Launched business information magazine "Alternative" editor-in-chief, Morito's office in March this year, located on the 3rd floor of an old mansion that Built 45 years in the middle of Shibuya Jingumae Omotesando area. Employees is four people and a small editing part, but active in many parts of the world with the cooperation of journalists of fellow, we are calling the world's departure - from Japan of information specific to the environment and social contribution. Pick up this movie, feature-length documentary to be screened at the Euro space than February 17, "Chomsky and the Media". For this work, which also said that the wake-up call to us in contact with the media believe in fairness neutral, I heard a story to Mori, which is also experience of working in leading mass media.
Movie "Chomsky and the Media" is here
Euro space is here.
- Either the name of Chomsky did you know from the old days?
I was aware for the first time the name of the Chomsky when I was a college student. And generative grammar theory learned in the classroom, but the side as a linguist I knew, what kind of circumstances in what with the world of politics and the relationship then, I understand well in this movie. This work is very interesting work as faithfully chasing documentary a human that Noam Chomsky. Is manufactured in 1992, that won the Film Award of the world, is a masterpiece that drew applause, now after 15 years, he is theatrical release in Japan at the end of the Bush administration to ask the responsibility of the 9.11 terrorist attacks the is also a strange Tour of alignment.
- The words that remained in the impression in the movie?
The end of the movie, it is Chomsky emphasized in the lecture "Convenient miss (convenient say mythology)". Now the topic of Al Gore former US movie Vice President to appear "in Convenient Truth (An Inconvenient Truth)", just keyword of two sides of the same coin. That is on the back of "convenient nice myth" is that is hidden is "An Inconvenient Truth". And the other one, the mass media, "Chomsky and the Media" that are also less likely to report the facts correctly for "Manufacturing Consent (forger of the agreement)" in the original title of, for the entire theme movie, mass media while against his own experience of working in the thought carefully.
From the movie "Chomsky and the Media"
1928 American-born. Linguist, thinker, activist, Massachusetts Institute of Technology professor. In 1957, it proposed the theory of generative grammar among the "structure of the grammar", it from the character structure principle description, which is a research technique based on superficial observation of the up, focusing on the human ability and thinking of the mechanism, not only linguistics, cognitive science and psychology, had a great impact to the field of information processing. On the other hand also becomes involved in Vietnam political activities in the border war, many also speak of the relationship of the human intellect and political thought, are referred to as "the most important intellectuals in existence," "America's conscience." 2001 terrorist attacks and later, "not entitled to retaliation in 9.11── America!" To look like the remark is further noted (Bungeishunju), etc. are also Japanese translation, criticized the foreign policy and global capitalism of the United States it is known in remarks to be. British rock band · U2 vocalist, Bono is referred to as the "insatiable rebel". In February this year, "Manufacturing Consent - The Political Economy of the Mass Media," scheduled to (trans-view) is released.
- Do you think still "fabrications of the agreement" in Japan are carried out?
Executive editor of the New York Times in an interview "news is sift where there is no time every day, miss plenty occur" at the sight that he said, was a wry smile on his defiant attitude. Chomsky, but by the elite and the media by "some kind of intention and purpose to have been forged agreement" is the general public was pointed out that horrible can become "indifferent", in fact, the elite and the media side of himself "indifferent" It has has become. The reality is, you have become further horribly than pointed out that Chomsky.
For example, if belonging to a press club, only it is not only interested in the press release and news release, they tend to be writing an article in a narrow field of view. Not even aware that their are forged an agreement, media that narrow only a system of report and short-sighted to coverage exists structurally the world, "would forge an agreement" unconsciously in its Only indifference of the side was I thought that it is the root of all evil.
- The way we are ignorant, to break away from the indifferent?
Simply put, "to touch proceed to new things." One book, one of the movie, one of the trip, meeting with one person you may change your life. In economics reporter era of myself also about 20 years, that stimulated I met some of the impressive business leaders and intellectuals are independent opportunity, create a network of journalists, launched the magazine "Alternative" now to be. If I live to believe the only common values with people who work in large companies, I think that now he had did not exist.
- The stimulus received from the charming business owner?
Yvon Chouinard al., "Trying to go the employees to surfing."
Los Angeles bureau chief era, while you are looking for the answer of theological controversial question "whether companies who of thing", interviewed the founder Yvon Chouinard's American outdoor goods manufacturer "Patagonia", "business nor even management at shareholders, was impressed by the view of the only responsible "for the Earth. "Business from the dead earth is born not," Mr. conservationist David Brower is a word that has been inspired by. I myself sympathetic to many, I wanted to create a "yardstick" to create an attractive company with a new value standard. Not such as appreciation and profit on sales, "companies are those of the Earth" as a material to determine whether the thinking of management from the point of view of, contribution to the environment, brand strength, the popularity of the students, of the customer There is such a mechanism to protect the health. In the first issue of the "Alternative", lists the model companies 51 companies chosen by the journalists who are active all over the world. By introducing the great efforts of these models company, or a positive impact on large companies, business owners of a new way of thinking is we believe that if or me growing up.
