In Shibuya mayor election in April this year, Hase BuKen who played the first elected while independent candidacy. Taking advantage of the creative sense a former advertising man, "green bird" number of projects to connect, such as "Shibuya University", "renewal of Miyashita park", "Shibuya Omotesando Women's Run", in so far as the "town" and "people." the has been worked. In addition this spring, Shibuya-ku, was enforced for the first time, "same-sex partnership ordinance", such as suddenly the limelight as the inventor, the vigorous activity has attracted high attention beyond the ward outside and generations. Challenge of "100 years to a time" is a large-scale development Shibuya Station and proceeding which is said to be, such as the Tokyo Olympics in 2020, in the Shibuya greet a big turning point, Hasebe who is the new mayor "Shibuya of town planning" What I wonder is captured the future direction of the. "Full marathon 3 hour as possible run in 7 minutes" physical fitness and motivation is overflowing that, now and feelings in young new leader of the 43-year-old, I heard a slowly and carefully talk about, such as the idea you want to achieve in Shibuya.

Turned-ad man, aim the social producer of Shibuya

How do you capture the _ Hasebe's yourself of Shibuya charm?

In cities that have all the state-of-the-art culture in Japan, it is a very pleasant city to live. I myself, only one year in office worker era, but lived in Fukuoka, otherwise because I lived in Harajuku more than 40 years.

_ Era has also changed Harajuku continue to disseminate information of the teens. And it has continued to look as residents, how do you perceive the cause?

The development of Harajuku, I think that there are two major timing of. One after the war, would that there was in Americas military residential area "Washington Heights" to the current Yoyogi Park. Dotted such as souvenir's and china shop of the American people who are along the approach of Omotesando, the current Laforet Harajuku location also, was once a church. And my parents, for the people of the generation of on it, where is the first time not encountered in foreign cultures. Also against foreigners, of Omotesando was joined by Western-style toppings to the "culture of the sum" atmosphere of the Meiji Shrine, I think it's had given the impression of cool really in the compromise between East and West.

The next breakthrough is the "Tokyo Olympics". Road is maintenance, situated a luxury apartment, such as Co-op Olympia and Central apartment in Harajuku, put a good taste Dojunkai apartment in that time, the city evolves. Large companies gathered in Shinjuku and Shibuya, while to grow as a mega city, the Harajuku and Omotesando sandwiched between them, and came our parents generation of young people that will Hitohataageyo. So-called, they were called to the apartment manufacturers, causing the clothes of the pattern in a room of the cheap rent of apartments, Toka or it becomes the predecessor of the DC brand eventually. Such success of the appearance becomes a synergistic effect, there are circumstances that became a place where more and more people of the creative class is gather. From this historical background, I think born easy town of counter-culture has been formed that continues until today.

_ It is, or will be referred to as "tolerant city" adults to young people.

I think so. But is a way of saying that wearing braces, is not it change zelkova in the four seasons (Omotesando). Town going constantly changing in that sense. However, I think that is something that must be protected protect firmly, and I think the only place in Tokyo that both are made up. Because the locals, there is a little kind of pride.

After graduating _ University, I always worked as an advertising man of crunchy, why, abandoned its position, do you have been run for the ward Parliament? Please tell me the motivation.

Say "would be to lawmakers," I did not at all ever thought in my life design. The I play a thing of me is shopping meeting people "Keyakikai (Kai zelkova)" of Omotesando, but it looks like at first, "crawling?". If from me at the time, about the thought that "politicians brackets a bad job." For example, as I went to blind date, "it showed the Hakuhodo and ward assembly members of the business card, Which is popular among?" Like a, I'm kind of mon world (laughs).

