2008.12.01

Border of art and advertising

Art work who show the shine in the white cube also solve the magic in the moment that came out to one step outdoors, at once attractive and there is a thing to decline. Such as here recently, Yokohama Triennale and Koganecho Bazaar, but open-air art festival is being carried out in various places, what is required of public art is, you might say that a force that does not lose the information full of town.

Look and assertive look, in the flood to the city media (Villa-flyers, billboards and street vision, etc.), art works that called into question the true value. For artists who grew up in a greenhouse that white cube, the city also said that the enemies of many large nature, it can be said that the stage exactly what competence is tried.
　　　　　　　　　　　　　（サルガド風に撮影してみました→イメージはThis direction)

The other day, "Tour around the Taro Okamoto public artThe coverage of "was carried out, but in the city, was forced to once again recognize the energy and greatness of Okamoto work that does not lose its presence.

Why spirited bord When I watched the Okamoto work?
Such as those bathed in warm sunlight, I feel such a comfort.

Of course, there are also many works that were placed in the concept that to assimilate with nature and the city, or Art of the, or advertising material of the, or whether a mere graffiti, the works used without the such recognizable, but downright lonely.
Speaking of public art, last week of the night, a quick pace walk Shibuya Station, when approaching the center of the scramble crossing, there was a picture that came into the suddenly eyes. Outdoor sign it, which has been installed on the Nishimura fruit parlor of the building. Beige and abandon, such as the children of graffiti lively drawn on canvas, line with a pleasant rhythm, did not leave for some reason from my mind. Anxious, there would be hell what do? Or Art of the, or I wonder if advertising?
By the way, if you have installed the outdoor advertising around Shibuya Station 2 weeks, will probably 700-8000000 yen, including production costs. If that's the ad, it can be said that a great deal luxurious use.
Although the naked eye could not be confirmed, it was to expand taken with digital cameras, the author turned out to be Katsuhiko Hibino. As expected Hibino-san, and nodded. However, ... the more and more the mystery deepens, I wonder if that work has a what kind of message? Or is just the ad is simply filling in the Art remnant that did not enter..., The truth is not clear.

Tonight, When I look at the top of the Nishimura fruit parlor on the way back of the work, was already advertising behalf pickpocket to Mr. Children. Art and advertising of the border although very vague, "Oh, What!" And if there is a moment when I felt in the city, it might be Art.