- From the beginning, did you believe that Serve the bookstore around here?

Music and fashion is the link at very close, but the current situation that there's referred to as "this" is not get to participate easily in is, personally had much caught in the mind. Music and areas, such as fashion has been living together, I had a feeling that you want out a bookstore in the area, such as a lot of people who prefer such a thing. So, I went to look I think I think I say to the "solid" in Harajuku Toka around Daikanyama, I of course is why the high rent (laughs). The basis unit price is 50,000, 60,000, 70,000 and .... Suddenly I say and go to the real estate agent, "bookstore are looking for a property that can move", I "I Do not leave quit because not take profitability". This was thought tough Do not honest.

- Initially all, I was looking at the road surface?

I agree. If there is a time that had offices in the Minami-Aoyama before, just gone, "KENZO" of antique street, I asked to try thinking from vacant as a "chance", rent is 1 Sen'nan one million …(Lol). If you quit the other anyway, at the stylish feel .... The next thought was area, more of Sendagaya closer area than Harajuku. At the same Ikejiri neighborhood, it was Tokyu head office street. The reason is clear, or relatively creators often, in many people who are important point is that or not working until late at night, I somehow envision three areas in the head. You there is a home also in wayside Odakyu line now, and before that with or lived in Yoyogihachiman, this street of Kamiyama-cho, there was a very familiar with walking often. On the way back, which was seen in Takeshi Okada and Bunkamura of is a friend soccer Japan representative of the "Cocoon Kabuki", was not aimlessly walking the Tokyu head office street, by chance now of where is has become a "recruiting", met here If you also immediately telephone think that "edge" of something was, and as it is break even .... Anyway, I thought that the Do nice touch "off-sensitive". Not 's Shibuya right in the middle of, or rather the location is reminiscent of downtown New York .... I further below area from the SOHO, but I've been a pretty quiet, I think you have Toka's Toka boutique's bookstore such that the trickle down and information epicenter. Not because the city has been made of people gathered, like a gathered people and shops with attractive originally provided in the land become a magnetic force .... That kind of air than in Shibuya of the city, I felt in this Kamiyama-cho. "To do something from now, you might say," I thought.

- Do "Shibuya publishing" brand was decided at any stage?

To begin with the concept was thinking of I, that "So made by sell there." So shop, had been considered shall embody the shop concept of the SPBS (SHIBUYA PUBLISHING BOOKSELLERS). Specifically, visible both shop and edit part from the main street, the editing unit is visible from the shop, that it's building with views of the shop from the editorial department. However, "method" for implementing these things is dependent on the shape of the objects. If elongated property it so the design, because the longer next to it so the design is required. In that sense, ... it is that does not start for many when properties can not be determined, it was a feature of SPBS project. Properties that could contract in such cases, was the elongated property in Kamiyama-cho. In, first it is not thought what to do the naming. After all, in terms of branding, because is the most important. Of in yourself, to act in a mess local, But you're doing it ...... or "ACT LOCAL, THINK GROBAL" resulting in-class in the global what stance that it is, in fact, feel that or not is the most new to the on, able to tell its stance in the naming, there was a feeling that one does not become the first step of branding. So, I thought that you try the local name, that it is "Kamiyama-cho package bridging" because not transmitted to those who came from the provinces, what to do ... (laughs). A result, we decided to "Shibuya publishing".

- Whether the image of the space in which shops and offices is to integrate was there from the beginning?

Yes. From before this property is determined, the condition was thinking only three. "I see the bookstore from the editorial department," as I mentioned earlier that the "editorial department is visible from the bookstore", "all from the main street can be seen." Only thing that I want you to space to meet the this was a clear distinction is not negotiable absolutely. The design in light of this condition, I Nakamura Takuji's showed me in three different models. It was "This" (the shape of the current SPBS) to the moment I saw the other. After all dont be noticeable only book that has been on display in bookstores, dont be noticeable only original publications we are making, architectural design is well dont be to ... those of the balance of conspicuous in front going to take it, it's was the most important place in this project. Each is mutually complementary, do we need intertwined. Nakamura, who really me to understand the intention of me, by dropping to the design. It is really of such a difficult task that should be, but between those involved in the same making things, perhaps it was good values ​​were very close.

- Business categories field and shop of this development has been directly connected, there it is a business model did not likely.

I myself, I was not saying, "I'm interesting Once you have published in the bookstore" from before about 10 years. And There are father of the bookstore, and or not make something insanely good .... "The write down. Only to Haruki Murakami novels, for example, for a bookstore, where can only be purchased. I I buy even want people if 100,000" I was always like a story. Then, to 2003 from 2002, there is an opportunity to stay in New York, it was several times bookstore tour. I over there there was a spirit in the bookstore anyway. It not the uncommon open until night, there itself is in the place of the various people of the alternating current. People and information and books, it's kind of thing is in the place that originated the information intertwined in various complex. It also there was a place, such as those actually publication the issues here and there. In turn Tokyo, though it is big city facing the same population as New York, and Do not have healthy bookstore that comes with so much pin .... Then, I came back dragging the only think that be great if we bookstore to become outgoing base of culture. In the individual, but the I was doing things like editing production, there is a meeting and the people of the investment company in that, while you are fluent talk of "interesting if there saying like this is," Do not you spear " "become like a story ... It is from there, was seriously considered as a business .... That's about last year's March. Only thoughts in my case is in the first, such as business plans and cash flow, it was felt that the concrete ones came with later. This would be a little special case.

- How is the reaction of the people of the publishing world?

People of the publishing world is I say everyone uniformly. To something like that, "Do not say I like this place." .... It is the feeling that the many people going back become healthy come here (laughs). Now, I think you have said that this is not sold in the publishing recession. It is a fact, in the future, I think that it is not the fact that out-selling suddenly this. However, the product itself that this will not go away absolutely. So when you recognize such status quo, what kind of book, specific image is that for some reason the publisher is going to be accepted, I think that it is useless if you do not have from now. Personally, as major publishers, even if this is Ikeru by turning the whole company in other businesses may not sell, or as a place Ikeru Press and Guigui by the force of the capital, 2 to as we 3 staff just turn it Ikeru minimum publishers, than do not survive only that either is, we believe that. When specifically bird's-eye view of the whole industry (bird's-eye view), there is also a feeling that you want to feature the store as a "way" of one of the publishers. To that end, and our own level up, but this is also there if you come here, it is important to go to show that it also referred to as a "think you Also information" in addition to it. I think something always Do're doing here ... and it is important to continue to place a kind of image.

- Do you come to see us also towards the local bookstore?

Yes. During this period, suddenly shopkeeper's Osaka bookstore, came to visit, "I want to talk." An incoming phone call from Shibuya Station, "but I want to go to tour the there now, do I?" I will also like a thing (laughs). Somehow, we'll do is look for things like a bookstore management tips. We also never I'm not, keep in mind that the management was such a comfort, the practical question. Very conservative place is to have gone to conservative .... There is also the story of per that.