Along with the temporary closure of Shibuya Parco, "Last Dance_ campaign" Start

• シェア

Based on the "Udagawacho 15 district development plan", "Shibuya Parco (Part 1, Part 3)" temporary closed from August 7, 2016, the business due to the rebuilding. Toward the entire surface holiday, special site from 6 April has started to open "Last Dance_ campaign".

Open Shibuya Parco Part 1, 1973, Part 2 in 1975, Part 3 in 1981, respectively. Opened since, up-and-coming fashion and avant-garde art for more than 40 years, cinema, theater, etc., has played a role as an information epicenter of youth culture. Part 2 will be closed in 2007, is now part 1, has been open for business in two museum system of Part 2, along with the rebuilding, it was officially announced to be closed at one from this summer.
Left) current of Shibuya Parco Part 1, right) of 2019 finished image

Construction period until September 2019, which was ahead of the Tokyo Olympic Games from March 2017. Advance through the construction work, part 1, height about 110 meters in the same area, including part 2, the opening of commercial complex on the ground 20-storey plan. In addition to product sales and restaurants, theater, creator training facility, the facility, including the office, such as fashion and art, it is expected as a trigger for the revival of boasted prosperity "Koen-dori Culture" in the 1980s.

Toward the temporary leave over three years, campaign advertising visual and special MOVIE from 6 April, special site has been published.

Special URL:Http://shibuya.parco.jp/lastdance_/

Visual, creative director Michihiko Yanai, art director, designer and Inoue Tsuguya's, copywriter Watanabe Junpei's is responsible, and "PARCO logo Guide", which appeared people with Shibuya Parco and Yukari "CAST Edition" publishing has begun respectively.Visual part of the "PARCO logo Edition"
The first step is, actress Miki Nakatani and Erii (Chim ↑ Pom) Mr. appeared.

"Last Dance_ campaign" as the final business day to become August 7 days until (Sunday), scheduled to be held, such as a variety of events from time to time.

Inspired from Parco, it should surely many people that woke up in fashion and culture. Looking back the memories of the Shibuya Parco through the same campaign, let's wait looking forward to the reunion after three years.