Shibuya culture PROJECT

Every day people who work in the cafe, through a cup of coffee, have signed a town of people and casual words. There is also possible to grow up a friendship that goes beyond the shop frame occasionally from there, also, sometimes customers with each other becomes friends. Standing in the over-the-counter of Shibuya cafe, to three owners are feeling in the skin of the city of the air, we would like to ask each of Shibuya outlook.

川口　And the introduction of the first in the shop, we will Itadako why tell us whether it has opened in Shibuya. So, in the long order of cafe history in Shibuya, first from Kikushima's.

菊島　ANTENNA 2001, was opened in a relatively quiet location in the back of the nearby station alley. Since individuals to store openings boulevard is difficult at the cost side, I think you just become a so-called "retreat" places of the alley. And at the time was looking for property still young, sometimes I missed out on a good thing one just before, in its momentum, was hastily decided to that place. Because out of the store the store from the outside can not see, but I think it difficult to enter for the first time of the people, people of all ages have came. Most large kana in the second half of women in their 20s right now. It is interesting to me to come a variety of customers.

外山　diego was opened just about the middle of Shibuya and Daikanyama in 2003. We received the first name of Maradona to the shop name, a look at the frenzy of the World Cup in 2002, I was thought that rather than to enthusiasm in the collective good even if there is a place to enjoy a more relaxed soccer, have their own as a cafe of experience and has been in Europe I men wanted to create a feel free to put in a cafe. That said, football is a one of the keywords of communication, we are going to have to open so firmly to the original basic cafe.

川口　I chose the Shibuya?

外山　Because the community they belong of their own was close to Shibuya. Extended their community, I thought trying to start a shop with the intention like to expand. We wanted to go easy road surface store, now be issued in a residential area away from the downtown.

三浦　TOKYO FAMILY RESTAURANT is open in 2006, it is a place to welcome the current 9 months. And named the World Food restaurant offers meals and beer in 20 countries around the world. In the feeling that the world travel in the food.

川口　Miura, but have been experienced start-up of Harajuku cafes and Koenji cafes, do you feel difference when compared to Koenji Shibuya?

三浦　In store Koenji is in a residential area "close to the house cafe", it was often customers who stop by in return, such as after work. Wearing like a shop name, "I'm home", was the shop of community-based. Now the shop is I'm in the area that connects the large city and town in Shibuya-ku, and divide the Shibuya to consumption areas side and the place of production side, the place of production side there is the store out. And to the many apparel companies and small design office around, come and people in business lunch has come there to work, you have me with the night in the flow. Come and people who live in apartments on the same building when it comes to the weekend families. There was a birthday party of the elementary school the other day. Far minute from downtown, people over 30 years old, is also characterized in particular the visitor towards the man often.

川口　Are the days of what year-old came to play for the first time in Shibuya? It was to have any impression in Shibuya at the time?

菊島　I wonder if ...... '80s I was a junior high school student. It was the image of dangerous streets There are Chima Shibuya at the time. The purpose is to buy clothes came to Shibuya. At that time if you do not know very well, it was done with the intention that stretch, such as the BEAMS was still doing small.

川口　Do you feel in what way is now in Shibuya?

菊島　Well, to be honest, I do not know. It is gripping hard to town. Not even Which ...... When you are said to love it or hate (laughs) and got shops decided that another go, might have been bored on your own. But if such is coming high school students, I think that Do would reflected in the fresh and new is many things. In the sense of when we started the ANTENNA six years ago, I was was going was made thinking "What is not in addition to," "nothing new", just six years, I do not know if you are reflected.

外山　Since I is a Tokyo grew up, when it is I do not remember what was the first of Shibuya, because it is a little older than Kikushima's, in Shinjuku If you say that is scary town childhood, Shibuya was the image of stylish city. Shibuya from junior high and high school students era began remain in his memory to the realistic, age just Shibuya departure of culture went settled been recognized. Shibukaji, but was born genre, such as Shibuya, I like the music of Shibuya, now from there to be affected in Suburbia of Toru Hashimoto's Apuremidi. So, Shibuya and Do I wonder was the epicenter of culture for me, I think I Looking back now.

