- Or Sheamo but is just one year beginning, this year was how?

For Sheamo, I think it was a very smooth one year. It was featured in more than imagination in the media, was blessed with a wide range of users. The idea of ​​"sharing" is, but I felt the thing that matches the original to the trend of the times, the last year the flow was a significant year. Environmental awareness in accordance with the holding of the Toyako Summit has been much enhanced. The concept of Sheamo is, 10 years, you were five years ago, "not Sekoku?" I think that a negative such as "stingy smell not?" Impression was strong service. But now, it has it has been caught in the wind that friendly to the environment as well as households to share. From the growing budget-minded, the fact that the "do not buy unnecessary things," "everyone rationally use" is, as that certain "cool", "Next Generation-ish", has been accepted positively. In particular, the awareness of the young people of the Eco is high, was the discovery of this year.

- But I think that is often used in such as child care related products, What is the use in other cases?

You will Welcome If you have tried a lot of diet products. Diet supplies are, then you will not be used and do not fit in their own, on the other hand, should also try various ways the new ones. So, at first try in Sheamo, we can either taken off if you like, if you do not fit also have been utilized in the form of I'll turn to the next person. After that, Toka dress for the barbecue set Toka party, Toka costume used in the banquet, Toka act for bingo games, are also often used ones finished using as far as that day. Conventionally such, bought in cheap mass merchandisers, or discarded After use, I thing I is quite often can be in the manure of the closet. Those things is to better to share with everyone is rational, because it is friendly to the environment in the household.

- What is the Tanaka-san (co-Chief Executive Officer) and launched a company opportunity.

Tanaka and was the same team in-house, which was in prior to entrepreneurs. I is home, Tanaka was sitting on my back-to-back of the desk. I'm in the car in charge, he is a mobile phone charge. Contact at work was not at all, but had to go to drink well because age was together. In such a flow, I was heard to say that happens there is a interesting idea from Tanaka, was the first prototype of the service "times magnification using" of Enigumo. But at the same time you I was also just have another idea, I feel the idea that "no matter where the residence, income is the value is obtained be there" to "times magnification using", with the aim of their own I thought it very close to the direction you are. There was also a lot concern, but it was a feeling that "Let's do from interesting absolute" aside. It is at the end of the year of 2002, the new year began discussions with Mochiyo' to make a proposal with two people. The first is for the "times magnification using" the service themselves if Dekiagare had thought that may not be made. Even if we in the not out profit, was just feeling that good if there are people that will provide this service. But, eventually, leads to the conclusion that is not Dekiagara thing as thought is left to someone else, we have a judgment that you make in our collecting money. Is the time of the 29-year-old had made the company. Not Toka Toka ready determination of entrepreneurship when, it was a very natural flow.

- When going to establish a new business style, I did not have a hard time?

It's also the first time entrepreneurs, It's the first time also make the Internet site in earnest, because it was the first time all, trouble was also unsuccessful. Times magnification using is, through such twists and turns, with two New Year's Eve from the beginning of the idea, it was finally published service. However, initially I did not have any reaction. At that time, we have to had already left the company, yet the capital collected from a friend was using almost. At that time indeed, "be ended up doing" something like the air was flowing (laughs). However, the possibility was convinced that absolutely there. So, time-consuming, but it was positioned anyway big nurture it, and. However, only are growing a single times magnification using because the company is not satisfied, we made two advertising services. It is quickly falling sales, so we raised the times magnification using while earning Hizeni. The times magnification using grew up finally, came out believe that the next market type of service is, I it was a Sheamo.

- I will try whether the idea was triggered What was the birth of Sheamo?

Is a small story, but the plastic umbrella that sell at a certain time convenience store, I found a are thrown away in the town in almost new condition. At that time, I the umbrella was really wanted because it was raining. But, because it is the umbrella of someone not in my undoubtedly, will become a thief When you go taking it. I to want umbrella, the person who placed the umbrella also went left with the intention of discarding surely, it is better that was used to someone When you was about to become the trash even for umbrella. So, rather than the possession of someone that umbrella, I thought that I once was in everyone's common property. With people that you want to use when you want to use, finished If you also mechanisms that go with people who want to use the following: I thought it was reasonable. If at the same point of view try overlooking the inside of the house, but it is the way to not have to use, there was a waste thing is a lot to throw away. It space is also a waste, a waste also discard ready for use, or not to use absolute say. That kind of thing, rather than keep let buried in the house, if there is a market share open with everyone, is effectively utilized for a lot of people, also I think that it is happy to be things for people to borrow even for me year. Positioning this idea on the concept of "sharing", it has created a "Sheamo".

- Was it requires considerable energy to commercialization?

Sheamo is not immediately profitable services. I had thought that it is investment. Therefore, when Attempting to Launch speedily with minimal number of people, the first a two-person combination of interns and I, we have created a service kneaded planning. Because of the new concept services, there was also intended that do not want to caught in a fixed concept. From solidified is planning, but I got an opinion, such as in the service engineering headquarters and customer relations headquarters, is up to there, I will not you move a little hand there is also a president of industry, almost one woman of the intern will be made was (now is responsible for the Sheamo become employees). Thanks to this system, with little impact on existing business, speedily project was in progress. And fresh ideas of interns is blown but I guess it is now innovative services. Was stuck in the planning of Sheamo was to eliminate anyway any monetary exchange. When the transaction money is involved in, it comes out desire to really "make money you". Sonaruto would become not change so much with the auction. Point also, rather than a mechanism that can cash in addition to the thing, a good thing for sharing, and listed a mechanism, such as going to accumulate points enough to be if it is share. Planning of the neighborhood, went stuffed with very discussion.

- What is your vision of the future business plan.

Source of revenue is also a number. Is the banner ads and listing advertising of easy-to-understand best. Since the people of the review tried go steadily accumulated, You can either buy the people who want to buy from there, is the form of good to share. As we, some people forego market share, even people who are new to try to share will want, so I think with a new want people also have from the beginning, there has been considered as good either. After that there is also a source of income that the sampling. Sampling, usually to 1,000 Toka 2,000 available, but get their advertising effectiveness and distribute them to as many people, and it is the thing that the number has a higher price range is not ready, cost-effective not justify. However, in the case of Sheamo, for example, if you make the 100 sample, you can try using 1,000 people in 10 rotation. Because it is 2,000 if 20 rotation, it is possible to try in merchandise and companies, such as was not suited to sampling until now. I think that it is the never been source of income ever.

- In order to bring out the idea of ​​employees, Do you have that you are aware of as a culture?

We are aiming to "to create a new market was not in until now, Enigumo and has become a clearly different world in the world did not and there was the world, it is that you are in better world now." Whether can relate to the idea of ​​such a company, we are at the entrance to the joining. After joining as well, to make it easier to say their opinions, no matter how young is joined annual, we try to listen to opinions and ideas. In addition, as there is to say purchase of opinion, but I hope in any level, for example, if rises voice "I want to do this kind of drinking," "I want to make this kind of system", in order to raise and to realize it, as much as possible effort doing. There is also of course can not do things, but .... But, facing the possible sincerity, and say friendly environment that new, and so there is a worth that said it, we are working consciously.