With the undergroundization of the TOKYU TOYOKO LINE , a commercial facility “LOG ROAD DAIKANYAMA (log load Daikanyama)” has been opened on the left track site in April 2015 to propose a new lifestyle. The general producer was Yoko Tomita, who works as a branding producer. He has worked on the restaurant floor of Shibuya Hikarie , produced by Grand Tree Musashi Kosugi, etc. and also branded such as LUMINE and Japan Transit, and has been in charge of producing the Japan Pavilion restaurant at the 2015 Milan International Expo. Mr. Shibata, who has been familiar with Shibuya since he was a student, and now has a residence and office in Daikanyama, talks about Shibuya and Daikanyama from now on in terms of "Branding".

Aimed at the space in which the high youth and elegant adult sensitivity mutually intermingle

"Log load Daikanyama" was opened in April _ 2015. Please tell us the thought that I put in this facility.

To "log load Daikanyama" is, as a general producer, naming and logo design from concept development, design environment direction, I was allowed though, such as the overall arrangement of the tenant. I myself, living in nearly 10 years Daikanyama, so we also poised office, this town is guarded by people with strong feelings, I know that it has been shaped high resistance. Among that like your description of the plan to the people of the neighborhood residents, received a word that I live in Daikanyama, "Let's work hard because to cheer" is welcome to be responsible, we have to proceed in a very good relationship. Soredakeni, it was also pressure to "funny thing is not make" (laughs). The image, as has been implemented in the Daikanyama T-SITE, young and from the high people sensitive to people of adults with goods is mutually intermingle well comfortable, we aim to create a good atmosphere by the synergistic effect of the generation . It is possible to relax, there is a cosmopolitan stimulus, we believe that "because went to T-SITE Last week, the log load this week," I want you to be a place which you could think.

How was the unique location of the track ruins between Shibuya and Daikanyama Station on the TOKYU TOYOKO LINE ?

Such as walking paths, are sleepers old line at various locations are used.

When I first stood in this land, open feeling of the sky is missing big, and the course of the long, long people of History and the time was felt in the skin. Straight thin and log house on the long site is dotted, green is transferred to the eye assimilated with the sky in a certain space a lot - the concept is called, was to shape and to cherish such an image. Brand logo, as well as represent that it is a line site of a combination of the line mark, expressed in 12 the line, we put the feeling that I want to present as a special place throughout the 12 months. In addition, such as placing a sleeper as an accent of the design, we try to make you feel the former remnants of the Toyoko Line. It is an interesting location that line the site, but it was not the only benefit in the actual development. There is a weight and the ground of the problem because they train through the underground, in that there is a limit, such as an inability to ensure the effective area than it looks, I'm going to realize the concept to the fullest.

Toward the Shibuya from the old Shibuya first railroad crossing near Daikanyama Station, the commercial facility that developed the line the former site of the full-length 220 meters. Taking advantage of the strip of land that had the old line, the sky is missing widely, walking path is extended straight.

Is the proposal of a new life-style casual appearance of residents

_ For those who visit the "log load Daikanyama", what I want you to how to use and you do have been image.

US and long-established Fred Segal and to opening the world's first, the west coast of the ambience.

First, assuming the life style of the local people, to the tenant, we placed a shop where you can enjoy all-day dining and shopping to symbolize the Daikanyama healthy atmosphere. It is possible to collect the overwhelming support of the local people, become a proposal of a nice living, because believe that eventually leads to collect customers from a wide area. Even T-SITE, the casual appearance of the residents, such as a dog walk in sneakers to the jersey, or rather yearning of the subject, I think you have been the proposal of a nice lifestyle. On the contrary, to try to gather people from the periphery to facilities that were suited to turned away to the local people, it is thought that it is not logical in me.

_ Shibata-san yourself, do you perceive as what city the Daikanyama.

To close to the busy location, such as Shibuya and Roppongi, I think that it is a city that is suitable for residence if you are very relaxed. What also characterized by chain stores, such as fast food is almost no. I come and go the sensitivity of the people high, is a place that is not too much fuss, it will feel like somewhere in San Francisco.

The walking path along the seasonal flowers and green surround, five buildings of commercial facilities of low-rise-lined while maintaining enough space. Unexpected think the city, feel the comfort and luxury.