“I am Muramatsu from Tokyo Station”-Since I worked on the Tokyo Station 3D projection mapping “TOKYO HIKARI VISION” in 2012, it has become synonymous with Naked Representative Murata Shintaro. He is a leading figure who has spread "projection mapping", which has become a staple of illuminations, to the whole country, but he says that he is "one of the expressions, not a projection mapping shop." So what kind of company is Naked? In this key-person interview, the history from the act debut of Muramatsu Ryotaro's actor to the establishment of the creative company "Naked", and the exhibition "SWEETS by NAKED" (Omotesando Hills) held in the Shibuya area at the end of last year , "TOKYO ART CITY by NAKED" ( Shibuya Hikarie ), I was asked to reflect carefully.

In the wake of the meeting of the Mac, from actor to movie making

Seems to have been the first place _ actor, what do you aspired the actors in the wake?

It is a movie. For example, if you wanted to do music, but it is it does not enter from the percussion. Again, because is a vocal and guitar to be seen in the main, at the same together. When you wanted to do the movie, because had seen was an actor. That's around the time of high school. I made the motion, and can study, in the student council president, it was a type that can do anything. Typical, it's a bad guy (laughs). For example, it is not faster than the baseball team's throw the ball. But, because it is simply the story of the body's ability me it, only to fly away the ball. Baseball team practicing every day Toka take a baseball double play, is not it kind of play is better. I like that, I was envied is passionate about people in something.

_ Muramatsu-san, was not able to squeeze in one something.

That's right. "I, because this is only ..." or say something like to have a cool in reverse. Student council president also been told "candidacy white" to the teacher, just to have been bearing the brunt Once you noticed. Suddenly, there? What kana I'm doing me. From around, but it has been considered that it is people who want to do such a thing, is why the gap between their own reality comes out. Apart from me, I do I'm not doing is want to do, it looks like. At that time, happens to meet with their needs in the way of an actor, really by chance.

_ Out had been in Tokyo, what time is around?

Came out from Osaka at the age of 20, it is a 26-year-old had made the company. If you now, but I was quite young, had no choice but to do so. From 20 years old to about 25 years old I was in the actor of the office, but would quit to fight every year. Age it was the age of trendy actor, but he had wanted to be Sean Penn. You want it, but I was clear that spear, I did not agree with the era. Turn off the caustic words to the parent left the university, despite the fact that came out in Tokyo, it is a 25-year-old Once noticed. I am not impatience, I think you thought, "This is bad." Ask me the Mac from big brother in such a case, the digital video was released from happens to Sony. I think that can take you were this, I started to make immediately the independent film. Since the side is waiting for me an actor, this is thought that it is useless if not made on their own. At the time, because in Japan it was not the era make the computer the video, I think we were the first generation to bring up to complete package in digital.

From the world of _ table to the production side, it was turned into a behind-the-scenes is it is because there was a meeting with Mac.

Still we do not know the front and back of the differences. I know together for me. Also are doing a movie, do not change much even are doing the projection mapping. Originally I want to make a good movie, because you do want involvement is the starting point. At the time of high school students, only those that involved did not come up with only an actor. So even after becoming an actor, or asked to various teach filmmaking to the director and cameraman, sometimes Toka or went to see the editing work in the editing office, I learned anyway in the field of video production. I asked to take much to make the editing office in person of editing stations in a certain time, I was told that linear at 300 million yen at that time. This is Do's impossible, is not met with the Mac when I was thinking of how to. Ray of hope not it's, but only to do what you want to do is their own, had been doing to believe the only possibility that this only. Once you actually started playing the computer, not only the editing of the movie, want to make even Toka brackets move a good title. At that time, the era is not even the word motion graphics, likely through the computer has spread to the package. However, when running money is missing, what work was to be as bad. In When I was just starting out the production needs of motion graphics, I began to restlessly get the job done. Came the motion graphics boom Once noticed, Toka or receive a presentation request from Apple, the drama of the title back by perhaps motion graphics, I think it we are making most in Japan.

