Shibuya culture PROJECT

Air surrounding the Tokyo cafe began to attention in 2000, why consider the wonder was tinged with hot air to up to so much. Magazine unanimously "There is a cafe you want to go even wait for two hours" on the cover but teamed the cafe featured in flown larger titled like, it's just, the first generation of the cafe is the impact played a major role as the driving force of the boom I think there was a. The new freedom was not in the traditional restaurant, the first generation of the cafe had plenty hinted from among each of the personality.

Freedom and is a high degree of freedom of the creator, is also the height of the customer's freedom to use. So far frame invisible that existed in eateries, Tokyo cafe I went broke unconsciously. Also to be pub restaurant, the birth of the free space that is not fit even in the coffee shop format for a long time. And one person is firmly meal of customers who went to the same table, where the one person may be drinking only coffee and put the dog in the knee. While sipping a cappuccino, where you can touch the unknown fascinating music. With the help of the store of the wall, where you can announce their own work as a gallery. Driving force behind its birth is a private owner who began to realize among the small space what is your own seeking.

Shibuya cafe of the first generation cafe that is known the name of the country as Apuremidi. Music industry involved in the owner, in the Shibuya of town that is a base for work, was open asked where his and his friends spend comfortably space. It is a cafe Apuremidi was born on the fourth floor multi-tenant building. Until then, or signed a conversation over a cup of good coffee at home adults on the sofa, enjoy a meal that nifty alone, is that comfortable place to or the waiting, really was small in Shibuya I.

オーナー自身の要請から生まれたカフェには、当然のことながら、オーナー自身のセンスを色濃く反映するものが集められた。趣味の良い音楽と家具。しっかりとネルでドリップされたコーヒー。グラスで飲めるシャンパン。これまで、昼間に20〜30代の人間がひとりで、料理を注文せずにグラスのシャンパンだけを気軽に飲めるような場所があっただろうか？　しかも、その足元がスニーカーであっても決して違和感のない場所が。

Each time you visit a movie theater in Shibuya for a long time, I was in trouble in the resting place to stop by on the front and back, but the emergence of Cafe Apuremidi those sincerely welcome. And, I like human beings was never in the minority. And free space named cafe, sympathy to the owner who creates it is, raise the popularity of the cafe.

カフェ・アプレミディの心地よさは、わずか600〜700円のコーヒーやカプチーノ代を支払えばだれでも享受できるものだった。雑居ビルの中にそのような空間があることを知ってさえいれば。ゆったりしたソファの並ぶホテルのラウンジのように利用できる場所。しかし、老若男女が訪れるホテルよりは少し閉じられた、同じ価値観とセンスをゆるやかに共有する人々だけが訪れては去る世界。そのようなカフェは「ラウンジ系」と呼ばれたりもするようになった。

Cafe Apuremidi owner Toru Hashimoto interview article is here

In 2000, as one of the play, there is a fact that consider the taxonomy of a cafe called upper / downer / neutral. Or criteria for classification, the mood is what changes when you set foot in the store. If the mood inspired by the vibrancy of the store is uplifting "Upper Cafe", if the mood is wrapped in the air that has settled to cool down "downer Cafe", if the remains of the usual mood "neutral Cafe". Calm lounge system of cafes, is classified as a downer cafe.

At the same but there is a similar classification method, also by a unique tempo each cafe has, likely you can try divided into three types by using the music of the speed symbol. Largo / Andante / Allegretto. What is meant by Largo is "slowly". Andante is "at a speed walk". Allegretto is "somewhat faster". When it comes to further fast Allegro = "to express" from the allegretto, rather than a cafe, literally becomes a fast food shop of tempo.

A cafe in Shibuya, let's classified by the tempo.

● Largo = slowly

Slowly calm tempo, deep breathing as a cafe with a tempo, such as in a state of tension has been solved by the, and lounge-based cafe, room-based and House of the cafe, and the like.

Lounge system of cafes, of the above-mentionedCafe Apuremidi, Had their renovation planning, which has created a cafe to play the old propertyConceal.cafe MIYAMASUZAKA, NHK nearbyZarigani Cafe, Located in the same building as Cafe ApuremidiC65 cafeSuch.