川口　Or is the current Shibuya anyone?

外山　As previously had Shibukaji and Shibuya-kei music as a big movement, but I thing that the main stream was present, I can not be summarized in one of the flow now. Many thought various people, or have to work in this city suffers from a lot of thought, or come to play. So that many people of the energy of the will to "something I want to do" are gathered I think that interesting. I'm tired and sometimes (laughs)

三浦　Since I is a Nerima grew up, it was Ikebukuro and Shinjuku how much familiar town as a child. I wonder if I was in elementary school or junior high school did you go to Shibuya, because it was like to walk around the town there is a wanderlust, you remember riding the train went to Shibuya alone.

川口　What is it's?

三浦　It is the 1980s. When the generation speaking, generation I did not have a mobile phone when a high school student. The timing of the junior high school, I'm the length of the uniform of skirt has changed extreme. The two older people in the skirt very long, our school year the children of the skirt like the music since I was a short (laughs) ... children, is in Shibuya to come just for the DJ bar and record shop year. After you have bought a record or CD, in your wallet condition and tension of that time, I have decided the coffee shop to go. Look at the lyrics card entered the coffee shop and spread the loot, I had to go home to enhance the excitement. 3, 4 kana (Sun Sea) Toka ...... there is also now the.

川口　3, 4, there properly. Shibuya for the Miura-san, what I was a town that roam based on music.

三浦　I agree. And in terms of "cafes of music" interesting prefer the center line, how and jazz cafes, shops multiplying the ambient was early prefer the center line along the road. Stores like doing the old man of the strong.

川口　Is Is maniac feel towards the center line?

三浦　Whether you say maniac, "But this is like, I was become this" than Shibuya are many like a shop.

川口　Spontaneous.

三浦　Yeah, Shibuya or says a little more sensitive, I felt that is going to touch the now of the edge for me.

川口　Is the current of Shibuya you like?

三浦　It is referred to as "capital if uninhabitable", I like. I have been lived actually in Shibuya. Still so many people, goods, I since the area that tossed the thing is not much. Shibuya and although in general I'm a strong image of the downtown area with a focus on the station speaking, in Shibuya more widely for me, Daikanyama Toka area, including the Toka Harajuku.

川口　Have you want in the future of Shibuya?

三浦　Large commercial buildings but liven up the city, is bland by itself. I think that I get more people turned to the city to become the center. "Made-sensitive" to the city, there is a "feeling of being managed", it is increasingly shop with no smell but it is beautiful. This is a simple servant of preference rather than a good or bad, but look at the goods, I want you to remain as I wonder what kind of people are making in the shop, such as intrigued. Been surging wave of Harajuku of the real estate bubble, beginning a big development, although that town is nice to become beautiful, I feel that the small shop has become difficult to rest.

川口　It is not want you to become the town is boring to walk in the back alley.

三浦　I I think that would like to participate in the development myself. Well look at the mall, because it or thought to Do That store this way you were me. As Tokyo one living person, I want to enjoy their city. To do their own to choose what is going to make a world, a priority of what to care, since they should have been a shift in the sense of everyone's life, be able to participate in person in the city of more Shibuya I hope. So I think people are a lot to have such a thought and ideas, be nice If you go by involving everyone.

外山　In terms of development, but is Udagawacho side has early been developed, Sakuragaoka-cho and east there is a Kikushima's and my shops, I'm in the sensory I think that was not a Shibuya earlier. Now open a cafe in the place where we say have so, certainly to people and designers who are Attempting to Launch work in the SOHO and come around, as the side to provide a place of communication, to Shibuya to those people There is also a feeling that I want you to gather. But, recently it has begun situated is a large commercial buildings around the east, Shibuya-ku, is changed even by a little, such as clothing of those who work, it is becoming a business town. Looking at while a walk in the Shibuya, the city is not extended, we have begun can shop further middle of nowhere.

