In addition to the editorial chief of the cultural criticism magazine "PLANETS", Mr. Tsunehiro Uno has been active in various fields, such as the J-wave radio personality and the commentator of the morning wide show "Skiky !!". Mr. Uno has an image of a subculture specialty area centered on Akiba, such as AKB and Kamen Rider, but actually he started based on " Shibuya Hikarie " from June last year, and regularly held talk sessions "Hikarie + PLANETS Shibuya Second Stage" It is expanding. Why did you decide to start the event in the Shibuya area, saying "I also dislike Shibuya because I hate crowding basically"? In this key-person interview, I was asked to reflect on the events of this one year, such as the theme with a high ability to attract more than 100 people each time and booking of guests, for the purpose of forming a new cultural community in Shibuya. . What is the “second stage” that Shibuya should aim for in 2020?

Through the events of Hikarie, I want to have a contact with the new white-collar.

_ I have started a talk session in Shibuya Hikarie last year. Please tell us how you started the event in Shibuya.

PLANETS vol.8 / Special Features "of the 21st century <Principle> - social media Gamification-augmented reality". And "information society" and "Japan imagination" to the keyword, expand the discussion by experts and the magazine.

Opportunity is vol.8 of "PLANETS". Although featured in this issue is it was a "information society", at the same time food, clothing and shelter and the new white-collar of the Internet generation, we did you in life and culture also article. Soshitara, there is a response not to until now, I was sold about two times until now. I zero's of Japan of the Internet, I think there was at the center is I think it was a sub-culture for young people. But, 2010s of the Internet, I think that refers to the other lifestyle. The first 10 years, responsible for Takafumi Hiroyuki Nishimura and Horie student entrepreneurs the Internet scene in its representative, in the era of what is attracting attention as a subculture of students take root in the world are increasingly receptive to the society, the next 10 years is, I think young sensibility and young information infrastructure is that it become the era that will transform society and life. The timing of the switches, feature article in this issue is matched I'm not the kana.

_ What about it do you associate with Shibuya?

Up until now, I have dealt with young sensitivities since the Internet as a subculture problem, but I think that from now on I need to treat it in a broader sense as a matter of life culture . To that end, we have to extend our readers' age group to the outside, and extend them outside the subculture enthusiast. When I thought, "Where is my new reader?", One of them was Shibuya as a bit valley. After having appeared in TEDxTokyo held in Shibuya Hikarie last year, I also became acquainted with the people of the team in charge of the city branding of TOKYU CORPORATION , so I got a little consultation. I confirmed that the young people from Hikarie who are the target of the post-Internet society and the new readers we are looking for coincided, and "I will do the event together".

_ Through this event, whether we would like to convey any message?

New white-collar us, little TV nor seen the newspaper. Speaking of why, even when watching TV or newspaper, because it does not think that it is their social problems. For example, economic news in the manufacturing center those of the old days, international news is extremely small. I make a big deal if there is something to learn of Kabuki actors, even if there is something to the young subculture of musicians and voice actors, which has been the rise in recent decades, not so big is reported. Akutagawa, Naoki also but I do not think both fart, to the topic of digital gadgets spec to live and die. There is why there is a shift of the overwhelming awareness of the media. In the event, we want to properly visualize such a shift. As the caller of the same generation of media that "Now, this is to be told," "should be discussed", we would like to share with people who talk about the same eyes. Currently, from the nature of the locality of Shibuya, until the people of IT venture of young people from public broadcasting to the participants, is the impression that there are many people in the media system. Target is that I have to think of it, Showa specific and people that going to change from the inside of the large companies, people who chose ventures and foreign capital to not choose there from the beginning of the master Hinomaru. In the future, we would want to participate in such a mixed force.

_ Of the event title of the "second stage", what means "after net"?

This is Shibuya context. Because Shibuya-first, 80's, we believe it is the 1990s. And around the world of record in Shibuya, gathering the movie around the world, it is the era in which the antenna high young people in Japan had been aware of the Shibuya. Speaking I clearly, I'm human, which came out at a distance to these (Shibuya) 1st stage. About 10 years ago, "Do you think that there is a center of culture still in Shibuya, you're!" When I was a company employee in Kyoto I thought. And later the Internet, is not going to no longer ties of geography and culture. Although well culture nerdy says Akihabara, it is not only in Akihabara as a symbol, actually I'm net culture. I, not live culture of such cities, the guys who think that the king of pop culture, came out I think I'll Omoishirase. That was in Shibuya to that time in the 1990s, people who are thought to be tinged with something privilege of, many of them, also dragged by anime and Vocaloid to that era recognized, even idle ..., the interesting can not be fully explained it is. I at the time against such a thing, is why there was a clear anti-consciousness. Nowadays, I'd say not a simple story up there, at that time thought so (laughs). But I is a man who is completely cut off from the context of such Shibuya of the first stage is, why is the fact are thinking that we should continue to create a "second stage" the future of Shibuya.

