【Report】 Red carpet at Shibuya · Culture Village Street! Dream Ami also appeared as a special guest

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Shibuya Fashion Week
Street fashion show "SHIBUYA RUNWAY"
〇 Date and time: Sunday, October 21, 2018 (Sunday) 13: 30 ~ 14: 10
Yes Venue: cultural village street traffic area (near the Shibuya Dogenzaka)
Yes Organizer: Shibuya Fashion Week Executive Committee
〇 Cast: Dream Ami (Ambassador), Mr. Yoshimasa Senior (Navigator)
〇 Official:Http://www.shibuya-fw.com/

As a main event of Shibuya Fashion Week (the exhibition period: 11th to 21st October 2018), the street fashion show "SHIBUYA RUNWAY" was held on Sunday, October 21st, regulating traffic around Shibuya station. Shibuya's shop clerks and others strangled themselves on the red carpet laid in "Shibuya Culture Village Street" on the same day, which was blessed with a rainy pattern on the previous day and was blessed with a clear blue sky spread autumn, appealing the new fashion this season .

The event centered on "fashion" is cocoti SHIBUYA, SHIBUYA 109, SHIBUYA CAST , Shibuya Hikarie , Shibuya Hikarie ShinQs, SHIBUYA MARKCITY , Shibuya Marui, Shibuya Mody, Seibu Shibuya Store, Tokyu Department Store Toyoko Store, Tokyu Department Store Main Store, MAGNET A joint campaign developed by the 12 large-scale commercial facilities of by SHIBUYA 109 and the local shopping district in cooperation. Since its launch in spring 2014, it has been held twice a year in spring (March) and autumn (October), and it has reached its 10th time. Create barriers and revitalization of the “city of Shibuya” where redevelopment is progressing, and further, for 2020, in order to promote the presence as a “tourism city” that can not be defeated by Ginza, Shinjuku, Akihabara, etc. To pursue high synergy effects in the form of “joint campaigns”.

The primary feature of Shibuya runway is that it is developing a show, considering the streets of Shibuya and outdoors as runways. In the past, it is making use of the strengths of events unique to town such as laying red carpet in "Kami Wang Hachimangu Shrine's approach", " SHIBUYA CAST 's Plaza" etc.

In this event, we tried to regulate traffic on the road and lay red carpet on "Culture Village Street". The bright red stage that stretches straight for over a hundred meters extends the spectacle of the masterpiece with the background of the city of Shibuya backdrop.

At the fashion show of the day, a show of "Yonaku Wataru (CHONO)," Yori Uekida, Yoshinori Yoneda (FURUGI-NI-LACE) ", an up and coming young designer who won the" Tokyo Newcomer Designer Fashion Grand Prize " , Two part of the show which each shop clerk of each brand participates himself as part 2 was developed.
Designer: Naka-en Wataru / Brand: CHONO (Chono) We propose new value through manufacturing based mainly on JAPAN MADE using original fabric.　 Designer: Saori Ueki, Toshinori Yoneda / Brand: FURUGI-NI-LACE As a concept, the concept of Ready-made is a one-piece thing, and has developed collections based on old clothes and race.　 Designer: Saori Ueki, Yoshinori Yoneda / Brand: FURUGI-NI-LACE
While a lot of spectators were paying attention, 32 shop clerks dressed as models (18 brands) appealed while walking with a smile while somewhat nervous.
SHIBUYA 109 EGOIST SHIBUYA 109 Adidas 渋谷マークシティ Maker's shirt 鎌倉MEN'S Shibuya Marui Smantha Vega Shibuya Marui Shibumaru 8
When Dream Ami guests appear at the end of the show, the air in the hall gets even more heated up. She pierced herself in a blue and pink dress and showed a light walk.
Dream Ami
"I have been very nervous because I have not experienced a runway so much, as I came to Tokyo from Osaka, my admiration for Shibuya was terrible at my teens" (Ami) and I took an image of Shibuya. Regarding the point of the fashion this time, Ami said, "I thought that costumes capable of expressing energy and position images would be nice and incorporating a little retro feeling, showed me a smiley smile." It was.
Dream Ami's live appearance
Furthermore, after the runway, Dream Ami 's live performances took place at the special stage of Culture Village Street, and many audiences were fascinated by Ami' s singing voice.
Shibuya Fashion Week is established as an annual event to color autumn. Recently, "Fashion = Harajuku" has a strong image, but Shibuya's specialty "town event" was finished in a live entertainment that can be enjoyed by people crossing generations. The next event will be held in the spring of 2019, but next time the expectations will expand as to where the show will be held in the city.