SHIBUYA109レジ通過数No.1の集客を誇る人気ショップ「SBY」のプロデュースをはじめ、人気モデルを起用したカラコンの企画販売、SHIBUYA No,1パーティーロッカーあっくんやFIG&VIPER クリエイティブディレクター植野有砂、ギャル界のドン渡辺かおるらが名を連ね、渋谷を拠点に多角的な事業を展開するエイチジェイ（HJ）。その母体は、社長・池田隼人さんが高校時代に仲間とともに立ち上げたイベントサークル（イベサー）だったという。かつては100以上のイベサーを統括するイベントプロデューサーであった池田隼人さんの人望は厚く、渋谷の若者たちから一目置かれる存在。今回は21歳で会社を立ち上げてから、渋谷にこだわって走り続けてきた10年間を振り返ると共に、池田隼人さんが仕掛ける「女子高生ミスコン」についてもお話を聞きました。

"Most of the family in Shibuya" Dale is philosophy as a company

First _, please tell us from the business of H. Jay (HJ).

H. Jay celebrated the 10 years since its establishment on February 22, 2016. Currently, including the store produce business was beginning to "SBY" of SHIBUYA109, events produce business, media business, advertising agency business, such as real estate business, but it is the very deployment, such as "jack-of-all-trades", all " It has been consistent in that it based in Shibuya. " The original mission of "cause a new movement based in Shibuya" from its inception, has a dream of mind called "Shibuya build the most highest family in," and, "to realize everyone's dream in the connection of power." It has continued to run on. And to say, does not mean in 10 years ago, the figure of current job was able to image. And say if it has been made a business, for example, fellow food and beverage stores and clothing store, if you want to do a salon, Shibuya family it to be successful and support with full force. Basically is an image of the repetition. Even if the talent agency "Eraitsu" I serve as a Senior Managing Director, not considered as "trying to do the entertainment office" from the beginning, if a child to want to be a model and talent I support by, for example, to introduce to the magazine, imperceptibly a growing number of children to be active in the clear distinction. This is realized that it is Do early that management on their own, only that were so. So, to after 10 years the company has no specific image of what you are doing, we rather thought and even business is good anything. In connection of the power of the family, it is because it is the significance of H. Jay continue to create an environment in which each employee is dream come true. But, I can say with confidence, even after 10 years that continue to be the "best of the family in Shibuya." And say what the most or have, as "those guys is the most fun in Shibuya" as a "good fellow", I want to have a family, which is also referred to by anyone.

Please tell us the history of the establishment of _ H. Jay.

High school, he had produced the event to create a circle in Shibuya and local fellow. Just because she of events high school students by high school students, was the extension of the play, but was not committed to the "how much to create a cool event." When it comes to college students, at that time, would be to take care of about 100 Circle Of Ibesa that was about 130 in Shibuya, 3,000 people gathered or in Zepp Tokyo, scale or doing the interlocking events across the country 30 cities and has become larger. "This will work," I think, February 22, 2006, launched the H. Jay along with the fellow at the time of the 21-year-old. I thought trying to do to the best start, but it was a "restaurant", prepared to deal Shibuya has a higher opening fee, a large risk at the time of the failure. Then I came up the was the "sea of ​​the house." Well to some is a limit to the deficit because ending in two months, above all every day of the event, and I think we do not shop perfect for so myself, et al. He first opened a sea of ​​house "GALAXY" in Enoshima in 2007, That's When you call out to the gal who in Shibuya, we can be a great success of enough to be referred to as the "best to attract customers in Enoshima" It was. Did you heard the rumor, one day, towards the SHIBUYA109 of ad agency came to the house of the sea, are approached, "Do not utilized this ability to attract customers in Shibuya", that opened the "SBY" to the following year SHIBUYA109 I became. SBY is, or can obtain the center to the state-of-the-art goods and information cosmetics, or meet with the reader model, Nowadays it is no longer uncommon, and the charge for the outlet of the mobile phone to reflect the idea of ​​high school girls, makeup counter It was also among the first installation. SBY The shop name is an abbreviation of "S (hi) B (u) Y (a)", New York NY, Los Angeles was named aware of the world in the same image as the notation, such as the LA. By the way, company name that H. Jay (HJ) is, from the name of the circle group called their colleagues were doing "H Jangle". I thought that there is no sweet about-class in the student mood, but the name as the origin did not want to change. Still, I think of myself these looks manner, "Jungle" and Do not, we changed the company name in the middle of the "H. Jay (HJ)" that something can excuse (laughs).

In SHIBUYA109 8F floor, shop HJ to produce "SBY (Esubiwai)". In addition to the sale of goods and accessories, it has an on-site well as make-up room to try out the latest cosmetics for free.

Because prosumer sounds in the same generation, the key to success is SNS!

_ Advertising agency work of the business and products produced, what kind of flow in some of you will either started.

The themselves are emphasized, especially in business is the SNS. Now the teens and twenties, even while eating rice, even when still is watching TV, about looking at the time line. No reason not to kept alive so much of the media in business. Hired models and talent with a strong influence in the SNS called influencers, goods that were produced in partnership with Colorcon and cosmetics manufacturers have a big hit. The hit of the reason is that you are incorporating enough realistic point of view, is the great information diffusion by further SNS. They are, to be originated in the SNS with confidence because products that you have to commitment pulled produce, is always entered in the bag because it uses actually. There is a word called "prosumer", but exactly it. Because there is also a producer and is consumer, I word to consumers of the same generation to reach the direct. Other as the advertising agency business, or to organize a reception party. For example, to open the party to match the tempo of the opening and renewal, will attract girls who are influential in the SNS, including influencers. Also for girls, say "I went to the reception party", will come pleased because there is a feeling that you want to appeal to the everyday up a notch. Here's the point, that last place a while they felt. It is Once delicious and sent to not delicious mere stemmer advertising, I because such words do not move the consumer's mind. Not a fake, it is assumed that continue to have a consumer realistic eyes.

- Now of age, I do it is very important use of SNS is also in the business.

It's photograph the most eye-catching in the time line. So, if there is no opportunity to want to take a picture, it does not increase the photo to the timeline. So new business, we are considering the viewpoint of how make want to take pictures. For example, the manager of the tavern "chamber Don" to management in Shibuya butcher alley is, I've been Yui' the real topknot. The audience is to wants to take a photo with the store manager, because they are having a very interested foreigners, the image of the store manager has been up a lot in the time line. When considered "when wonder is the day that most take a picture of the year?" In the flow, Christmas has come up the most. But a couple pictures of, some fine people who do not want too much up to the SNS. I would not raise even a photo of the figure to spend frugal and family in the New Year in the same way, in the first place may not take even photos .... It was left in to think so is "Halloween", "birthday", it from the "sea". Sea aside because it already operates a "sea of ​​the house", "Well, do not be anything at Halloween?" I think, to launch the acquired event the trademark "Shibuya Halloween". In the last year of Halloween to involve talent and models, costume contests and DJ in front of SHIBUYA109, but live I was carried out, such as, as intended, the timeline is full of a lot of photos, we showed a great climax. This is what is new media, we believe that the business opportunity of the new ad.

The last year of Halloween, in addition to holding the event in SHIBUYA109 over-the-counter, volunteer activities of garbage collection in the city center was also carried out.

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