【Shibuya Radio】 Dispatch Kenzen culture with "hotel koe tokyo", "entrance free" music event celebrating 1st anniversary of business opening!

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Radio program "Shibuya Culture Project" delivered every other Wednesday from 15:30 to 16 o'clock in the community FM station "Radio in Shibuya". The Shibuya economic newspaper / Western editor-in-chief serves as a partnerity, and we are talking with a lovely guest with hot themes every time.

▲ (left) Nishiki editor-in (center · right) stripe international koe division · Naomi Shinohama, Masato Kato

The guests of the broadcast on January 30 (Wednesday) broadcast, "Creating Director, Striped Interior" which manages "hotel koe tokyo (Hotel KO Tokyo)" celebrating the first anniversary of the opening of business, Naomi Shinohama, Masato Kato who is in charge of music events We met two of us.

▲ Koen-dori Appearance of hotel koe tokyo shot from the intersection.

On 9th February last year, a new commercial facility "hotel koe tokyo" opened on the site of Park Observatory · Parco · Part 2. On the first floor facing Koen line intersection are "Bakery restaurant" and "Event space" on the first floor, "Shop for apparel and lifestyle goods" on the second floor and "Hotel (10 rooms)" on the third floor.

Speaking of stripe international, it is a major apparel with several thousand stores nationwide, mainly brands such as earth music & ecology and e-hyphen. Why was it supposed to be engaged in "hotel business"?

Regarding the background of opening the company's first hotel shop, Shinonaga said, "Originally I was planning to make a flagship store of koe brand, but I was thinking that even if I make ordinary shops, it would not be interesting. When I thought about what it is not in the world until now, I arrived at a hotel related to lifestyle, "reveals the reason. "Since we have not had experience of the hotel until now, we gathered for two nights and three nights in a week to make arrangements," and looks back on the concerns and hardships until the launch.

▲ hotel koe tokyo Spacious "XL (extra large) room" of 100 square meters on 3rd floor. You can feel the feeling as if you stayed in a Japanese house with "get away" in the room.

Currently, inbound mainly focuses on 80 to 90% of hotel guests, followed by Japanese people and many Americans stay. The high occupancy rate of foreign tourists is said to be conspicuous for architectural fans as well as reviews from the internet and guests such as the trip advisor. "SUPPOSE DESIGN OFFICE architects Makoto Tanijiri and Ms. Ai Yoshida who worked on interior design are abroad and have a lot of work overseas, so their fans are coming to visit," Shinohara said.

Also, one of the attracting customer's content is the "music event" which is held every Friday and Saturday night from opening. Masato Kato who handles the event said, "Since I think that Shibuya is a place to deliver culture basically, I crossover the past, present and future three axes (from Shibuya who has cultivated music and fashion culture from long ago) I'd like to create a new culture. " All the events are held free (free), and "I want to feel comfortable for people who are not used to clubs and others who want to know the music from now" and encounter with good quality music Position the same place as.

What kind of response do you feel through the efforts of the past year to create a new bustle with "hall of Shibuya × music"?

"I think that the response of the site and the behavior of customers have been ripening as the number of events is increased, Customers who participated for the first time also feel a sense of unity in the field by imitating the atmosphere I am born "(Mr. Kato) and it seems that the enviroment enjoying music unique to koe is coming up.

▲ Bakery cafe & restaurant on the first floor "koé lobby". At the time of holding a music event, there are not a few people who can relax by sipping on the big stairs with alcohol.

The hurdle is high in the club, but it is easy to enter if it is a cafe-style shop. In addition, if "admission free" is obtained, it is not a pub at the end of the work but a place to spend time with a colleague or friends with a beer at the same store at all. It is said that gradually increasing the number of repeaters with familiar faces, and weekend music events are beginning to be recognized.

"Shibuya public hall" and "parco" rebuilt, "Koen-dori", which was once the center of youth culture once lost a lot of energy, but the new Shibuya Ward Government Building opened on 15th January and in Shibuya this autumn The auditorium and Parco are planning to reopen. "Last year we opened, Park Avenue was in the darkest time, but I think that PARCO and others will open in autumn and the flow of people will change, so if we can lump together together" (Mr. Shinonaga) and expectation for the revival of the busy street of Koen line. (From Shibuya Radio "Shibuya Culture Project" Broadcast Contents)

During the three days from February 8 (Friday) to February 10 (Sun), at hotel koe tokyo, a music event titled "hotel koe tokyo 1st anniversary special night vol. 1" will be held. Appearances include MURO, Tomoyuki Tanaka (FPM), tofubeats, 80 KIDZ who have excited the weekend's evening, and luxurious DJ teams and artists such as Konoyu Konishi, Tatsuo Suguna, Shinichi Osawa (Mondo Grosso). Furthermore, on February 15 (Friday) to February 16 (Saturday), which will be the closing of the event, we will perform RAIZIN × hotel koe tokyo special night titled "hotel koe tokyo 1st Anniversary EVENT vol.2". Guests will have rain parade, Awesome City Club, okadada, Sato Saki etc.

Admission is free for both. Why do not you go out on this occasion.

hotel koe tokyo 1st Anniversary special night vol.1
【DAY 1】
Date and time: February 8 (Friday) 19: 00-23: 00
Contents: DJ / LIVE
Cast: tofubeats / SARASA / DJ SHOTA / KAME (Opus Inn) / sankara

【DAY 2】
〇 Date: 9th February (Sat) 19: 00-23: 00
Contents: DJ / LIVE
〇 Cast: MURO (King Of Diggin ') / CLUB SNOOZER (Tanaka Soichiro / Hisashi the KID) / AFRA / YUKA MIZUHARA / Nakamura "MR.MONDO" Takumi (THE NEATBEATS)

【DAY 3】
〇 Date: 10th February (Sunday) 19: 00-23: 00
Contents: DJ / LIVE
〇 Cast: Konoyuki Konishi / Tatsuo Suguna / Shinichi Osawa (Mondo Grosso) / NUDE (DJ EMMA / DJ SHIMOYAMA) / Tomoyuki Tanaka (FPM) / 80KIDZ / Opus Inn

hotel koe tokyo 1st Anniversary special night vol.2
hotel koe tokyo × RAIZIN
〇 Date and time: February 15 (Fri), Sunday 16 (Sat) 19: 00-23: 00
Contents: LIVE · DJ
Yes Cast:
February 15 (Fri) rain parade / okadada / Sato Saki / Yusuke Fujii / Yuuzirou Nakamoto Saturday, February 16 Awesome City Club / YonYon / Getting Better (Katahiri Katahira / TAISHI IWAMI) / FREE THROW / TIPS (SHiN / Saito Yu / YUU UMEMOTO) / Ishige Teru (Yap !!! / lovefilm / the telephones)

For more information please listen to the radio below.

The broadcast of the next radio program "Shibuya Cultural Project" will be from 2/13 (Wednesday) at 15:30. The frequency is 87.6 Mhz. Broadcasting can be heard from anywhere in the country by radio, smartphone appli. Do not miss it.

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