On the other hand, such as "trying to do something independently someday somewhere", split and we generation is a strong entrepreneurial spirit, 2 many people-thirds of the same annual joining has quit. So, rather than conscious totally negative decided to quit the company, I quit one day, feeling that want to set up a creative agency there was much. In addition, just era in the late 1990s, in the advertising industry, such as advertising campaigns of Benetton that side-by-side with burn condoms complained of AIDS prevention, when I was starting out the word social contribution and CSR of companies. The ad edgy that have an impact on the kind of society, I think that would be fun when you are working as a producer, when I started to think seriously, "Let Hitohataageyo along with fellow", from the people of Keyakikai in parallel also it came to talk me, "do not do". At first, I was laughed off, the people of the mall is also a clever is quite words, "You produce, I say producers, it is and producing of Omotesando want you to do to you, I'm Shibuya producer! politics is not that a social produce! ". It might be a little simple, "or social producer, a nice little be" There is also a place that touched heartstrings and, at that time, I also of had a little bit drunk (laughs), do "I remain in that mood It is beginning to that phone. " Is there a place where "flattery is to climb a tree," but, from the standpoint of social producer, can work in Harajuku and Shibuya, I had felt it would also be a very good experience for my career. At that time, if have children to get married if, you might was not this decision.

Sidewalk of Omotesando Green Bird is doing volunteer picking up trash

I'd say either type to "0" and "1" to have a good at human beings to

_ Rep era really have been various activities, spring creeks and green bird, Toka Shibuya University, and indeed advertising man s high of catch that horse is, but I think the theme is often a visionary ...

Originally green bird (Green Bird) is what actually try to participate in the cleaning activities of the shopping district, and the wake of the very while also bought fun experience, began with the intention of about very first work as a social producer. I until about a high school student, I'm cleaning was not but would hate hate. Every day, I had been to clean the front door of the family home before going to school, when you are seen such a figure even in junior, their identity in school and I think we would collapse. It is a very lowest story, but anyway to not pick up the garbage, much had finished dropping quickly broom and Buwa' to the drainage ditch. What it is I tried to do the cleaning of Omotesando into adulthood, Nante fun wonder. Again, the fact that Yarasa the embodiment is voluntarily do without and, "I'll great" people do not know or "good morning" or voice over or me thing. Then of course, the streets were dirty go become more and more beautiful, it is why I noticed the thing very exhilarating. If you can share sympathy with this, and I think we collected a lot more people.

So "littering looking bad right?" That catch and logo, place, including such as the uniforms of the "campaign to increase the people who do not littering," was planned proposal to store meeting, "this kind of a waiting had!" And everyone delight. But "I wait, heck who will do it?" Become like a story, well then, that whether there is only I do. A big starting point and I think now, was a chance to gain confidence that "I social Produce, Do's such a thing." By "to solve the problems in communication" is, that had been rubbed at the time of the Hakuhodo, at the idea something similar "Shibuya University", is the beginning that I thought Let's Make a cool adult. Now children, but some people may be derided Toka herbivorous, defintely believes the global environment than the old man of the strange. If you do not create a adult, such as the children yearn, after all, the problem is not resolved. For example, Toka learn to "wash how skillful head of charismatic beautician", Toka hear in the forest, which jammed the class of "100 years of forest" of Meiji Shrine is the wisdom of the Taisho era .... When you are a lot of people who want to become a teacher in Shibuya-ku, many people with the mind that you want to social contribution, when I think, or was Shibuya itself is a large campus, and Is not there like a university. Lifelong learning Toka, "the city of the air" to build a cool adult, that can not be just making the laws and ordinances. Of course, I involved in federal, state and local laws as ward discussions, if social producer, has been working to think should be able to be more other things.

But it is expected also _ instantaneous idea, is it is amazing that because has been sustained only this long.

I have now been able to is that "meeting of Ken Hasebe victim" (laughs). I can not'm one myself, everyone is not us hard doing it. But, it can be because I also, everyone is doing fun. I'm the type basis, until now How can I thought yourself from the "1" that it is human to "10", it might be for good at better to "1" unexpectedly "0". World is I'm such a person is unexpectedly low. But it's a good go and type that would struck the oil, however, the world is not profitable is more of the people who sell and purifying the oil. Actually it I was supposed to be a millionaire and from "1" to "10" (laughs).

I was interviewed by Mayor room Hase BuKen's a new mayor.