Customer requirements, budget, depending on the size, etc., went to buy the clothes chosen by the coordinator in the shop, such as Shibuya, look up to deploy a unique service that deliver at home. Work pattern, Kaoru Morita Shibuya and the edge is deep company head coordinator, I was interviewed Shibuya and fashion of the relationship.

Shibuya went well, one from childhood

- It is a very unique service.

I agree. In because Shopper to the total coordination is at the moment the country, it's out of one company. This service is president was invented. The basically doing a very hard job, but originally fashion I was or bought in the likes their own by the time young, got away from the busy more than 10 years clothes, such as company management. Then suddenly, it seems to have very troubled when Tteyuu "In addition, to be fashionable." And 42 to 43-year-old man that there is a very sense of resistance is to enter the fluoride and shops, that it does not take a busy time, not go shopping on their own. If it was conceived from the fact that that the "someone or not done it instead it", something on their own at the moment when I thought hello there it would become one of the business.

- It is a service from the consumer's point of view, if anything.

I agree. So, for example, it becomes what clothes shop is pointed still in its own way I if I made unilaterally. That's it, very painful to say clearly. Start try was known, is that the sense of Tteyuu us to coordinate clothes standing in the consumer's position has been well received. Repeater are many, customers in their 20s, 30s, is the center 40s. It is among them is often most people in their 30s.

- Is there such as thing you did not first envisioned?

Since the cognitive path the Internet there are many, I had assumed the kana many local customers initially. However, surprisingly near Tokyo, Chiba, Kanagawa, Saitama, I'm in Tokyo of customers is large after. Irasshaimasu also Toka people of Shinjuku. Still, because who can seek out is, but I think that's part of the convenience and professional .... For example, or "there is a decided want to date this time", we will also coordinate with feeling as I got a pretty compelling demand. After that, it travels Toka, who ARK Newsletter wearing a suit in the elderly until now is retired at the time that I'm going to travel with my wife, even those that are available in that let what to wear. It's deemed to be replaced "Poppo'" What needs.

- It is that potentially there is a need.

Potentially also think that "quite often I wonder if". It is a point also reasonable point. Coordination fee is 4,500 yen a large selection of three points from top to bottom. If, I want to buy clothes in the way of Kagoshima Tokyo, to Tokyo, is not it take tens of thousands of yen When you went back to shopping put up to stay. When you think of it, it is also important to go up very cheaply.

Most Shibuya, Harajuku, are moving among the triangle zone of Aoyama

- Whether Morita has stepped into the first on foot to the city of Shibuya is the time when?

Come here when from a local 22-year-old, since, I Well Shibuya is now based. At the time, PARCO was using well. It did not go so much to the Shinjuku ... After that I'm Harajuku. Since the apartment Studio (※ refer to Room apparel maker, which opened in the apartment), such When I know that that, I Shibuya and Harajuku'm to which they are integrated. Meanwhile eventually with the feeling that they've been in apparel street .... At the time, because I was also around in circles all kinds of apparel relationship, almost Shibuya, Harajuku, I among the Aoyama. It will not move among the triangle zone (laughs).

- How do you Have a nice day captures the Shibuya of the city?

It Is not access after all. Access to good, abacus almost anything in Shibuya around. Well how much either based in Harajuku, it's a little troublesome. Also It seems Harajuku, Well also Aoyama. But then you walk that's Shibuya to Harajuku, It is within Even Ebisu .... I think that certainly I think Shibuya because has become the base in this sense. To say whether, Well and Shibuya say whether fashion leader, I do not really. A rather not do, is not it strong is more of culture I Shibuya. Come enters the various people. It Is not that kind of feeling. Properly fashionable thing to come can be around it.

- Do you have a favorite place in this triangle area?

There is also a work pattern, but I like the way to exit in Harajuku from Parco. After, in the 246 along if you go from Shibuya, it would place Tteyuu to Omotesando. Work pattern, so do I need Limit your look at the store, it will be many opportunities to walk the street shop is continuous. It changes show Windu of the display are a total of was if in the spring, I since also felt the flow of the season.

- So instead of the display is, So you become as it is information.

I agree. When I was working in Italy, I felt that it really love display I Italians. I because we see the display if they have spare time Italians (laughs). What guys that there is after all a fashionable heart, do that sort of is not that worrisome. I want to fashionable even a little. Women and I think that it is as it is. Of women where women Japan but yes, I always look around because I want a fashionable. However, man of the people, usually unexpectedly PITA want. But it was miso is as out its sides. So will an increasing number of absolutely male customers.

Town Shibuya pedestrian traffic is unceasing indispensable to fashion check