Shibuya Fashion Week, Walk delegates of large-scale commercial facilities is "bitter Kazi" style!

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The "Shibuya style" concept, until the PR Shibuya of appeal through the "fashion" joint campaign "5th Shibuya Fashion Week" is March 10, 2016 (Thursday) to 21 days (Mon), Shibuya Station It will be held at the center, such as the vicinity of commercial facilities.

Participation in the campaign is "109 MEN'S" "cocoti SHIBUYA" "SHIBUYA 109" "Shibuya Parco" " Shibuya Hikarie " " SHIBUYA MARKCITY " "Seibu Shibuya Branch" "Tokyu Department Store Toyoko" "Tokyu Department Store Main Store" "Shibuya Marui "With 11 large-scale commercial facilities that represent Shibuya in" MODI ", we will remove the barriers between competing commercial facilities on a daily basis and will carry out various events and campaigns related to fashion during the exhibition period. In addition, during the same period, "MBFWT (Mercedes Benz Fashion Week Tokyo)" (March 14-March 19, venue: Shibuya Hikarie , Omotesando Hills etc.) and "Tokyo Girls Collection" (March 19) Venue: Yoyogi National Gymnasium No.1) will also be held, and the whole city of Shibuya is likely to be dyed in fashion.

Yesterday (March 9) before the holding of the Shibuya Fashion Week, an opening reception was held where the participating commercial facilities were gathered together using the large stairs at the entrance to the Tokyu Theater Orb on the 11th floor of Shibuya Hikarie .
At the reception, it appeared familiar fashion director Hoshiba YoshiMasashi's, such as magazines and television, became the "fashion Prime Minister" as the ambassador of the same campaign. In addition, general manager and store manager, such as the delegates of the participating large commercial facilities, appeared in "bitter Kazi" style of their own way, as a new cabinet members of the "Shibuya fashion Cabinet" with a focus on Hoshiba Prime Minister, to the excitement of the campaign It helped.
Mr. mainly Hoshiba, appearance of the delegates of each of the facilities that pose aligned on tiers is, to the very reminiscent of the commemorative photograph of the new ministers announced.

After that, delegates of each large-scale commercial facility, walk the red carpet while escorting a female model. Showing off fashion model just like the decided pause, it was excitement venue.
Left) SHIBUYA109 general manager Konishi YuRyo's right) Models wear brand: BAD STORE
左）109MEN'S 総支配人 中里研二さん　右）モデル着用ブランド：Honey Cinnamon
Left) cocoti SHIBUYA Takeuchi Miyabiro's right) Models wear brand: KAPELMUUR
Left) Shibuya Parco manager Kashiwahon Takashi's right) Models wear brand: Ground Y
Left) Shibuya Hikarie General Manager Uruma Noriaki Right) Model Wear Brand: DRWCYS
Left) SHIBUYA MARKCITY General Manager Toru Shimura right) Model wear Brand: Maker's shirt Kamakura
Left) Shibuya Marui store deputy director Yoshihiro Yamada right) Models wear brand: Limitless Luxury Left) Shibuya Modi director Kazuo Oishi right) Models wear brand: GRAND CONTINENTAL
Left) Seibu Shibuya store manager Tomio Takamura right) Models wear brand: kolor
左）東急百貨店 東横店 落合康成さん　右）モデル着用ブランド：Y's

Left) Tokyu department store head office Isao Takahashi right) Models wear brand: Orla Kiely

Reception the second half, the participation of young creators of the up-and-coming designer Kana Ohashi from "Tokyo New Age" Mr. maker "PITECAN THROPUS (Pithecanthropus)", designer KariSawa Sarika Mr. maker of 2 brands fashion show of "white lilly" implementation. Two quirky work for the next generation of fashion industry has been showing off, it concluded the event.
Pithecanthropus is, humorous making clothes features inspired from everyday.
Top designer Kana Ohashi
white lilly is not washed away without flattery, dignified strongly, brand to perform the clothes making the theme of innocence brilliant girl.
Top designer KariSawa Sarika's

The campaign period is until the 21st (Monday / Holiday). During the period, Tokyu Department Store (Toyoko store, Main store) and Nishi Shibuya store jointly hold "COLOR FUL SPRING FASHION FAIR" as a joint project. If you purchase at least 15,000 yen (tax included) at the target sales areas of Tokyu Department Store (Toyoko Store, Main Store) and Nishi Shibuya Store, a fair will be held in which 200 items such as gift certificates will be won by lottery. In addition, on the second floor of Shibuya Hikarie ShinQs, various plans and campaigns at each facility, such as selling limited sweets under the theme of "SAKURA Pink" at about 30 stores including Patisserie, Sadaharu, Aoki, Paris and Yoloydska Farm, Tokyo. Is expanded.

5th Shibuya Fashion Week
○ Period: 2016 March 10 (Thursday) to 21 days (Mon)
○ Participation:
109MEN'S, cocoti SHIBUYA, SHIBUYA109
Shibuya Parco, Shibuya Hikarie , SHIBUYA MARKCITY
Shibuya Marui, Shibuya Modi, Seibu Shibuya
Tokyu Department Store Toyoko stores, Tokyu department store head office a total of 11 stores
○ Organizer: Shibuya Fashion Week Executive Committee
○ Supported by:
Shibuya-ku, Tokyo Chamber of Commerce and Industry Shibuya branch, general Foundation Shibuya tourism organizations
Shibuya shopping Federation of the central block, Omukai district town council Federation
Hikawa district town council Association, Japan Fashion Week Organization
○ official:Http://www.shibuya-fw.com/