Toward the opening of Shibuya Hikarie
PR activity is starting!

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“ Shibuya Hikarie ” is under construction steadily in preparation for opening in spring 2012. At the end of March, the steel frame was assembled to the 34th floor on the top floor, and the height reached about 182.5 m. If you look at the sky in the direction of Shibuya from Aoyama-dori on Miyamasukazaka and Aoyama Gakuin University, you can see one head more than the surrounding buildings. The height of Hikarie rising from "The bottom of Shibuya", which is called mortar topography, will be realized again from Aoyama-dori.

Once flourished as a temple Miyamasuzaka is Oyama Road, in the Edo era says that worship is beautiful Mount Fuji from Sakagami, but it is likely to be heading to Shibuya while watching the Hikarie from Aoyama in the future.

Also, from yesterday at Shibuya Station, under the copy “Shibuya, Culture Terminal. The next Shibuya will move up.” The advertising curtain, escalator, pillar winding, and further Toyoko hanging from the FUKU-TOSHIN LINE Shibuya station ground line blowout Advertising posters are displayed simultaneously on the wall of the overpass connecting Hikarie from the line. It has been less than a year until the grand opening, and finally it is starting to focus on Hikarie's PR.

By the way, the art direction of the advertising poster is "see and touch, It 's wool" stalwart of the familiar design world in, Nakajima Sachibun's. Especially in the Matagamichi Bridge you can enjoy the view of the number pattern with the motif of Hikarie.

Future, Hikarie is such as wall construction work is done, you'll move to gradually interior construction. And musical theater "Tokyu Theatre Orb" and become a place for artists of representation so ... gradually becomes even whole picture of the content, such as "Creative Lab" clear.

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.