- But already many companies are working for social contribution (CSR) ...
Although professional organizations such as the "CSR Office" or "Environment Department" from around 2004 the social contribution of the company has been advocated began made to large companies, actual situation in a lot of that, "What do you do?" Is . We will think of the flesh-and-blood society contribution to take the lead management's own, must be run. Sounding the alarm on environmental destruction in front out of Patagonia, Inc., it has donated 1% of net sales for the sake of environmental protection. "1% Club" of Nippon Keidanren (Japan Business Federation) is "1% of the profits," even with the same 1%, I digit is small enough to two. Shareholders nor employees customers, profit without the earth's resources is considered more seriously the fact that can not be creative, I think that it wants to build a social contribution program to base. And consumer side also have a new "yardstick" to measure the company, that wearing the standard of value of their own, if to be able to act in accordance with it, to be misled by the "forged agreement" and the existing standard of value rather, thinking on your own, you should be able to act. This is the best of the message that Chomsky has wanted to tell us through the movie, we believe that one of the mission of the "Alternative" that I serve as editor in chief.
How do you enjoy Shibuya?Suginami has been commuting by bicycle If you're the weather from that home. Thanks or 7kg was also thin. Shibuya is a city of many hills, because it is my bike 21-speed, and able to run without falling rowing is also next to the steep hill Tokyu Hands I (laughs). Shibuya, Jingumae, It's fun to walk in the back alley of Omotesando by bicycle. When walking down the "further back of Urahara (inn)", trendy cafes and bars, to find a grocery store, you or entered. In particular, directions to go to Omotesando from now of the office there is Shibuya 1-chome, because there is also a number of ways, through the alley different every time, we will discover a new charm of Shibuya. In addition, we have a lot of young people to try to actively participate in the NPO "Green Bird" to pick up litter in the town. I also I tried to participate in a volunteer but, surprisingly and littering is Sukunaku', I feel that it is in fact a beautiful city I Shibuya.
What are the things no other in the city of "Shibuya unique"?It becomes less tightening the tie since I came to Shibuya, just casual clothes every day. When I was working in the Otemachi newspaper, properly tighten the tie, wearing a suit, and the work with the same kind of behavior patterns, all pointing in the same direction, as alive standing in the same field of view I feel it had been. Shibuya It makes you feel the energy of the people who are free to live outside the box concept. I like Yvon Chouinard's book of Patagonia, which worked on the translation, "trying to go the employees surfing", and techniques such as take advantage of the free thinking of employees in company management, I think it's Shibuya basis. To disseminate information such Shibuya of energy and movement to the Otemachi and Marunouchi business person who, I want to affect.
■ profile
Morito (Mori Setsu) Mr.
1960 Born in Osaka. After graduating from the Tokyo University of Foreign Studies Spanish Department, he joined the Nihon Keizai Shimbun. After serving as distribution Economy served as the Los Angeles bureau chief from 1998 to 2001, he left the company in 02 years. The same year, to organize the journalists who are active in the world, NPO corporation of the nation's first writing and editing,United Feature's Press (ufp)Established. Writing genre industry, economic and business theory, marketing, brand theory, such as the Japanese companies research. In March this year, and launched the business magazine "Alternative" to take care of the people and society and the earth itself will serve as the editor-in-chief. The main book "English surgery web era" (NHK publication), "brand DNA" (Nikkei BP). Founder of the American outdoor goods manufacturer Patagonia, "trying to go the employees to surf" the translation of the autobiographical management statement of Mr. Yvon Chouinard is March will be published this year from Toyo Keizai.
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"Alternative" is not only sales and profits, the environment and health, in order to find a new value, such as a social contribution of companies (CSR), something to do with "new yardstick" on raising companies and business information magazine to explore. In the first issue featuring the "environmental and health · CSR in Japan, US and European model companies 51 companies". Bi-monthly release, in addition to directly delivered free of charge if the member registration on the web, in some bookstores and retail 350 yen /350r (Earl = Tokyo local currency)For Sale. >>『オルタナ』のHPはこちら |
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While criticizing the foreign policy and global capitalism of the United States interview of "the United States of conscience" and called continue Noam Chomsky landscape, lectures, and media appearances, 25 years, was produced on the basis of the very 120 hours of shooting film documentary. It enters in the media, while tells made in how the news and information that is daily outgoing, has been in the works to sound a wake-up call so as not to forget the critical point of view and skeptical point of view. Director and influential person Peter Wynn tonic of documentary film"The Corporation"Mark Akuba of (2004). |