A scene of the event held in Shibuya Hikarie on August 11, 2014. Under the progress of Mr. Naoki Yoshida, Mr. Takuma Iwasa, Mr. Tomonori Kagaya, Mr. Tako Tada, Mr. Kouta Nezu, and Mr. Tsunehiro Uno will be on the stage, and the theme is "The idea of hardware making 2.0 changes society." A talk session was held.

Hazy challenge had the contours grasped, satisfaction of height.

And it has continued to events over _ one year, if the response is how?

Attract customers is high enough to surprise. It is that symbolism to have a place called Hikarie, I think that one large. Even compared to the other events that out is doing, and many seemingly's in a good way, yet I think I have a very high recovery rate of the questionnaire. But is a capacity 120,30 people, because we have always returned questionnaire is 5,60 sheets. Culture who has come out to the media in the Speakers are, about perhaps Inoko Toshiyuki. In a typical celebrity is hardly out of the event, I did not even imagine there is so much reverberation.

_ Far the factors that has gained popularity, how do you perceive?

Will is still hungry. For example, the theme of our talk session or "food, clothing and shelter after the net" and "urban development for the Tokyo 2020", or "Makers Movement" .... In the context of these themes business magazine, even if the pick up as profit story, there is not much to pick up as the story of the culture. But we are, taken up as it the culture of the problem from the front, actually booking the people who are standing in the front line as a player, is made to the discussion. So, I'm a high antenna industry people is not gather inevitably there.

When _ certainly see the name of every guest, springing interested that want to go.

By "this face I will come" like a, I do think that our seriousness is transmitted. It's strange story, or rather the people of the industry has come to study, or rather has come to reconnaissance, there kind of tension every time. However, my and fixed readers, because not interesting and become the event for the industry, keep always put a foreign object as a guest, we try to not be lumped. Everyone vaguely But you know or "Now, these are hot issues", but it is do not surprisingly known not I the concrete image. For example, we treat "of urban traffic problems" is a talk session of last October, but he taxi and applications I know that in the world hot, so what are being deployed specifically in Japan I do or do not know. Therefore, in the context of the growing taxi dispatch apps like Uber, Toka or call the Japan traffic of Kawanabe Ichiro president is a party. After all, it is why attention is gather in his words. I do some anxious, specific scene who the real image is not grasp of is, I'd like there are many that go back grabbed the outline through the events of the house.

And _ clarity, it is that the essence of the problem is connected to the level of satisfaction in terms of captured.

Toka IT, for the life style of the new white-collar, everyone does not only talk about the business opportunity. "Do you think that it is interesting what we?" The problem in order to understand the "what consumers we are wondering what the fun?" "What to whether they feel the value?" That of culture If you do not depressed in the region, it does not come invisible essence of things. I think as has given the word out there, but about perhaps out of the event. But is still a minor presence, and I wonder if that can be high satisfaction of participants events have addicted well there. How it can can not be helped because the events of the net 90 minutes to 2 hours, as are we, this only face to call it spite of is I feel that debate is not Kuitari. But, the satisfaction questionnaire is unusually high, there is also a place where you are embarrassed to be from us organizers. If perhaps participate in the event, so talk about about the problem one way. For what was in the mood, I do think that I wonder if satisfaction of having given the knowledge and context. Because originally I human speech, time is even 7 hours, even six hours permitting, but I want to dig deep to do until the morning (laughs).

In advancing _ talk session, Do you have any that you have something rules of?

As much as possible not presided over yourself. Since I is a half editor, you will no longer say that you have to say and will be presided over yourself. I think that his remarks break the balance, and nothing will no longer say. Also, if I try to balance it, Which becomes not adhere. So, we have to avoid at a meeting of their own. Another is simply to discuss violently gathered players of the industry, it "Oh was fun, the end" to see me, that they do not in one direction of the event. Because the time in the weekday evening held is limited, as much as possible put the timing and ice break of the business card exchange, it would be nice if born a new connection between the participants. In addition, it does not been able to yet, such as in order to improve more the interest of the participants or "please visit this site." "I will have this workshop", it is also required enhancement of aftercare. It was this year anyway groping state, because it has been found that there is a height of expectation and needs, I thought that "How? To the future," whether that is for a second year. Although it is still in the stage of trial and error ....