The priming agent of the new PARCO is “food”, from chaos to inbound

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The new Shibuya Parco will finally open on November 22. This is the first time in 3 years and 3 months since the temporary suspension in August 2016. Speaking of the redevelopment of Shibuya for the past few years, there has always been a buzz around the station, but the new government building in Shibuya Ward opened early this year, and `` LINE CUBE SHIBUYA (Shibuya Public Hall) '' opened in October. Furthermore, the grand opening of the new PARCO will continue, and it will return to the park street.

Among the new PARCOs, you ca n’t miss the “CHAOS KITCHEN” on the 1st basement and “RESTAURANT SEVEN” on the 7th floor. Up until now, Shibuya PARCO had a strong image of a commercial facility with a focus on “fashion” and “culture”, but Shinsei PARCO regards “food” as an important theme. Therefore, this time, I will refrain from opening the business, and I would like to introduce the new Parco “Food & Drink Floor”.

｜ Underground eating and drinking district full of “confusion” and “individuality”, from standing drinking to insect eating

The “Chaos Kitchen” on the first basement floor can be said to be a restaurant floor that stands out from the “fashionable” restaurant floor seen in general commercial facilities and the “pseudo Yokocho” where Showa Retro drifts. There are shops full of “complexity” and “individuality” like Shinjuku's Golden Gai, Shinbashi's New Shimbashi Building, and Nakano's Broadway.

The architect, Sosuke Fujimoto, is in charge of environmental design for the underground shopping street. Mirror surface materials are used for the ceiling and floor, and lighting and facades leaking from each store are reflected to create an Asian-like downtown atmosphere.
At the back of the aisle, one of the highlights is the playful decoration, such as the “C” logo that was used in the old Parco, with the chaos “C” in mind.

I will introduce each store of individuality group immediately.

The most surprising thing is the “Rice and Circus”. The main store in Takadanobaba mainly provides gibier (wild birds and beasts) and insects. The facade of the entrance takes over the atmosphere of the “back alley circus hut” at the Takadanobaba main store, and is the image of a mysterious back alley restaurant.
▲右上＝6種の昆虫食べ比べセット 右下＝タガメがのった「虫パフェ」 左上＝カウンターにはハブ酒やサソリ酒などが並ぶ。 右下＝オオグソクムシ

Main menu includes rice, circus beef assortment of 3, 5 and 7 kinds, 6 kinds of insect eating comparison set, beef pot (deer / crab / bear / ana bear), BUG burger (ant), insect parfait, giant sword noodle Such.

Speaking of “mystery”, a mixed bar “Campy! Bar” with LGBT and other sexuality is coming from Shinjuku 2-chome. You can enjoy a conversation while drinking alcohol with the waitresses who are active in 2-chome. Open from 19:00 to 5:00 the next morning. In the daytime, it operates as a pure coffee “Hama no ya parlor” and is developed as a double-cropping day and night.

▲ “MENSHO” San Francisco store is a popular store featured in the San Francisco version of the Michelin Guide.

For full-fledged eating and drinking, the new business style of Daikanyama “Ata” introduced in Michelin Guide Bib Guruman, “Ata's” with the theme of Shibuya bistro, Spanish Italian “CARNICERIA”, one-hand style Ramen restaurant “Jikasei MENSHO”, a Korean bistro cafe “nyam2” produced by “Korean home cooking wife wife”, and a popular hamburger restaurant “Fukumiya” from Fukuoka ) ”, Revolving sushi“ Sushiya Shibuya ”, a 70-year-old restaurant“ Sushi-Tsune ”, Osaka-style Kushi-katsu specialty store“ Kushi-Katsu Arata ”, and cafe“ ON THE CORNER ”relocated from Mitake Park (On the corner) ".

▲ Ebisu's popular standing bar opens in PARCO in a new business format.

In addition, there is a full range of standing-up businesses such as Gotanda's popular udon shop “Udon Oniyama” and “KIKU”, which is easy for women from Ebisu's standing tempura “Kikuya”.
▲ “Standing beer boy” symbolized by the table in the beer bottle case▲ The “Quatro Lab” bar operated by Shibuya Club Quattro

In addition to KUBOTA SAKE BAR, where you can enjoy sake and pairing food, craft beer tavern “standing drink beer boy”, British style pub “HUB + 82”, etc. There is a line-up of restaurants where you can enjoy drinks easily, such as the “QUATTRO LABO” music bar and the “Smartz Beer Dining” beer restaurant.

Another characteristic of the Chaos underground shopping center is that it deliberately mixes stores other than restaurants.

