- First, do you explain the Shibukasa of mechanism.

It is an activity that share would have been plastic umbrella is disposed of in Shibuya Machinaka. Asked to donate plastic umbrella such as left behind from such companies, stylish design to cafes and apparel shops, and installed in a tie-up shop, such as a beauty salon, we rent for free to the audience at the time of the sudden rain. May be returned to any tie-up shop, return at the time, has become a mechanism that presents 50r the Earth Day money of Shibuya local currency (50 yen or equivalent). What I was launched in 2007 in the Social Entrepreneurship project "SOL" which had served as a representative to the student days, it now takes over as the project.

- Please tell us was born opportunity Shibukasa.

Umbrella consumption in Japan is so up to 120 million per year. Plastic umbrella, which accounts for the majority of them are often left in a disposable sense, police or that you can not support as left behind. That most are discarded, nothing too good situation. Simple idea is the origin of Shibukasa that attempts to re-use it. Then, through a tool called umbrella, it is also great feeling that you want to more calling the goodness of Shibuya. But is a very fun town if there is a dynamism I Shibuya, I'm on the other hand, there is a Sewashinai with severe back and forth of people image. I myself will see well because it is born of the countryside, but I'm a very tiring city for those who do not get used. However, it is either not because not only see the surface of the city, and. Such as Jingumae and Sakuragaoka-cho, a little into the back, there is a lot of shops and beauty salon by management with a pride to the strong thoughts and Shibuya. Teach that kind of place, some people such as those coming for the first time in Shibuya, it's me know the goodness of the city. Many of the alliance shop Shibukasa in personal management, strong management of the thoughts and commitment are a lot. To share the umbrella, I think that I should become an opportunity to enter the town of a little deeper Shibuya than ever before.

- Will there much alliance shop. Also of the alliance shop benefits?

Tie-up shop of the moment, Shibuya Station and Aoyama, Omotesando, 39 stores in such Harajuku. Year umbrella of about total 2,000 have been distributed. Eateries and apparel shops, but a variety, such as, in particular in the beauty salon, precious hair that it's is not sorry become wet in the rain immediately after cleanly trimmed, and shops that are available originally bought the umbrella often distress is. So please be willing alliance. When we started working, but I had partnered to visit about five stores from here, then is who signed up to participate from the shop side who know all activities. It is management who have the feeling that "better you want this town." "I want to think about the environment," "want to participate in the local community" in many cases. Time the Environmental Summit was held in 2008 in Toyako Hokkaido, has been increased participation by growing environmental awareness. Others are from partners that have received a voice, such as "is that you participate in activities become self-confidence as a shop", umbrella return of you hear may be a story that has become in the wake of the visit. In addition, since there is also a hope of "community development", or an attempt by, for example, make the shop list on Twitter connecting the tie-up shop each other, connection, such as staff come and go the shop of each other have gradually born. In the future, we want to further promote the community strengthening between these alliances shop.

- Institute of to reason that got off to a re-start in January 2011?

It is from the feeling that want to expand the range of activities. I have been involved in Shibukasa from student days, then, it was to live in local and employment in China investment consulting company of about six months. So when you talk of Shibukasa in Chinese, it's align the mouth as "impossible in China." First of all, and is not considered action that returns the umbrella borrowed. Through such experience, Shibukasa was noticed that it is a model that does not Spoken only in the Japanese morals and culture. On the other hand, looking at Japan from China, what is important is we also remember a sense of crisis, such as that more and more lost. For example, come back determined and ask the Japanese goodness to foreigners, a town of the story, such as Kyoto and Harajuku, not a cultural resistance and spirit of the Japanese people. What I mean, it's not the answer, such as make me feel proud of as a Japanese. When you think of such a thing, although there may be a small activity, Shibukasa to establish humanity as a foundation is, I thought to lead to reconsider the goodness of the Japanese. Subsequent action quickly while we, returned to retirement the company, was crossing to the Institute of taking over from the junior the Shibukasa. The did not in the NPO is not a complete volunteer, because I wanted to explore the road as one of the business model. Did not you Co., Ltd. Conversely, because I thought that I think are unlikely to be perceived seen as a commercial activity. In such a reason, I thought that the Institute can take with both intermediate matches the spirit of the activity.

- Will the future, aiming to what direction.

So far is not a volunteer activity be allowed to function as a system of immediate goal like. For example, there are companies that he will send you to the machining of the umbrella as CSR activities. If Habukere time and effort of work in this manner, because the staff will now pour a force on the expansion of the alliance shop, we are working to improve review the whole flow of activities. Many companies us to cheer the activities, so far, in addition to the donation, it has been a big source of income also tie-up event of the company. Although I think that the event will continue the future, last event be those special, I feel a huge sense to create a system that goes around just in our core business. It is I very difficult. As one of the form, you give there is also a way to get the support payments from the alliance shop. Rather than to collect uniformly, devised the service plus alpha, such as installing the umbrella stand of the ad-filled, is exploring a business model that both a plus. After that, I want to create a mechanism that leads the user to each other Do not, and. For example, you can seen the history of the movement with the electronic information tag on the umbrella, the user or to leave a message in a relay format. By adding a bit of fun, to would use is increased, also increased return rates, should activity is gradually becoming more active. If the user, to get the regional currency in terms of carry us for the sudden rain, above all fun. For the store, to be born is confident that participating in environmental activities of the region, prompted also re-visit of the audience. Instead of capturing the environmental issues from the point of view of the only eco, when I was happily use without thinking deeply, resulting in everyone becomes happy, activity that was also reduced load on the environment is ideal.

- In the Great East Japan Earthquake, we heard has been the donation of the umbrella.

Shibukasa would like to assist on the form that can be, has delivered a plastic umbrella to shelter of about 10 locations. Opportunity is that from Takada squad of Rikuzentakata fire brigade on May 2 days, I received a request that "I want to send because there is not enough umbrella" through Twitter. I was sending out the next day. People of Takada squad, in order to receive the support to meet the needs of the affected areas, using the Internet, such as Twitter by sending a desire to direct, was that which prevents a mismatch. In the future, as soon as the request, we would like also to donate an umbrella in the other shelter.