The annual Shibuya Fashion Week held Dream Ami also appeared on the runway!

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A joint campaign that creates bustle in Shibuya city through fashion as a plan coordinated with "Japan Fashion Week TOKYO (October 16 - October 22, 2018)", the largest fashion event in Japan " The 10th Shibuya Fashion Week "will be held at large commercial facilities around Shibuya station from October 11 (Thu) to 21 (Sun) in 2018.

While “Fashion Week Tokyo” is an event for buyers and media, “Shibuya Fashion Week” is cocoti SHIBUYA, SHIBUYA 109, SHIBUYA CAST , Shibuya Hikarie , Shibuya Hikarie ShinQs, SHIBUYA MARKCITY , Shibuya Marui, Shibuya Mody, A joint campaign developed jointly by the Seibu Shibuya Store, Tokyu Department Store Toyoko Store, Tokyu Department Store Main Store, and 12 large-scale commercial facilities of MAGNET by SHIBUYA 109 and a local shopping street. The event, which will be held twice a year in spring and autumn under the theme of "MADE IN JAPAN", will reach its 10th this fall. From Shibuya, which continues to transmit fashion representing Japan, each commercial facility has its own unique characteristics during the exhibition period, such as "buy fashion (store)", "watch fashion (show)" and "enjoying fashion (next town · SNS)" Develop promotions and various events.
The main event is a street fashion show "SHIBUYA RUNWAY (Shibuya Runway)" which carries out traffic regulation on Shibuya and Culture Village on October 21 (Sun). The first part holds a fashion show by "Up-and-coming young designer" CHONO, "Saori Ueki / Year of the Year (FURUGI-NI-LACE)" which was awarded the "Tokyo Newcomer Designer Fashion Grand Prize". Many young designers who participated in the past have been active in domestic and overseas, and recognition as "Shibuya runway = a gateway for young designers" is also becoming established. In the second part, "shop clerk" working at a shop in each large commercial facility participating in the campaign himself walks down the red carpet as a model and presents the current fashion (real close) of Shibuya. The amateur's tension and first-personality excite the show, attracting high attention every time.

Mr. Yoshiaki Seniora as a navigator of runway, and Dream Ami as ambassador. "The beginning of my fashion was Shibuya, since I was in the second grade of junior high school, I shop at SHIBUYA 109 and took a photo shake, and the impression that Shibuya is a fashionable place was a city I admired" And Ami. In addition, he wrote a message to participate in the runway "I want to show myself fashion." After the fashion show, Ami's live (from 15:30) is scheduled.

In addition to discovering young designers, in runway management, "READY TO FASHION" to do jobs in the fashion industry, "Japanese artist union" to improve and develop hairmaking artists' skills, "Japan Photographic Art Specialty" to train professional photographers School "in cooperation with many student interns, and also plays a role as a place to cultivate young talent who will be responsible for the future fashion industry through operational practice and PR work etc.

At the same time, the "Shibuya Music Festival" is held at the same time around the station on Saturday 20th (Sat) and 21st (Sun), and the entire "Shibuya city" is enveloped in "Fashion" and "Music".

"The 10th Shibuya Fashion Week"
○ Period: Thursday, October 11, 2018 to 21 (Sunday)
Yes Location: Shibuya Station area each commercial facility
Yes participating stores:
cocoti SHIBUYA, SHIBUYA 109, SHIBUYA CAST , Shibuya Hikarie , Shibuya Hikarie ShinQs, SHIBUYA MARKCITY , Shibuya Marui, Shibuya Mody, Seibu Shibuya Store, Tokyu Department Store Toyoko Store, Tokyu Department Store Main Store, MAGNET by SHIBUYA109 / 12 stores in total
〇 Official:Http://www.shibuya-fw.com/
Yes Organizer: Shibuya Fashion Week Executive Committee
○ Sponsorship: Shibuya Ward, Tokyo Chamber of Commerce and Industry Association Shibuya branch, Shibuya Ward Tourism Association, Shibuya Ward Commerce Association Central Block, Oriku District Town Association Federation, Hikawa District Association Federation, Japan Fashion · Week promotion organization, Japan Fashion Association, Japan Apparel · Fashion Industry Association, Japan Men's Fashion Association

Street fashion show "SHIBUYA RUNWAY"
○ Holding: Sunday, October 21, 2018 (Sunday) 13: 30 ~ 14: 10 ※ We plan a show for about 40 minutes.
○ Venue: Shibuya Cultural Village street (within traffic control area)
○ Ambassador: Dream Ami
Yes Contents:
Part 1 "SHIBUYA FIRST STEP"
Tokyo Newcomer Designer Fashion Grand Prize Young Designer (2 people) Runway Show

Part 2 "Shibuya style"
Each large-scale commercial facilities of the shop clerk et al show off realistic close of Shibuya unique.