The room-based & House cafe, that of a cafe that embodies the "such as came to play in like friends room" Tokyo cafe of words that has been used frequently for a period of time as the epithet. The inspire such a sense, because the store has been finished to the interior reminiscent of the room or living room of a single individual. Using the first floor and the second floor of a small houseCafe BandaI think also be placed in this category.

Shibuya of room system distinguishing feature of the cafe, cafe "attic", "roof" has become a keyword is, is that often by far the group is also compared to the other what the city. Cafes there are two that store name itself refers to the attic. It was opened to the floor on the same building as the second store of cafe amber of UdagawachoAmber garret, Is out also on the roofAttic room. Also, it was the roof and the cabin of the building as it is to the cafeHoe Lanka cafeIt is gaining popularity as a cafe close to the sky and clouds while located on the outskirts of the city center.

Attic and roof of the cafe, was gaping open in the hustle and bustle of the main street, if you are the main axis of the representation of personal space was enigmatic secret, while located in the immediate vicinity of the huge terminal Shibuya Station, facing the Shibuya River with a unique atmosphere that back alleyANTENNAAnd, Nonbei alley of secondhand book cafeNonAlso, it is extremely attic of the sign is a dark space.

Articles related to cafe Banda is here

● Andante = at a speed walk

Tempo, such as the pace of when you walk. As a cafe to have a tempo when you are breathing naturally, and mid-century system of cafes, mention may be made of the apparel shop café.

ミッドセンチュリー系のカフェとは、1950年代を中心に40〜60年代に輩出されたインテリアデザイナーに傾倒するオーナーが、自身で集めた家具が並ぶカフェのことで、同じテイストのインテリアが好きな人々の支持を集めている。イームズやル・コルビジェなどの椅子を集めたSeat Mania, Young proprietress of Ginza restaurant is openCafe amber, Shibuya and raised the owner of conductCafe Hi-Lo LarsSuch.

Cafe, which is the hotel's apparel shop, convenient presence to rest your body tired walking around shopping. The BEAMSTIME CAFE, On the rooftop of the select shop MIDWEST of import centerMidwest cafe, To Margaret Howell Jinnan shopMargaret Howell cafeThere has been the hotel.

● Allegretto = somewhat faster

Swiftly rising flame, oil bouncing sound in the kitchen. Sound in the diet of table tableware interact. Voice of the conversation. Movement of staff to carry the trot in the cuisine. As cafe carve the tempo with a fair lively, and a diner cafe.

Out the color of the "dining room" of the meal center on the entire surface, than the sofa is the protagonist of lounge-based cafe, diner-based cafes to have a table and chairs in the dining easy height to the leading role of the interior. Set up two stores in Shibuya Station neighborhoodDEXEE DINER (Shoto shop-Shibuya), It has been the hotel's in the book store in the Q front building in TSUTAYA and collaborationWIRED CAFE, It was opened next to MaruiSUZU CAFE, The impressive white interiorSpuma, Football for adults cafeDiego, Lined with chairs of Philippe StarckFRAMES, Of Kyo Serabiru underground* Ease by LIFE Food Delicious ServiceSuch.

Largo, Andante, is either choose a cafe of any tempo of Allegretto, of course, by the day, in your own tempo at that time. I think and your tempo, and the pleasantness of when the tempo of the environment that wrap their matches closely, you know I'm sure well if people are using on a daily basis the cafe.

■ Cafe map

• Largo
• Andante
• Allegretto

■ profile

Yoko Kawaguchi (Yoko Kawaguchi) writer, essayist.
Hitachi City, Ibaraki Prefecture was born. Living in Tokyo than in college. Cafe visited in the middle of the walk and the journey up for more than hotels 800. 1999 Web site under the pseudonym of Samantha and hobby Takaji from the end of the year "Tokyo Cafe ManiaHe presided over ". Series in essay and cafes of the recipes in magazines and each Web site. From Hokkaido to Okinawa in "is the journey that starts from the cafe," the theme in August 2006, published the "reason of 100 to open the door of the cafe," which was recorded Cafe Trip of all 71 hotels as a book than Joho Center Publishing

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