Projection mapping event “CITY LIGHT FANTASIA by NAKED” held in Shibuya Hikarie in 2015. A big topic was collected as a new attempt to fuse realistic nightscape and projection mapping.

"Muramatsu of Tokyo Station" is something like Joji Yamamoto "Michinoku traveling alone."

_ But now fame Tokyo Station 3D projection mapping, do from when I started to make a work?

Common to all of a sudden, it has been thought to have appeared like a comet, but the company is like a you doing 19 years (laughs). However, the work of projection mapping, Tokyo Station was the first time. Projection mapping first place, Toka media art, but I think that was the area of ​​the Toka VJ's, I think because we had walked there from the video side, and I there was very unusual. Projection mapping to it, or looked uneven, Toka Dattari graphical, I have was that funny running, we are there to bring the story, it was tailored to more than 10 minutes of the show. In short movie director Once Ya' mapping, that was to do that. As a result, I do it has become to like the royal road of the projection mapping. But like a Joji Yamamoto "Michinoku traveling alone," for me, if to say "It's Muramatsu of Tokyo Station", leading about (laughs). It can be said not escape, to also say get to know because it is, is we Kayushi feeling.

In the same way as normal _ filmmaking do you also make projection mapping?

I do video, I'm not a video. A useless in the sense of displaying a video on a building, it has important feeling that the building itself appears to move. I have there to put a story Toka view of the world in the movie approach, because it becomes the video If you do not care. The staff has always said, "moving the thing". In particular, I think winter is not stared than 10 minutes outside. But we are, call the people to the cinema, because it is to work the penance that show the work of 2 hours confined in a dark place, we fully understand that it is just how much either. The story can be seen without, maybe one minute limit. But for many years, so we are was making the video only in the square frame, the video realistic world is jumping out, we realized revised the possibility of the video when it is no longer the frame of the frame. This would be I thought that interesting.

_ Illuminating events on a daily basis throughout the country have been made but, Why does to attract so many people?

I would What. Of the so-called iron plate, Is not there I illumination, it is by extension a scale no matter what someone says, its own way to the people would be gathered. We have is when we started the projection mapping, there was a feeling "I try to do that 's not so" because the conventional illumination is not clogged. A few years here, but an increasing number of new illuminator which is a combination of light and video, I think I have many places that can not be too much to attract customers. Under these circumstances, the exhibitions and events that we are planning has always people is full gathered. If the strength is think something, I think that perhaps I wonder if a story. Toka how projection mapping, even if advertised as because interaction, there is no relationship to the general public. They're not necessarily going to see the technology exposition of the Illuminator, because not have come to a nice winter experience. Of course, now of our best weapons, but is certainly it is a "projection mapping". If you do not need it I think that good in the low-tech.

So we do not care about _ necessarily to digital technology.

But it is often to use digital technology to "make the experience", nor is involved in there. For example, 7,000 of Achi village of villagers in the south Shinshu (Achimura) is I famous village in the "Japan of the starry sky", I, you're doing the bottom of the branding director now. Not only make something creative, it has also drawn Achi village of painting after 10 years. Completely you town planning. Until now it had been sold in the "Japan of the starry sky," but, we are advancing the project and let us now is to completely "star of the village". Completely we come and go in the half the villagers. In addition, even in Osaka Prefecture and Osaka City have carried out the illumination "light of the feast" in planning 10 years, will celebrate its eighth year this year. Or create a work together with students of Osakageidai, or asked to make a projection mapping while the children and workshops. Than we can show to make a projection mapping, it is a very interesting attempt. Filmmaking is also's the same, if there are things I want to tell something, just to make a movie as a means to convey it. So I can either not used Toka digital, not only in the story that to good use if you want to use.

Interview, naked, gave at a cafe restaurant, which produced "9STORIES (Nine Stories)" (Yoyogihachiman).