- Did you have a big turning point to this?

In fact, 12 years from the launch in 1996, I do not I trouble is that I, even once. Of course, when viewed as a business, the mountain is also I feel also, as there is to the valley, Toka or Let quit anymore, is that I thought Toka I'm dead without even once, it is or was really the staff of the effort, or was their hard work, but I think that would do many things there I'm sure. To tell you the thing a little cool, here it is because it is the home town, there is also a place is that I'm not in the other to go. So, I think there was a like a place "or mon lose", it is really. Those epoch-making in some years the period in the products, it might have been as a result can be. Initial start-up of 1996, "REAL ACTION HEROES (realistic Action Heroes)", which has line continues even now, but it is a 12-Inch Action Figure of movable. After this in 2000, can "KUBRICK (Kubrick)" that block type of figure, I feel like that is able to "BE @ RBRICK (bare brick)" in 2001 .... Split and made the epoch-making merchandise in the year that year, it will feel like me began to steadily increase the thickness of the foundation of the company's management.

Please tell us about the background of --BE @ RBRICK birth.

The second half of the 1990s figures boom in Japan occurred. Is also before about 10 years talk early from the other now, but more and more more and more dense figures, a complex figure, I market was going towards the direction that a realistic figure. Among them, of course if our also we consider the market needs, realistic figure the I was doing in the direction in which it will make more and more, take about a year to make one of the product, specifications and phones a thickness of about the book, factory and Toka scraping 3 mm here, Toka shifted to 0.2 mm right, Toka Put your eye line on the comma 0.3 mm, it was a repeat of the kind of instruction. I think I became a sloppy disgusting. There is a little and say has become a hate misleading, but I Do not want to make products that can make a little more comfortable ....

- Is there was a BE @ RBRICK ahead of feel free to make product?

To take time from the announcement to the world out as a commodity, in it what to continue to rapidly shift their production bases to China, and I believe that or not the commodity that put out more quickly, to have been completed It it was a product called KUBRICK. In the whole market went running in the law of addition, in that was finished in thought that what would happen if went pulling all this, I made pulling further was the BE @ RBRICK. Other than the nine parts, I do not put anything. Previously, Shitara president of the beam is, by saying the "Akashi-kun, the same as this T-shirt. Of Beams T of", it is said that "everyone which was on the canvas would I draw a thing", is "so If you answer, "" No, I wonder I say. " "This is a little Hey found a interesting work" and can talk about that I say, there is a storage was thankful. From the beginning, which was released the BE @ RBRICK in 2001, which I had the idea of ​​"pure white of the canvas."

--KUBRICK Is, it was a really various used the way.

We also have in place was intended from the beginning, but it was not considered to Do happy if you could use this KUBRICK campaign Toka promotion. Certainly the first campaign is 20th Century Fox's "PLANET OF THE APES Planet of the Apes." Tim Burton, but coach I was a piece of, I'm updating the advance recording of movie tickets at that time. Thereafter, even from those of other distribution companies, and it offers a lot of talk that I what to do you in KUBRICK .... However, in the case of the movie it's a terribly short time to put into actual market from the preparation. But production has become faster than before, I felt the still slow.

- So What happened to you think?

Well, it's useless to be pulled more. Pulling, pulling, found was a. Here presents one of the detail in there against it is intended to create the constraint that the only representation paint. If this, to some extent, and I think we met in the short range of the business. I think I was from there, I idea of ​​BE @ RBRICK. Me not to have a thing for this child at all, it will not start from a place called me not to do something other than paint. After all, I think that I was a canvas from that time. REAL ACTION HEROES and BE @ RBRICK is another completely true reverse. Mass production and, craftsmen work of over a so-called really time co-exist in a single company. This is the Do's Hajikko and Hajikko I'm thinking. When KUBRICK and BE @ RBRICK came out, other companies san, this is to say that a good business model, I do many places has been imitated. Out of the figure will move the elbow Toka, out of the figure is okay be provided with the things Toka .... But, there is interesting because Hajikko, I think that becomes mediocrity when it comes to the middle.

- When asked to have, a child, that he had asked to take me to the kiddie land, but I feel also it seems to influence then also.

It's not changed much (laughs). After all, when the Kiddy Land is it's founder, still Harajuku of culture, is that received a childhood culture shock to the culture of Jingumae, I think that terribly large. A young age it "Wow, there is so much a toy." In, and have chic crowd is full If you look around, the clothes you are wearing of these people think that cool Do not. And come Mase is gradually becoming an adult, where I wonder buy those clothes, whether they sell in Harajuku, I Parco was able to Shibuya .... Because I do not buy it so high because it is a child, while I think Toka Do not buy only socks, and buying or socks while watching showcase. The envy from craving like a place as you can feel that Do was born is many things. So, in that sense really, I think that it is the city that gave me a really impact on their own. So I guess I like, I'm sure.

- What you think of that Shibuya attractions are what kind of place.

Shibuya is located in I think that the home town of for me is myself. For example, if Meguro-ku and Shibuya-ku, Shinagawa and Shibuya-ku, when you went to the comparison with the Minato-ku and Shibuya-ku, I think I choose the Shibuya without any hesitation, I am. It is probably do not have to say so only because it is my home town, but do not say well. The town, but I think that terribly attractive place in the town there is surely a lot, Shibuya is fit to best his own skin. As your values, you will feel that Shibuya-ku, is the most nicely come.

- On the contrary, or rather unpleasant face of Shibuya, Is there a point to be worried about.

Since the city that many people who will be seen you, because of course the Toka values ​​Toka ethics different each, I people also hope that it will be still Do not many bad manners. But, because where you come around a person is, I have is made absolutely so. Something like that I think is be nice and be a little more sophisticated. It is it does not matter the age. You have a polite child even at a young child, because some people also have called for new year I am walking threw the tobacco and paan.

- In the Shibuya go about to change now big, do you want to become the kind of town?

Wonder if the feeling of "Let 's work hard not to lose in Minato-ku" (laughs). I There is a place that has been refined in Minato-ku. Somewhere, I think also I wish even more bring in the Ano suppleness in Shibuya. Since Jingumae of part of the neighborhood area has also been found on their own has become more and more so more and more, and Ai' was smell me also become a little more strongly in Shibuya, not it you come is more a lot more people than it is now I do not think you do. If we look at the city, for example Toka Toka Hachiyama cho-cho Sakuragaoka, I feel that Do would go more widespread, as the town ....

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