- First of all, please tell us about the concept of social apartments.

First let's talk from the hard surface for the "social apartments". There is a "share house" in residence style close to the social apartments. And Hakare is communication among residents is the goodness of the share house that rents can be suppressed, but privacy to become sacrifice is a big drawback. Also it depends on the size of the room, but the number of people living together who are a few people would be common. What we are proposing is a new life style of social apartments to cover the shortcomings of such a share house. Social apartments, each resident is while having a room, such as the general apartment, share a lounge and kitchen. Ordinary rental apartments should not take as much as possible money to the sharing unit, but the social apartments are sharing unit, such as a lounge and a rooftop facility in the reverse way of thinking has to make that luxury. You can set up a game of billiards in the lounge, there is also a property that or there is a fitness facility and outlook bath. Since the investment to the shared part is born economies of scale, the rent is suppressed in spite of the luxury facilities, cheaper than the market price of the common 1LDK, you can get a rich life. Currently, we are developing 12 properties about 500 units of social apartments to suit direct management and franchise in the Tokyo metropolitan area.

- Do you have tenants is what living.

The biggest attraction in the soft surface of the social apartment, is what the exchanges with other tenants in and lounge to say. "Social apartment Ebisu" about 40 rooms, the outskirts of the property is about 60 to 70 rooms, is not attained a much wide range of industries and generation and nationality of the tenants and daily communication. The basic floor plan is also the fact that 1 room, residents are mostly single people in their 30s from 20s. Occupation IT system but is generous, trading system, financial system, teachers, also, such as student variety. In the case of the city center, close to the embassies and height also characteristic of foreign occupancy rate to work in foreign companies. Because you are a host of people who want to the original communication, lounge center born nature and community, or each other cook, drink a drink together, and go to a party and sometimes inviting friends, the residents together it sounds like there may lead in the business. Also to say that, or did not want to talk to anyone sometimes tired at work, because you may want to enter have to take a lover to the room to not meet with other people, the room may not pass through the lounge where people gather such as to put in, it has to ensure the privacy and consideration of the flow line.

- What was born and how the idea of ​​social apartments.

First of all I own house share or dormitory in school days, foreign house, living alone, etc., in which a variety of living the way, I experience firsthand the goodness of the communication is in the backbone. In addition around 2004 I was enrolled in college, Mixi and Gree, also SNS is mushrooming such as My Space and High Five overseas, was said would socialize advances in the world of the Internet in the future. I myself experienced the SNS, in which realize certainly fun, I thought suddenly is, the feeling is that people seek the connection, that or not than there is also a realistic place not only on the net. So I tried believe or not is interesting is when I make the SNS to the realistic world. Just around that time, there also was an internship in the real estate company, realistic version of the SNS with a focus on "housing", that is, was born the idea of ​​social apartment. 2005, launched the company at the time of the 4-year college, the first was anyway very. Funded by the person who helped me in a different internship destination and real estate company, I've found is to sponsor called us to the investment When you have found a good property, essential the property looking for was rough going. Of social apartments selling is a shared space, such as a lounge, but not found quite appropriate to build the property. Around more than 100 a look at the over 3000 figures, the end of the struggle, we managed to while studying somehow a "social apartments Kamata" to 2 of the acquisition of "Share Place Yomiuri Land".

- After graduating from university, once, but it was a job.

Management to the idea of ​​becoming had been decided, but whether you want to experience the company worked on before that, was the decision of the end that quite troubled. After all, the job is, it was great that I got a job offer from Goldman Sachs investment firm. Anyone can easily be made to investors if such buy stock, but it is only a part to them success. And complete way to succeed in investment would be impossible in the future to not been developed yet. Their own purchase information, the act of investment to deliver results and self-determination in anticipation of the risk of the investment destination and return, joined thinking that it is often overlap management and has worked for three years. Looking back now, the right decision was a job with Goldman Sachs in that timing, the experience certainly hope to come alive in the corporate management of the future.

- Will have been assuming the future is, what kind of deployment.

If you are assuming the three phases as the target customer base, now it is the first phase. Currently, social apartments of residents, information sensitivity is quite high people. To obtain information on their own by making full use of tools such as SNS and Twitter is people wanting to get a new life style. Since the number of properties and rooms are still limited, the current of the first phase is to consider only such layer as the target. Does not feel the need for mass marketing at the moment, high information sensitivity residents who have to assume that that will spread like Twitter. The future, when the number of rooms has been increasing, the layer being around the high people of such information sensitivity, but there is interest in and say a little concrete "new life style, can not afford to place to fetch the information from their own we believe that is necessary to reach out to people. " In addition to its destination, it what mass marketing through such, there is a third phase to continue to transmit the appeal of social apartments in broader layer.

- Did you have the influence of the Great East Japan Earthquake.

Although the information immediately after the earthquake had been complicated, it seems everyone has been able to select the correct information by speaking gathered. Neighbors there is also good that the fear by the sense of security you are just around the corner is relaxed, we realized the strengths of social apartments, such as in disaster. After the earthquake, "the time of the earthquake, so was a scary thought alone" during the preview also an increasing number of those who speak and so on. Also at that time, but shortage of daily necessities due to hoarding has occurred, there is some stock up in the lounge, we were able to avoid the shortage by sharing it. If there is such a stockpile also a common apartment, social confusion I think it's somewhat is reduced.