[Report] outgoing !! MORE THAN PROJECT Japan's appeal to overseas

• シェア

<Event Overview>
MORE THAN PROJECT "matching Fes -Japan Brand Expansion"
Yes held: September 25, 2015 (Friday) 15:00 to 18:00
○ Venue: Shibuya Hikarie "8 /" COURT
Yes Organizer: Co. loft work
Yes Cooperation: Ministry of Economy, Trade and Industry
Yes City Partner: Tokyu Corporation
〇 Official:Http://morethanprj.com/

The matching festival for "MORE THAN PROJECT", which supports small and medium-sized enterprises that want to deliver products and services overseas, was held on the 25th in Shibuya Hikarie . Producers and business associates who connect Japanese and overseas businesses have re-examined the appeal of “Made in Japan” and the role of Japanese brands in expanding overseas.

The project, by making all over the tag to the small and medium-sized enterprises and product development and distribution sales aimed at the world professional, intended to help the world calling of a new Japan charm. This year, 13 projects, such as "persimmon soap" and "moss ball" is adopted, subsidy of the Ministry of Economy, Trade and Industry "JAPAN Brand Produce support business" has been issued. In the matching festival, last year's project leader et al., "The barrier and its breakthrough in trade", "Local to Global approach", "MORE THAN project, its role" to expand the talk session entitled, the Japan of goods and services the world It advised and point to send to.

In Session 1, "the barrier and its breakthrough of the trade" to the theme, last year's participants to talk about experiences, served as Chiaki Hayashi representative of the loft work moderator, the Shigekazu Fukunaga summary assistant adviser of the Ministry of Economy, Trade and Industry Creative Industries Division It was.

◎ such as the unprocessed material and expiration date, was challenged on imports of "Temari sushi!"
Food Hikichiumi's creative agency "EAT TOKYO (Eat Tokyo)" has promoted the overseas expansion of Mishima Foods (Osaka) and the freezing Temari sushi. Temari sushi is made with bite size to be eaten in the small mouth of the geisha. And produced from the story and to spread as "Japanese traditional party finger food", but so was further compete on Temari sushi vegan using only vegetable prefer beauty officials and celebrities overseas.

A result, Mr. Hikichi spoke as a "breakthrough did not", is to recognize the height of barriers to trade in food. Food issues and logistics, such as unprocessed material and expiration date, such as the first place rice and meat can not be exported, simple problem that can not be resolved in was a pile. Initially not proceed as expected, but were considered to spread in the United States, where catering, such as a party is a thriving, trade barriers be switched to low Singapore, managed to attain to the export. That said, still from issues such as logistics costs, that led to the conclusion that it is difficult to continued expansion. I looked back and "the fact that no good has been found well to say squarely".

◎ change in direction from the failure of plant quarantine, to local production from imports of moss ball
Moretrees Mizutani Shinkichi's (More Trees), the wood pellet Promotion Council (Niigata) and produce flowers of moss ball. Last year in France, this year trying to broaden the sales channels and to New York. First, the concerns of overseas to ensure that counterfeit goods is not Demawara. It was first to be in the measures promoted, not take a trademark that it "moss ball, design specific to the Park is also easy. So, if you Hakaro to differentiate itself from the naming, put in a square with the name of" masumoss (Masumosu) " moss ball was created, "he said explained.

In particular was a very is "not send not to be a state in which disinfect the roots drop the soil (at the time of export). Arrived at the site, even if doing the water is about 10% became useless as soon as" the include plant quarantine. Although using the air this time, that's shipping service time is too much, looking back would wither all, that are struggling to complexity of transport costs and inspection procedures.

Also go to the big flower market of local France, but so it is possible to easily find the bonsai. If think so, consider the possibility that moss ball also is mimicked immediately, it was to be local production looking for a "distributor (distributor). Airlifted from Japan squares only, is set to make a moss ball in the field that is, reveal a change in direction from the exports and somehow played a distribution. " But there is also a conflict, "This is how it can be said that the Made in Japan, hazy feelings also. On the other hand, if it is evaluated in Paris, leading to evaluation in Japan" and was hopeful to boomerang effect. In challenge even the wall is now of plant protection, has become a barrier in exports to New York. Moss rather a plant is currently, we believe that trying to export as one of the materials, that I'm going to, but there is no precedent going to try.

Fukunaga summary assistant as "there is a barrier of a variety of trade" in each country, "the material or local procurement, while successfully bypass the system, it is preferable to challenge thinking about a variety of ways," I sent the advice and the like.

Going to product development in the country is often difficult. Once you become a do it abroad, also respond flexibly while repeating the "trial and error", it is unlikely choice but to find the key to success from among them.

Also in the subsequent session, Speakers is "in this project, in addition to the expansion of sales channels, once again Japan's value can be re-discovered," "What is important in the business of the local is, more than to its products and services, the person of passion and vision, such as the ability to communicate it ", he told a point of order to send to the world from the experience stories.

Also refrain from the Tokyo Olympics in 2020, foreign visitors the situation of skyrocketing. The overseas tilted to the Japanese culture, not a few foreigners to know more than the Japanese Japan. Through these projects, "Japanese is why some of whether ish Japanese" to re-recognize, such as the Japanese charm, would not the important is that we tell the world.

The 13 exhibitors' exhibitions and project briefing sessions are scheduled to be held in Shibuya Hikarie 12 to 18 January next year.

Shigeno Makoto

After joining the newspaper as a social part reporter, through an event planner, content director, the restaurant management, it is now a freelance writer. Activities on-site coverage, such as interviews and event reports to the main.