Opening new shopping complex "MAGNET by SHIBUYA 109" in Shibuya / Shibuya radio 5/9 (Wed) from OA

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Radio program "Shibuya Culture Project" delivered every other Wednesday from 15:30 to 16 o'clock in the community FM station "Radio in Shibuya". It is an information talk program which is advancing talking with a nice guest each time with hot topics as a theme.

Wednesday, May 9 (Wednesday) Program theme of OA is "MAGNET by SHIBUYA 109 (Magnet by Shibuya 109)". Currently, in the vicinity of Shibuya station there are two large commercial facilities that utilize the "109 brand" operated by SHIBUYA 109 entertainment.
▲ SHIBUYA 109 appearance
1つはシリンダー型の建物で渋谷のランドマークとして知られる「SHIBUYA109」、さらにもう1つは、Q-FRONTの向かい側にあるメンズファッションを中心に取り扱う「109MEN'S」。▲ "SHIBUYA 109 MEN 'S" Revised "MAGNET by SHIBUYA 109"
It is known as a fashion building of Shibuya's leading ladies and men's, but on April 28 (Saturday), "109 MEN'S" was renamed "MAGNET by SHIBUYA 109", and from a business style centered on traditional men's fashion, , Food, music, art, etc., and was partially refurbished as a place to disseminate "Shibuya starting culture". This time is the first step in the gradual renewal, full renovation is scheduled for the spring of 2019.

So on this radio, we invited Mr. Takafumi Takebayashi of SHIBUYA 109 entertainment who is responsible for renewal of "MAGNET by SHIBUYA 109", and Mr. Akira Yamamori, spokesperson, for reasons why we have made substantial full refurbishment including name change, I listened carefully to the newly added shops and the unique attempts at the renewal first step.

▲ From left: Shibuya economic newspaper, Nishiki editor, SHIBUYA 109 entertainment public relations · Yamamori Akina, renewal of MAGNET by SHIBUYA 109 · Takafumi Takebayashi
I would like you to listen to the specific content by playing a radio program, but I will introduce some points of interest digest from the broadcast contents.

To commemorate the 40th anniversary of SHIBUYA 109,
We are looking for a new logo mark to be 109 new symbols!
It is no exaggeration to say that the red logo of "SHIBUYA 109" at the top of a cylinder type building is an icon symbolizing Shibuya, Tokyo. Along with the full refurbishment of MAGNET, review of the 109 logo that everyone knows is being carried out in parallel at the same time, and we are currently recruiting new logos with public offering.

But why do we need to reconsider our well-known logo in Japan and abroad?

"There are still many people who think that" 109 = Gal ", but we are targeting not only some young people but also the entire youth.To change the image, we have 109 new people I hope to cook together "(PR · Yamamori)

Just thinking that if the logo you made is posted on that cylinder ... you make you feel happy anything.
Anyone can participate in the production of the new logo regardless of professional or amateur, and the logo designed can be submitted by e-mail or mail. Application deadline is until 20th (Sunday). After review by the judges and secretariat and general voting on the web, it seems that the new logo will be decided by late July. Also for people who can not design, on the official website "109 Logo Maker" is nice, there is also a generator that anyone can easily create a logo. Please challenge and apply.

109 logo public recruitment official website
https://109logo.jp/
By the way, the above is the logo produced by Shibuya Cultural Project Editorial Department using "109 Logo Maker". I made it in less than 1 minute!

● The point of renewal of MAGNET by SHIBUYA 109!

1. Gift shop "Shibuya-en Garden" for foreign tourists
Shibuya Station, Shibuya At the 1F entrance to the scramble intersection, a gift shop "Shibuya Garden" is open for foreign tourists, with original souvenirs in Shibuya. Inside the shop are features such as Japanese garden and torii, which are decorated with photos.
▲ Foreign tourists who enjoy photographing at the 1F entrance photo spot.
2. New spot of food where art and music combine "MAG 7 (Magseven)"
On the 7th floor, a new spot "MAG 7" is opened. From LA, Japan's first landing "FATBURGER (Fat Burger)", Ebisu's popular shop "Ranman eatery", Japanese traditional Japanese and bar mixing "Onigiri Bar Shibuya-en Garden" Unique shops that can not be opened.
▲ "FATBUGER" appearance▲ "Onigiri Bar Shibuya Garden" Exterior
Furthermore, we are offering a comfortable "hangout" where young targets gather together with their colleagues, such as fusing graffiti art and music etc. throughout the space. Traditionally, it was a commercial facility centered on apparel, but by setting up a new spot of "food" it is expected that it will become a device that creates a flow of new people.

3. Observatory which can overlook Shibuya scramble intersection
The rooftop "MAG's PARK (Mag's Park)" is spreading past the "MAG 7" and the way up the stairs.
▲ New rooftop space "MAG's PARK"
It is a must see here only on the rooftop space which had not been open to the public until now. Especially in the observation space "CROSSING VIEW (Crossing View)" directly underneath the Shibuya scramble intersection, you can see the Shibuya station and the scrambled intersection from the position you have not seen before, including yourself from the overhead camera through the dedicated smartphone apple We also provided a fat service (photography fee of 1,000 yen) that allows photography of scrambled intersections.
▶ I also tried taking a commemorative photo at CROSSING VIEW at the editorial department.
CROSSING VIEW The admission fee usually costs 500 yen, but it seems to be free as a memorial for the whole May. Please take this opportunity to go to the spectacular photo spot.

I explained the point with a quick rush, but please listen to the radio for details.

The live broadcast of the next radio program "Shibuya Culture Project" will be from 5/23 (Wed) at 15:30. The frequency is 87.6 Mhz. Broadcasting can be heard from anywhere in the country by radio, smartphone appli.
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