Following "Virtual Shibuya", "Virtual Harajuku" will open. Next-generation star excavation audition, etc.

"Virtual Harajuku" will open on May 25th (Tuesday) as the second official distribution platform in Shibuya Ward following "Virtual Shibuya".

"Virtual Shibuya," the first local government-approved distribution platform in Japan, opened last year during the first state of emergency. The platform operated by KDDI, Shibuya Mirai Design, and the Shibuya 5G Entertainment Project, which is organized mainly by the Shibuya City Tourism Association, utilizes a virtual space that faithfully reproduces the city of Shibuya at home. A unique attempt to participate in various events in Shibuya online while staying. A total of more than 500,000 people have participated in the event over the past year, suggesting the possibility of a new entertainment experience in the Corona Storm.

▲ "Virtual Shibuya" opened in May last year

▲ "Virtual Harajuku" to open on May 25th

The range of "Virtual Harajuku" that reproduces the town of Harajuku is the "Jingumae intersection" area where large commercial facilities such as Laforet Harajuku and Tokyu Plaza Omotesando Harajuku face each other. Although it is the same Shibuya Ward, Harajuku, which has a unique fashion culture different from Shibuya, attracts attention not only from Japan but also from all over the world. In the future, with the theme of "CREATING NEW POP CULTURE", the space will send out "Harajuku" -like contents such as live performances, art exhibitions, and talk events with Harajuku originators who have created their own culture. Furthermore, in collaboration with the virtual event venue and the real town of Harajuku, it will provide a digital twin (mirror world) experience that expresses the same content.

It was also announced that Kyary Pamyu Pamyu, a pop icon who will lead the Harajuku culture, will be appointed as a special supporter as a booster for the platform. By the way, the official supporter of "Virtual Shibuya" is the talent, Chinatsu Wakatsuki, and the difference in personality between Kyary and Wakatsuki accurately expresses "Harajuku-ness" and "Shibuya-ness". I feel like.

To commemorate the opening, the opening event "Virtual Harajuku au 5G POP DAY OUT 2021" will be held from May 25th to May 31st at "Virtual Harajuku". The main project is the next-generation HARAJUKU STAR excavation audition "New Pop Star from Harajuku Contest". Since it is provided by mixi, we are soliciting submissions of videos singing favorite songs in the two categories of "general" and "under 20 years old" using the karaoke video app "KARASTA". After judging the singing and performance, the first attempt to have them aim for the final stage to be held at "Virtual Harajuku" on May 31st.

In the final, ☆ Taku Takahashi (m-flo, block.fm, OTAQUEST), Yusuke Nakagawa (President of Asobisystem), RIRI (block.fm) and others served as judges, and the participants were singing performances from Karaster. Will be delivered live, and one winner will be decided from among them. The winner will be provided with an original song written by ☆ Taku Takahashi, and it is also promised that the Asobisystem and Caraster management to which Kyary Pamyu Pamyu belongs will support the music activities. Those who want to take a new step toward their dreams need to post a karaoke video with a hashtag (general section #NewPopStarContest / 20 years old or younger section # NewPopStarContestU20) from the Calaster app. The deadline for posting is May 17th.

In addition, during the exhibition period, various projects will be held in Virtual Harajuku, such as holding a talk event and opening a limited-time EC shop of the popular sneaker specialty store "atmos".

Virtual Harajuku au 5G POP DAY OUT 2021
〇 Held: May 25-31, 2021
〇Venue: Shibuya Ward official distribution platform "Virtual Harajuku"
〇Co-sponsored by: KDDI CORPORATION, Shibuya Mirai Design, Shibuya City Tourism Association
〇Special cooperation: Laforet Harajuku, atmos, Asobisystem Co., Ltd., mixi Co., Ltd.
〇公式:https://vcity.au5g.jp/harajuku