- Or the competition will intense the will between the tenant.

From 110 store it is why have developed products around the same target, of course fierce competition is born there. The competitive relationship is the major strengths of SHIBUYA109. Each brand has introduced the most talented people to set up shop in the SHIBUYA109 the flagship store, to reflect the earlier trend than any of the other stores. Also in the store of the interior is very over the money, yet renovated with a period of about a year. Because such shops is why have gathered also 110 stores we gather nature and customers.

- In recent years, but it is of the age of the customer is up?

7, but high school students 8 years ago was about half, it is now about 20%. OL and college students has become as much 40% in reverse. If there is a reason for it, of course, I think customers also gradually raise the age also salespeople. Then, the salesperson is not gather the customers to empathy to think, "I want to make clothes that fit their age," launched a new brand, to it. What's interesting is then, before, SHIBUYA109 is because there was the image of "a little scary", I'm case there were many mothers are coming together. Then, the mother is that until it had been thought that there is no what you of buy, saying say "I ne Are there also well enough to wear is likely to clothes," "It 's cheaper than buying in department stores", I us to buy . It has been spread age in that way.

- Then, do we have also changed product mix to suit the customer base that is the target.

Even spread customer base, does not change essentially in that the target is 17 to 22 years old. Why? Schoolgirl, I'm coming to SHIBUYA109 to the maximum fashionable. It is probably because SHIBUYA109 there is an image of the Holy Land as a high school girl. On the other hand, the 30s and 40s of the woman, is a strong side that visit looking forward to touch the trend of high school girls. So, dare policy target is not spread.

- I think you have started treatment also brand of men in recent years.

The bud of the epidemic was quickly discovered, it is to commercialization earlier than where it is our policy. Such as by observation of the road surface shop of trends, because the buds of the trend, such as sexy Wild gorgeous was seen in relation to men, we put the men of the tenant to two floors of 109-2. While looking at the situation, we believe Let's more to enrich. Such as in conjunction with the boyfriend she would like to visit in Shibuya 109-2, it will also be seen synergistic effect.

- I think the hotel is the tenant's arrangement was with the mess. Consciously do we have to do so.

After securing the passage to meet the laws and regulations, it has been placed deliberately in the mess. I because, if not bend the corner is better the next store is not visible, there is a sense of expectation that "the next will wonder what there is no". I have thought that I want to walk in like a sense of night market. Then, as a feature of SHIBUYA109, it mentioned that the sales of each floor is almost the same as that. In a typical department store, for example, but perpendicular to the woman if women's floor, it's customers of SHIBUYA109 look around one after the other until the seventh floor from the second floor underground. Second floor underground "SLY", first floor underground, "Esperanza", "me Jane", the second floor "CECIL McBEE", fourth floor, such as "EGOIST", what place the popular restaurant on each floor, so There is also a gimmick to get to walk to.

- Can you talk about the future direction of SHIBUYA109.

So far we have been exposed aggressively to the media, but now has refrain from exposure in order to give the "mystique" rather. Cylinder ads are buried up to two years away, but whatever does not mean that OK If their budget, such as containing the elements that place a new culture, and with the proviso that fit the brand image of SHIBUYA109. Of course, it does not mean that entered the defense. It has been renovated in stages on-site at twice the pace of every year, there is no another idea also to look for a new brand. The end to the renewal of SHIBUYA109 is not. Because such as The other department stores have different target, it can not be said to be in a competitive relationship, is always the feeling that has continued to "fight with me". In the future, it piled unprecedented challenge, I want to continue to be a maverick.

SHIBUYA 109

SHIBUYA 109-2

Tokyu Malls Development