Report meeting of the world's largest creative festival "SXSW 2018"

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<Event Overview>
SXSW2018 meeting meeting
○ Holding: March 26 (Mon), 201 (Tue)
〇 Venue: Smart News Headquarters / 100 BANCH
◯ Organizer: Hokudokuoku (https://www.houdoukyoku.jp)

The event "SXSW 2018 meeting meeting" sponsored by Fuji TV news media "Hokudokuoku" will be held on Monday, Tuesday 26th (Monday) and 27th (Tuesday), the Smart News Headquarters in Shibuya (Shibuya Ward Jingumae 6th Street) and the 100 BANCH Shibuya-ku Shibuya 3-chome) held at the two venues.

Since its first opening in 1987, SXSW (South by Southwest) is the world's largest celebration of "Music", "Film", "Technology" held in March, Australia, USA in Austin, Texas. This year, from March 9th (Friday) to 13th (Tuesday), more than 70,000 people from 95 countries, including innovators, state-of-the-art technology companies and investors, gathered a big crowd.

In recent years, exhibitions from Japan have also increased, and more than 1,000 Japanese participants in 2017. In this year's "SXSW2018" official session, Mr. Nobuyuki Nose who is Fuji Television participated for the first time as Japanese media. At the briefing session, Mr. Nose, corporations that participated in the field, government officials reported the enthusiasm and charm of "SXSW".

On the 27th visit to the interview, entrepreneurs who participated in official sessions and trade shows of "SXSW2018" entered the theme "Feel the space!" As a top batter, Fuji TV Noguchi and Mr. Terauchi introduced the contents of the official session and the atmosphere of the venue.

America is really looking for diversity.

Fuji Television's news site "Houdouokyo" broadcasts a live streaming program "Weekly Security" from April 2015, reported by Mr. Nose of Anchor. It was said that he gave a presentation at the "Official Session" know-how to disseminate military information born from trial and error over the past three years.
The title is "North Korea: Facts from the Grassroots Report", Mr. Nose is concerned about the reasons chosen for the official session, the United States is interested in North Korea's ICBM (intercontinental missile reaching the mainland of the United States) "Is an interactive event. "Weekly security" not only delivers information and video unilaterally from the mass media but also features tweets such as "the interpretation of the video is not different from the viewer" from the viewers in the program. It is said that these points were evaluated.

Next, Mr. Teru explains the flow from the application of the official session to adoption. According to this experience, "I understand it, but I understand that the United States is very requesting diversity and I want you to send things that are only in Japan," explains, "The entrance to the chaotic feeling I felt like I wanted, "he said, appealing the importance of originality.

| I think that "SXSW" is a very good place.

From Panasonic which developed a large-scale exhibition "Panasonic House" inside the hall, three people including Mr. Shosuke Suzuki attended.The company, which has a project to create "future home appliances" called "Game Changer Catapult", exhibited ideas that sleep inside the company until the prototype and exhibited. This was my second participation this year and I exhibited household appliances for pet life, dental whitening, conversation subtitling machines for seniors. Besides this, we held sessions inviting various experts outside the company and made places for participants to discuss.As a result, it seems that there was a lot of queue in the exhibition area. "When employees with the thought of the workplace talk to visitors, visitors listen to it a lot and I think that it is a very good place," said " SXSW "was talking about the significance of participating.

| I need the ambition to "change the world with my own ideas".

In the event "trade show" where various technologies and ideas are displayed from around the world, Mr. Yu Sakura exhibited "Sushi Teleportation" from Dentsu.Mr. Sakaki is working on an "open meal" aiming for restructuring food three years ago. It is an open innovation that allows you to recreate the dishes by converting data of the dish of the dish into data and downloading it. Data can also be transferred to remote locations, so it is supposed to be used by astronauts in outer space, for example.According to Ms. Sakaki, although it is usually done with authentic ingredients, in the demonstration at SXSW this time, it is held with acrylic material due to the relation of the venue. Still, the venue was said to have been popular for the first time in over four days with overcrowding for 4 days. There was a huge response, there were 150 media coverage, co-development and alliance offer, event exhibition, investment offer.

In the future, advice was also given from the speaker to participants who are planning to exhibit at SXSW. There are various offers during the exhibition, and it seems that the following four were listed when roughly divided.

(1) Media coverage (2) Event exhibition (3) Alliance and joint development (4) Investment offer

When participating in the event, it is said that clear answers should be prepared in advance for these four points. Mr. Sakaki seems to have received the offer of investment for the first time at this exhibition, "Specific questions such as" business plan "and" how much can be realized "suddenly flew away", "properly I was not able to prepare answers that I did, "he said.

Finally, he insisted that it should be brought in "unfinished (goods), exposed to the world's eyes, received massive feedback, and search for crazy accomplices." I do not need a finished product "I need the strong ambition to change the world with my own idea" by using SXSW "I called the audience
Besides this, corporate officials who went to the site of SXSW introduced the atmosphere, etc. In the venue, "cushion type robot" and "electric toothbrush for pet" etc exhibited at the trade show were lined up. Many participants attending the field meetings were present at the briefing session, and the venue was full of tremendous enthusiasm as in the field. This amount of heat will be transmitted, and next year more exhibitions and participation from Japan will increase, and the attention to SXSW is likely to increase more. Again, I was asked to confirm.

Shigeno Makoto

After joining the newspaper as a social part reporter, through an event planner, content director, the restaurant management, it is now a freelance writer. Activities on-site coverage, such as interviews and event reports to the main.