Since started broadcasting in 1996, SHIBUYA-FM to continue to introduce the music scene of Shibuya in real time. This time, a central member of the establishment, I heard a story music Shibuya Culture transition to Kamiya Saiwaishika who've been staring in the center over a period of 10 years.

Can you tell me the started broadcasting history of --SHIBUYA-FM.

It was originally launched to become the center of surfing fellow student. I think you are a little Nampa image and say surfing. But we of the Circle and are you the other sports is found in senior, was the athlete, such as taken to force the camp (laughs). Anyway, after graduation, I made a magazine entered the publishing company, currently, it is Matsuda serve the SHIBUYA-FM representative director he served in advertising relationship. Now touching the words such as community media and core marketing while involved in the mass media, we heard that the community FM is "FM dolphin" was born in Hakodate ahead of the whole country in 1992. Community FM, the scale is generally of people directly while small, can make a voice, is a media that has the characteristics of the community. This is in contrast to the mass media, but came to be hauled to the possibility of such a community FM.

- Chose Shibuya Will reason was what.

Shibuya from school days was a special town. Shopping also, movies, also to meet with my friends, because most was the Shibuya. Music and fashion, including the sub-culture in the broader sense, the town that will meet our interest was Shibuya. But the launch the broadcast station is very than you think, "Well, you do to do" in the preparation period from start moving until started broadcasting was also took five years. It was taken care of really a lot of people in between. Please give me the caretaker is to Anada Taiji, who lives in Daikanyama from a long time ago, also if I have served as the president now more than 80 years of age. To started broadcasting of the day (1996) April 28 (= "Shibuya of the Day") I chose was the advice at the time of the mayor.

--SHIBUYA-FM, what the concept of will you whether you start with.

Shibuya is a strong image of the city center, in fact, have been enhanced in the world is music software such as records and CD, large and small have also gathered a variety of live house. Also and more nationwide anonymous, numerous musicians supported hot in Shibuya. If there is a Shibuya limited hit chart, it will totally different from those nationwide. Not only the kind of Shibuya and unique music scene a core fan, the concept of since started broadcasting that deliver to the general public of the ear. In order to penetrate the policy we feel the need to be independent. So proponents to have solicited investments little by little, but the major shareholder does not exist. Now, the country has a community FM of about 200 stations, in operation by that about half of the third sector, because many of the rest are local companies have become a substantial owner, is we of such cases very I think that it is rare to. I by that amount, but management is not easy (laughs).

- Can you tell us a commitment of program development.

Since started broadcasting, it has produced all of the program in-house. Such a case is not heard in the other community FM. Probably only us. Protect the clear distinction to stubbornly, even to listeners that listen to any program because I want you to feel that "after all SHIBUYA-FM is Do not different." It also stuck to the bottom line of the broadcast content. Because the people in their 20s to 40s will assume the listening in the SOHO and cafes, to organize the music in the main, the daytime is to air a song for 50 minutes out of the hour, administrative information and traffic information for 10 minutes it has shed. Night appeared artists based in Shibuya, I often program to introduce its work. Music punching sticking to the song because it is the main, or in charge of the music selection of the Paris Collection in the DJ, it offers a talented enough or to the European tour. I There is a self-confidence that does not lose to major broadcast stations only really music selection. In addition, this is not going to be negative because it is the difference of the role, the mass media has been originated the Shibuya of Culture as a transient movement. It opposite to us is, put yourself in the field to work a variety of artists in the center of the music, originated the work together, it has been through the stance to grow together. Otherwise the meaning of community FM is thought that there is no.

- Mr. Kamiya, the difference between Shibuya and other city, do you think that there is in any manner.

But it is a feature of Shibuya abundance of shops that individuals to management. In Shibuya, I feel independent young man aiming a shop of management and entrepreneurship in many cases. Such a set of individual becomes the culture, but it is amazing because you have created a trend. Even if the topic of the spot was born in Tokyo, it nods also not reduced is at all people from Shibuya. However, there is there is also negative effects due to the fact that people gather, also the side that is squeezing the life of Have you started living in Shibuya from a long time ago. I because it is often the elderly, especially in Shibuya. Acquaintance to open a hair salon and apparel-related shops, you may have heard several times a story that did not you also met went to say hello to the next to the house. Rather than dispense as that there is no way that kind of conflict, but is a very difficult problem, efforts such as both spend comfortably would be necessary. And, I think that if the important role SHIBUYA-FM Ninaere.

- Will work with an awareness of ties with the region are.

It is still insufficient, but, for example, every year, we are a charity bazaar to participate in Shibuya ward residents festival. If you tell it in broadcasting, I gather, such as is the large amount of clothing you no longer wear from the listener. In addition, as the memorable single item, previously, from women in their twenties, "and my grandmother go out whereabouts is no longer know is, not found even to ask the police. Looking want through the radio," There was a phone call that. As soon as the call in the broadcast, it there was a contact that "the person was looking at the" from the listener. When such reach firmly is our voice, we will really impressed to feel that the community is functioning. Including the union of the shopping district so far, it was also deeply associate opportunity with members of the local. It is surprisingly more open mind there are many in Shibuya. Twice a year, but we live by amateur musicians as "no drag campaign", it is towards its leadership role also of the local shopping street Wakadanna. In this way the batter the idea for the community of small units such as shopping district is to improve the Shibuya, if Yuke to practice in each, or not than gradually city changed. We I am happy to be able to its help.

- That in addition to there anything you want to Shibuya in the future.

It's green is large in surprisingly Shibuya. In Yoyogi Park, trees only it is overgrown with dense. With protect that kind of environment, but not limited, such as a picnic, I want you to become a place to get close to more release. Performance at the now Hoko heaven that had been banned (pedestrian) is, I because I did not become the other to the originator of the culture. "Anywhere in the world, a scene that can not be there. It's London riots is has happened," John Strummer of the British punk band crash that saw it say that surprised. I think Aiu culture should not be without, it also requires understanding and support of the government in such a culture. Only the sublime is not 's culture, culture is also subculture also I think that it is important. Will people of power without 's hard is not a Shibuya's strengths.

- Finally, please talk about the vision of the future of SHIBUYA-FM.

SHIBUYA-FM is celebrating its 10th anniversary started broadcasting in April this year. In the future, listening to the person who does not live in the Shibuya area, I would like to try to broadcast get to think "Do not envy if there is this FM". Currently, the radio industry is a severe state, the Internet by the secondary delivery is started, even community FM is expected to be approved next year's spring in prospect. Not only in Japan, because we are sending to the entire world, this is a great opportunity for the radio industry, including us. In order to exert a presence in such an environment, attention to introduce high-quality music, we're going to continue to make the program of "Shibuya unique".

■ profile
Kamiya Saiwaishika's
"And without knowing the site, can not be outgoing," the motto, sales representative, organization, production, music selection, event producer, the lock up-tea out. Mr. Moichi Kuwahara, Mr. Makoto Kubota, to respect such as Shizu man Mr. Ishii. SHIBUYA-FM78.4MHz Senior Managing Director.

SHIBUYA-FMIt opened on April 28, 1996. The frequency is 78.4 MHz. Make full of powerful DJs and turn on the air in Shibuya, centering on music scenes. At the same time, information on administrative information, traffic information, entertainment system is also disseminated. The studio is on the 4th floor of SHIBUYA MARKCITY West, and the studio can be seen from outside. The listening area is within a radius of about 5 kilometers. SHIBUYA-FM