川口　Oh, to I did not know that there is Anna location in Shibuya before ANTENNA is to open the way, because we did not have to go to that per from the station if you can not TOKYO FAMILY RESTAURANT, in a sense, cafes sense It does not may be said to have spread the specific Shibuya range.

菊島　If you're thinking of doing it on your own, you probably won't have that (laughs) this side of the YAMANOTE LINE is called Challenge Street. Also Mr. Toyama's shop.

外山　No, actually I have crushed a small shop are a number (laughs) of individual managers can no longer be quite the funds to the main location, because not forced to choose the middle of nowhere, that new in Shibuya partial start opportunity has become difficult to grasp There certainly. But Toka reuse of school building of closed schools, such as the "Setagaya manufacturing school", to there is also a methodology that renovation, gathered tenement to various personality, I think that Do interesting if one of the stream as a whole.

三浦　Out rather than the other spread the Shibuya, pretty as a saucer, but I know the location of the (laughs) a variety of people who are away, much trouble because people who have a lot of community comes, different communities, different people in the genre get to know slowly I want to shop.

川口　It was thought that's an interesting image What a small community is crawling into a huge city, but do you have any community specifically around the Miura-san?

三浦　The audience that I love football I was diego san you'llcome. Things like the shop owner, a favorite feeling in the priming, I think you have gathered people. It is a feeling that each arrive at the place where the fellow. I exchanges I think be nice if a little more certain of between communities.

川口　Do you thing the community to each other is hard to mix?

三浦　What about ...... I own are doing the shops, you may think, "I'm doing things like mixi in realistic". Actually it is a strange way of saying I mean reverse. If you look at the customers who came to the shop I tried to shake the story I think "Do would be interesting if I met this person and that person", or started to work together. But it is good if there is a cafe and as such place. But the same thing that is fun gather in your favorite people together, because I think a person with a music person of another genre, for example, and there is also a pleasure to meet with the artist, it is a community want you to open.

外山　Even out, but I have a keyword of communication that soccer, it is merely a hobby, to have a different everyone work, I'm cheering in a way that different a different football team. In contact intersecting a variety of interest that our customers bring their cafes, it sounds good because the new one is born to undergo a chemical reaction by the encounter. In fact, even diego, to there was that made the uniforms of the team met with the designer's. In addition, I think that what the shop itself is also such should go undergo a chemical reaction.

三浦　When working in Shibuya, but I tend to like the bad things about the conversation of Tokyo say "Shibuya is a lot of people ......" with the audience, I myself was born in Tokyo, because grew up in Tokyo, with the likes of Tokyo I want to say. After five years, is not it not boring unless think more fun than it is now. Since Shibuya has a strong suction force and outgoing force, not not wait to be given something to someone, but it is fun if you can, such as Ikeru to participate in the city with everyone. Diversification, fragmentation, or reverse to homogenization, in which homogenization progresses, this only because I have a population, but everyone does not need Nante one to become in, Tsu continue to participate in the more each of the city naturally we believe that how about possible After doing that on.

川口　When I came for the first time in Shibuya, but was about 18 years old, I felt that there is no issue to chew on in the city. We do some superficial communication if the shopping, if there is no way of participation and you try to Fumikomo to the city more than that, I There was a time was a hate Shibuya. At that time, you encounter in a cafe there are people who are thinking like a Miura-san, I think that I think we were quite happy.

■ profile

Yoko Kawaguchi (Yoko Kawaguchi) writer, essayist.
Hitachi City, Ibaraki Prefecture was born. Living in Tokyo than in college. Cafe visited in the middle of the walk and the journey up for more than hotels 800. 1999 Web site under the pseudonym of Samantha and hobby Takaji from the end of the year "Tokyo Cafe ManiaHe presided over ". Series in essay and cafes of the recipes in magazines and each Web site. From Hokkaido to Okinawa in "is the journey that starts from the cafe," the theme in August 2006, published the "reason of 100 to open the door of the cafe," which was recorded Cafe Trip of all 71 hotels as a book than Joho Center Publishing

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