week for a while for a while. But now I am already 97 years old, I have poor legs, so I can not stand a shop as expected, but I am still quite energetic now. Since we said that we want to go on a trip last year, customers will be carrying an aunt and everyone going to Aizu ... or. Last month there was a birthday party for my aunt, about 20 regulars gathered and I just celebrated. Even after my aunt ceased to be at the store, my relationships with regulars are continuing like families.

_ The shop next to "Aizu" is also operated by Miki, is not it?

It is "Matsuki". I am not like old people, but I am on good terms with the aunts of the yokocho. There are also many aunts who have died, but since everyone was on good terms. The next aunt also started when we started, "You do well, right and left, you do not understand! You made me so tender. But I feel sick and have stopped. Although it was an empty store for about 3 years, "I do not want the electricity next to it is gone, so would you let me do the shop with the sense of attaching electricity?" If asked to my niece , "I got an understanding if I was going to do". When saying "I want to do it without changing the name of the shop while staying outdoors", my niece seemed to be a familiar store since I was small, I agree with you. There are four girls in "Matsuki" now, the business seems to be grim. The basic repair fee which changed folding at the time of starting a shop is still in a state where it can not be collected (laugh).

_ There seems to be a regular who goes over 50 years, but what is the best attraction of "Rice Naiko"?

Maybe I think I will understand when you come but, simply put, such a bar is calm down. I guess now that I am gone. Wherever you go, you are beginning to trade in business, and even if you look like a retro, there are many things made entirely. Rice crackers are genuine retro, if it is genuine, it will calm down. Also, the attraction of rice crackers is the connection of people, after all. My neighbor's aunt is "lending soy sauce", "Please do not eat because you sent the oranges from your parents house" or say that the aunt had broken the table, saying "Where where?" And going to fix it ...... I think that such scenery was old everywhere, like a long-term store in the neighborhood.

Mr. Mike with two faces with a space director in the daytime and a shopkeeper in the evening lantern alley. With a gentle smile, a soft customer service, he is building a comfortable space centering around Mr. Ryuta.

After the war postwar black mark was the origin, a crossroad was born from MacArthur's touch.

_ Mr. Mikuri is also in charge of PR and Negotiations of Nanba Yokocho, so what kind of circumstances did you do with circumstances?

Of the 40 shops, there are 38 houses that are actually in operation, but more and more interviews and shooting are increasing. All the members of the union are getting older, so doing it is pretty tough. Basically, I am planning to do something that is troublesome, so I told that "I will process everything if you contact me," so that the material will go smoothly. "Please do shooting" "Do not do this" rule, change charge setting such as shooting fee.

_ Can you go back a bit and tell me about the origins and history of "Nambae Yokocho" in the first place?

I am also talking about it, but after the war it seems there were hundreds of black market between Dogenzaka and Tokyu head office. In around 1954 when it was a while since the war, I made a declaration to remove street stalls "Let's remove the black market all at once". At that time, the aunt of Nungo Yokocho started "At that time MacArthur ......", it seems that MacArthur gave the case in fact. Even so, the people who lived in the shadow city are pretty and we can not take the place suddenly, so we did not just drive out, but we seem to have gradually moved to a public place by providing a place. At that time Tokyo 's provision of 40 lots of land on the bank of the Shibuya River will be the current ladder alley. The triangle area of ​​Sangenjaya is the same, and he seems to have chosen a place preferentially from those who won the lottery.

_ Is the upper item prepared by the Tokyo Metropolitan Government at that time?

No, it was only the place that was prepared, so it seems that everyone initially started a shop like a cabin that was made simply. Just because each one was connected by a more flat wall, there are common shops and night shops if you say it. I think that it was such a state. Where there is no door, only with a reed keg ....... However, the Ranpai Yokocho has a solid association of the owner of the Shibuya Toyoko former eating and drinking area cooperative association, and the union has bought all the land from the Tokyo metropolitan government around 1954. So now, all the land of the rice lantern yokocho belongs to the union, and the owner of each store owns only the goods and goodwill to the last. So even if I buy it saying "I will buy a shop", I can not buy land, so I am only goodwill.

Shot in front of "Aizu". He shrugs and responded to his arms.

Recommended articles

latest article

Choose from categories