National long-selling is gathered under one roof! 47 prefectures of your local convenience store is also "d mart 47"

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渋谷ヒカリエ8Ｆにある「d47 MUSEUM」は、デザイン活動家・ナガオカケンメイさんが率いるD&DEPARTMENT PROJECTが手掛ける「47都道府県」をテーマにしたミュージアム。現在ここで、とてもユニークなコンビニエンスストア「d mart 47（ディマート ヨンナナ）」がオープンしています。
"D mart 47" is, "Long Life Design (long-lasting good thing)" and the "land-ness that" the axis, is a convenience store, which is composed of only "your local ones" of the 47 prefectures.
Anytime, anywhere can be purchased include the necessary minimum, a convenience store with ease and convenience. While it is indispensable to our lives, has also become a place to bring a "makeshift buying" that "let's buy the time being", a surface that is retrograde and the concept of the "Using cherish long" Manufacturing there's also a fact. Asked visitors about the way of such consumption, is to explore new possibilities of a convenience store, it is the intent of this exhibition.

The line up on display shelves, and long products that take root in Japan around the country, commodity loved representative of the local industry of the land is about 1000 kinds! Drinks and alcoholic beverages, confectionery, seasoning, daily necessities, books, etc., while similar to the genre typical convenience store of goods, just something new, such as unobtainable in the neighborhood convenience store. What, in spite of the exhibition, not only see, you can also actually shopping.
In drinks, Seoul and drinks "Koappu guarana" of the residents of the Brazil-born Hokkaido grew up, 40 years ago in "shimanto RED" that reproduces the tea that had been made in Shimanto, of Hiroshima, a long-established manufacturer Chichiyasu "refreshing soda", etc. .
In confectionery, 1948 founding, candy "Little Pine candy" in the shape of a pine has been loved since its launch more than 60 years in Osaka, which donated the green tea to Izumo Taisha, make it more than 100 years subsequent teahouse confetti "ginger confetti ", sweets shop to become a founding 170 years in Toyama, such as soda" Takaoka Ramune Takarazukushi "to create a confectionery wooden to the original.
In alcohol, 1918 craft beer made with subsequent brewing technology from its inception, "Iwate Kura beer Kinzo" and, sake "tiger puffer Hireshu" that contains the grilled fin of Shimonoseki is a specialty area of ​​tiger puffer, 1896 founding of the brewery such as local sake "dew miniature of shochu big money" that is made.
雑誌では、D&DEPARTMENT PROJECTが発行する「d design travel」のほか、三重の「Kalas」、倉敷の「暮らしき」、奈良の「naranto」などローカル誌が並ぶ。
In the seasoning, Yokohama chili oil and the "Yokohama sesame chili oil" was a genuine sesame oil to base the sesame oil companies make, with glutinous rice of Fukui Prefecture, the more delicious mirin "honey 醂酒" drink, 100% domestic use the vegetables, such as Shizuoka source to be aged in Kioke it followed from 1924 "Torii source Worcestershire sauce".
In the daily necessities, citron smell of lip balm of by Shichimi manufacturer of Zenkoji "KUMANO lip cream", the pressure-sensitive adhesive swab "Life adhesive swab" was born from the wood processing technology in Takayama, the cedar water and steam distilled the Echigo-cedar such as aroma mist using "special mix Sobasumisuto".

Or it becomes find and nostalgic mood of the goods of their own home, or came home the depth of the 47 prefectures do not know still. For people of feeling tired of the convenience store shelf much the same, it is the exhibition of no mistake that brings the freshness and surprise.
現在、六本木のミッドタウンにある「21_21 DESIGN SIGHT」では、企画展「雑貨展」が開催されており、館内においてD&DEPARTMENT PROJECTが考えるもうひとつのコンビニエンスストア「d mart used」を展示中。こちらは「（家に）必要以上に複数ある使っていない生活用品」を集めて作ったコンビニです。

Two through "d mart", once now for the "shopping of how" and "Life of the way", what is consider how?

It should be noted that the official book is scheduled to be released the end of June of the exhibition "d mart 47". Here it is also worth checking.

"D mart 47"
○ held: 2016/4/28 (Thu) - 6/19 (Sun)
Yes loggia: 11:00 to 20:00 (last admission 19:30) / seven days a week
Yes Fee: Free
Yes location: d47 MUSEUM (Diyon'nana Museum)
○ Address: Shibuya Ward Shibuya 2-21-1 Shibuya Hikarie 8F
〇電話：03-6427-2301
○ curator: Nagaoka Ken Mei
○ Music: DRAWING AND MANUAL (Seiichi Hishikawa, Shinya Kiyokawa)
○主催：D&DEPARTMENT PROJECT
○ Cooperation: Lawson
〇 Official:Http://www.hikarie8.com/d47museum/2016/04/d-mart-47---47--.shtml

Taga well Rie (sunflower Daikanyama)

NPO corporation "Himawari Daikanyama" to be based in Daikanyama. Belong to mom's writer will deliver the Shibuya information.