▲ “Union Record” creates a facade with a record jacket.▲ “Gallery X” operated by PARCO. The opening will be an installation of “AKIRA ART OF WALL” in conjunction with “PARCO MUSEUM TOKYO” on the 4th floor.

The Udagawacho area was once called “Udagawa Record Village”, but the analog record shop “Union Record” that follows the image, gallery space “GALLERY X” operated by PARCO, and a condom specialized in Harajuku The store “Kondomania”, the Fuji Rock official shop “GAN-BAN / Iwaban”, “HIP SHOP” selling underpants, etc., and the massage shop “QOHS” are open between restaurants.
▲ Harajuku / condom specialty store “Kondomania”. Vending machines are also installed outside the store.

In a sense, a small town close to a real downtown area is formed where food, music, culture, health, eroticism, etc. mix.

The new underground floor proposed by PARCO may not be accepted by everyone, but it is very interesting as an unprecedented challenging attempt.

｜ “Restaurant Seven” aimed at inbound, such as “Sushi” and “Tempura”

7F "RESTAURANT SEVEN" is a restaurant floor lined with 7 restaurants. From “Sushi”, “Ramen”, “Tempura” to “Vegan”, there are stores that are aware of inbound demand.

There was a PARCO logo “C” in the underground mall, but the Restaurant “R” logo was installed on the same floor of the restaurant floor. It makes good use of the old Parco logo light for environmental design.

Kanazawa Maimon Sushi, a popular sushi restaurant that is popular among high-end sushi restaurants, appears in Shibuya. Not only the fresh seafood from the Sea of Japan, but also the gorgeous interiors based on red, gold, etc. are eye-catching.
▲ KINTAN is a luxury yakiniku restaurant. It can be used according to the scene from private rooms to counters and table seats.

KINTAN's Shibuya store, which operates high-end yakiniku restaurants in Ebisu and Daikanyama, offers the finest meats that are stocked by connoisseurs such as 30-day beef tongue, Japanese beef yukke and beef sushi. Following “Sushi” and “Yakiniku”, “Tempura” was opened in Hakata Tempura Takao, a specialty tempura shop originated in Fukuoka. The Shibuya Parco store has a large selection of sake, sour, highballs, and you can enjoy sake with a tempura pinch.

▲ Chuka Soba Tanaka Soba▲ Matsuo Genghis Khan

In addition, Adachi Hakata Nagahama Ramen “Tanaka Shoten” founded by the founder of the sister brand “Chuka Soba Tanaka Soba”, Hokkaido Genghis Khan specialty store “Matsuo Genghis Khan”, and “goo ITALIANO” that runs Italian in Dogenzaka "A vegan restaurant" FALAFEL BROTHERS "and a total of 7 stores. You can enjoy various soul foods on this floor.

In the future, the number of foreign tourists coming to Shibuya will continue to increase in preparation for the Olympics to be held the following year, but if you come here you can enjoy high-quality Japanese food with confidence.

▲ Paris Saint-Germain official cafe (1F). There is also an official store on the 3rd floor.▲ Starbucks coffee (5F). The walls of Shibuya are painted around the Shibuya Scramble Intersection.

地下1階、7階のほか、1Fに日本酒スタンド「HUMANMADE（ヒューマンメイド）」、サッカークラブ「パリサンジェルマン」のオフィシャルカフェ「PRIS SAINT-GERMAN CAFE（パリサンジェルマンカフェ）」、フレンチカフェ「Café Marly（カフェマルリー）」、2階にカフェギャラリー「OIL by 美術手帖」、3階にカフェ「Saturdays New York City（サタデーズニューヨークシティ）」、4階にタイ料理店「chompoo（チョンプー）」、5階に「STARBUCS COFFEE（スターバックスコーヒー）」、6階にコラボレーションカフェ「TOKYO PARADE goods & cafe」、eスポ―ツカフェ「GG Shibuya mobile esports cafe&bar（ジージーシブヤモバイルイ―スポーツカフェ&バー）」など。各階にカフェや飲食スペースを設け、来店客が居心地の良い空間に仕上げている。

「食」が新生パルコの起爆剤になるのか？ 「カオス地下街」のようなチャレンジは、吉と出るか凶と出るかは定かではないが、「従来の商業施設の飲食フロアにはない、全く新しいものをつくりたい！」という心意気は十分に理解できる。常に新しいカルチャーを発信し、時代をけん引してきたパルコらしさにあふれた試みとも言えるだろう。いよいよ22日にグランドオープンするパルコの今後の動向から目が離せない。

Editorial department · Fuji Itakashi

Shibuya registrar. In addition to Shibuya of Culture information, seasonal news and topics, it will spell write that feel every day.