- Please tell us about the aim of the Renewal.

After moving to its current location from Udagawacho in March 1995, it is the first of the Renewal. The "360 ℃ Entertainment Store" concept and the "live feel" as a keyword, we review all of the floor. In recent years, in addition to that the music market is in transition a large, two years ago is HMV Shibuya's is closed, because the Shibuya of air as a "city of music" is somewhat faded, there was renewed at this timing raise sensitive and outgoing force, there is a feeling that you want again enliven the city.

- More specifically, how does it change.

Let's turn will explain what will change. First, the floor space is in addition to the 1550 square meters of the world's largest by floor, up 50 square meters, inventory number with the aim of CD shop, which boasts the world's largest assortment also enhanced 100,000 sheets, will be 80 million copies. Not only increase the number, it was proposed properties, such as enhance the shelf of face display also improved. In addition about 70 units introduce a digital viewing machine according to Tower Records original tablet terminal. Music that is released as a domestic board, regardless of Japanese music, Western, now you are able to watch the basic songs in full version. In addition also devised in addition to the store BGM, it revised the new album the center of the up to now, and suggests the music of recommend mix of old and new. With such renewal, more than ever to "this, looks good Do not," I think that it becomes easy to ask you to a new discovery and such department.

- I heard you also open a new cafe.

Yes, we want to open a cafe called "TOWER RECORDS CAFE" to 2F. The concept is, "TAMARIBA- hangout -". In tones and muted colors of wood space, or a break in the shopping, relax in your use of the cafe only, I would like you to spend in their own way. Also it has features to the cafe to move was to 7F the "TOWER BOOK" to 2F. Books and magazines, before you have to register, bring to a cafe, you can also be asked to choose slowly. Of course, it also is sticking to the BGM. Will produce a pleasant space with play Shibuya buyers was select. Reopened at the same time, also will release a compilation album of original cafe music.

- In addition, please tell me the renewal content.

One of the highlights is, that the "STAGE ONE" traditional event space was in the basement, was renewed as live streaming space "CUTUP STUDIO". So far was the center in-store events, but will be conducted aggressively and pay the event as a live house. In CUTUP STUDIO, it has to enrich the delivery functions such as USTREAM, also delivery program such as live in partnership with live streaming channel "DOMMUNE". In addition new to dispose to 8F, the name is about 50 square meters multi-purpose space of the "Space HACHIKAI". In the past I went to exhibition planning of the artists in the lounge space of 1F, but in addition to hold it to scale up, is scheduled to perform a variety of events, such as the official goods of talk shows and artists selling. As the opening planning, October this year, revived the launch of 11 years and 8 months, the first time in singles, will hold a special exhibition of THE YELLOW MONKEY has become a big topic. In addition, also review the store operation, it was to enjoy a more comfortable shopping. For example, up to this, but it was basically we accounting of each floor, to move in the escalator put the items in a shopping bag, was to be able to be together your accounting in any floor. Although also found, that at the time of the store of congestion would have kept you waiting your accounting, 1F to provide a privilege ... delivery counter, you have to improve your accounting at each floor as much as possible to speedy.

- By all means the enthusiasm, which celebrated its grand opening.

The past few years, and meet with people who have a business in Shibuya, I do not hear a good story too much of the economy. This is not limited to the Shibuya, might Japan whole story. Tower Records Shibuya in such times, fortunately sales have continued to grow. In addition with the momentum by renewal, more from the wide area attracting customers, we would like to play a role, such as to pull the Shibuya of the city. Some people listen to punk in the 50s, such as some people listen to Enka in the 20s, the music for preference by the individual is different, it does not specifically target is focused in this time of renewal. People a little foot from the CD shop is Tonoi, also, such as in people who do not visit much originally to Tower Records, I am glad if you are able to visit a new on this occasion.

- Recently, it has become a download delivery of music is also active, do you think what is realistic shop's strengths?

Not only realistic shop, or download, or purchase in e-commerce, the Encounter the way of the music has become very wide range of I think a good thing. If used properly well, this music more than ever will be the familiar presence. Realistic shop, but in terms of convenience and price does not win it is to download and e-commerce, there are a lot of strength like no other. First of all, compared with the case of search, such as a PC go to pick up the information from their own, indeed a lot of information when you visit will have jumped from the eyes and ears. Many customers are coming to a store realistic shop, we expect to such new encounters. It leads the shop and the customer is direct also features realistic shop. By, such as display and comments card, can strongly appeal recommendations of artists, is were some artists who break by Shibuya pushes so far. In particular, customers us looking forward to the comment cards are many. To see that their favorite artists are recommended eagerly in the card, it seems your not a few of us become a repeater is pleased with the "Do not I have the fans to the staff."