Street fashion show "Shibuya Runway" at SHIBUYA CAST , Ai Matsui also appeared

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Through fashion, a joint campaign telling Shibuya's charm "The 9th Shibuya Fashion Week" began mainly on large commercial facilities around Shibuya Station from March 15 th (Thu) to 25 th (Sun) in 2018 It was. On the first day of the first day (Thursday), a fashion show "SHIBUYA RUNWAY (Shibuya Runway)" was held with the open space of SHIBUYA CAST as a runway as an event to excite the opening of the campaign.

In the same campaign held twice a year in spring and autumn, street in Shibuya and fashion show in the open air have become regular. In the past it was also carried out in the precincts of Kin Wah Hachiman Shrine and on the streets of Culture Village, and has gathered big topics.
▲ SHIBUYA CAST
The main venue this spring is " SHIBUYA CAST " just opened in April last year along the Meiji Dori. This area is located at the entrance of the Cat Street and is a nodal point where Shibuya and Harajuku's fashion culture continues to deliver cutting-edge trends, which is an ideal venue for events with the theme of "fashion" I will.
A red carpet was laid straight straight from the stairway through the stairs to Meiji Dori, and a viewing space was set up on both sides of the carpet. It is a chilly day in this period when cherry blossoms are nearing the end of the year, and it is quite difficult for models who are living in thin spring / summer fashion. Fortunately, this year we were blessed with weather, and during the day we were cheerful in May, more than 20 degrees, it kept the temperature even after evening and it was a very enjoyable day.
▲ Navigator served as Yoshimasa Kaiba, fashion director who is active in television and magazines.

Fashion show starts with 2 parts composition at 19:00 on time. Part 1 "SHIBUYA FIRST STEP" Yuki Oshima (amok / Amoku) and Yoshitsu Niitsu (-niitu- / Ni) are young young prospective young designers of the future of the "Tokyo Newcomer Designer Grand Prize" With sensibility, I showed off a new sensation fashion from Japan.
Designer Mr. Oshima breaks old good things and features clothes that resonate in the depths of people using new technique techniques.
Mr. Niitsu features a linear design like a kimono and a design based on geometry. The structure of the clothes is simple and can be worn without any body shape.
Subsequently, the second part entitled "Shibuya style", shop clerks in the Shibuya area, including large commercial facilities participating in the campaign himself, wore the latest fashion of spring and summer, and walked the runway.
▲ SHIBUYA 109 evelyn
▲ SHIBUYA 109 NiCORON
▲渋谷マークシティ Maker's shirt 鎌倉MWN'S
While being an inexperienced amateur model for walking on a big stage, truly a shop clerk in Shibuya. While walking, though doubtful, it feels dignified somewhere. Both style and posing are mistaken for professional models, but their dress is a symbol of Shibuya's current fashion.
▲ Shibuya Marui Samantha Vega
▲ Shibuya Marui Furi Furu
▲ Shibuya MODY THE YARD
As a new attempt this year, Shibuya Club Quattro selected music according to the image of each commercial facility, and each shop clerk walked along the runway accordingly.
▲ Ambassador of this year is Aiki Matsui who is active as a model / actress.
At the end of the show, Ai Matsui of the model appeared. Wearing a check pattern, one piece of Loewe with a shade like spring, I decided to walk the red carpet and dress up the finale.
After the event, Mr. Matsui says, "In the city where I often come to Shibuya when I was in high school and have memories as I took a photo shoot and go to a cafe.Today's shop was walking shop clerks, It seemed that everyone was not nervous, I was reliable. "I looked back on the runway.

"Shibuya runway" which is becoming a poetry of spring and autumn. The fashion show to be held in the city fosters street fashion and stream culture, it can be said that it is exactly an event like Shibuya.

(Photography: Matsumai)

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.