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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

Recently, it has been adults back little by little to the city of Shibuya. I want you to become a town to be had in various mood, Who Toru Hashimoto runs a popular cafe "Cafe Apuremidi" of Koen-dori is, so far, issued and the legendary free paper "Suburbia Suite", including the selection of music compilation CD, involved in music in Shibuya It has continued energetically to work. To the Hashimoto, opportunity and began a cafe, we heard and transition of Shibuya of music culture. In recent years, clearly adult in Shibuya came back- Please tell me the history that opened the "Cafe Apuremidi".
Friends and is the opportunity that was Omoita' trying to create a space in which Nagomeru with people like you and your hobby. Not had stuck to the business category of a cafe, I was good at anything apart from if it is a pleasant space. So it had last considered sideline initially, will focus on a variety of media than expected, gradually with the increasing sense of responsibility "This is to be taken serious about as a professional food and beverage industry", have sprout subjective later directly below (laughs). So-called no less likely to be introduced as the pioneer of "cafe boom", but it is not aimed course. I think a variety of accidental overlap. For example, at the time of Cafe 1 Cuyahoga second floor was the norm, the first place I decided to now place thought that, if I can in the fifth floor because it was aimed at making private space. The people around, but was surprised and "... to such an inconspicuous place in what", it has been introduced such as "retreat" as a result, rare is also a café which is open in a room that recessed the building is now It is gone. Boom is not only gratifying aspect, for a period of time is entered one after another developers and companies, being lumped and a cafe that is run only in the business there was a sense of resistance. Although 00 years late calm the boom peaked in 2001, it seems not a few were subsequently withdrew.

- It has been open to "Apuremidi Grand Cru" of the two shop after three years.
In the Cafe Apuremidi, because that you can not even want to do came out a lot. For example, I thought I want out is also a full-fledged cuisine that adults can enjoy, but it was too narrow in the cafe kitchen. I interest was also increased to wine, there is no place to install a wine cellar, also a CD to be supplied to the BGM I be nice if there is also space to sell and display. I crammed the kind of idea to Grand Cru. However, it opened the Grand Cru, I realized the gap and myself, and the people who are usually in Shibuya. So far it has been in the form that I think that the "Do not happy if he is in this kind of wind", in fact, but cafe I was accepted, and in more than I thought, "in the Grand Cru, hoping to there people I feel that is less ". For example, customers who have ordered be arranged an after-dinner drink on the counter are not many. If this is what was Aoyama and Hiroo of secret bar, people who are interested should be more often. I'm sure an adult is, to some extent, will're segregation the region. Strongly we feel the difficulty of that recall the kind of adults in Shibuya. However, if compared with the original open, you have a feeling that the adults are coming back clearly in Shibuya.

- Do you difference between customer base in the two stores.Big does not change. Both are the main is more of about 35 years of age from 25 years old, might be more of a Grand Cru has a higher female rate. Again influence of the media is large, a holiday to also visitor visited from the provinces, also the Kansai dialect flurry. In addition to those of Asia, many also get to like the people started Europe of the French, it is also characterized by foreigners often. Since the visitor who came to see the media is mostly those who think that "once want to go", I think it is space and services to connect to the next visit, that it is still a force of staff.



"Memorable" of the people of a charming town. We want to create a lot of gimmicks.- How do you feel the connection of Shibuya and music.
90年代には渋谷は、世界で最もレコード・CDの商品量や情報が集積される街になりました。ボクも若い頃は埋もれているレコードの中から自分の趣味に合ったものを見つけ出そうと、散々、歩き回りましたね。今でも世界一の状況は変わりませんが、当時と比べて少し淘汰され、さらにジャンルも変化・細分化されました。90年頃から、いわゆる「渋谷系」と呼ばれる、60〜70年代の音楽の影響下でセンスを重視するポップスが流行したのですが、90年代半ばにはストリートのリアリティを求めるヒップホップやR&Bに圧倒されるようになりました。そうした変化はファッションにも表れています。80年代後半には当時の言葉で「キレカジ」と呼ばれるようなものが主流でしたが、渋谷系と呼ばれる音楽が登場し始めた頃から古着をおしゃれに取り入れるファッションが流行し、そうこうするうちに90年代半ばにはルーズ・シルエットのBボーイファッションが街にあふれ返るようになりました。最近は、また少しキレイめな感じのファッションに戻っている印象を受けますね。ボクは『サバービア・スイート』というフリーペーパーを発刊したことなどから、メディアのプロフィールに「渋谷系をリードした―」などと、まくら言葉のように書かれてきましたが、今では渋谷系という言葉の意味も大きく変わり、最近のメディアでは「パラパラ」を踊っている人たちを、そう呼んだりもするようです。ボクとは世代も趣味も違うので詳しいことはわかりませんが、それはそれで勢いのある一つの文化だと見ています。

- Music scene of the current Shibuya, any situation that the would do?Or met at the club and live house, there is a circle of various tastes gathered through the net, I think the outgoing force is undiminished even now. But personally I feel the point is little exchange between each circle sorry. However, now of young people, but it seems there is also that kind of trend in everything. Also in Shinjuku There are a lot of record shops, but Shibuya is easily affected by the world and age compared to the Shinjuku, it seems to have a personality that tends to affect at the same time.

- Future, Shibuya do you think what I need is to achieve further development.
It is a lot of people want a city that can stay in various mood. For example, when from the store only not younger than myself visited, is not it would Tonoi feet naturally. It is I think that can be said to the whole city. So Some nifty old man of 40 to 50 generations, I think I want you to aim the city, such as that swagger even 20 generations of young women. Shibuya Compared to other towns, hobbies and favorite of individuals and small groups will think that there is a strong side that forms the personality of the city. But given the "attract" in large point of view, the power of individuals and small groups are limited. In particular, the recall of the adults in Shibuya, for example, individuals and small groups out of the idea, such as a capital force companies responsible for the hard surface, or would not be essential organic ties of both. I is the future for that, I would like also to seek partnership with the place such as "budget has no idea but there". If the city is interesting, I think you were after meals and shopping that was surely watching a movie. Because the charming city, not only to provide the goods and services, interest and curiosity generated from there, such as memories, I think that it is a variety of stores leave location. I think the trick and spot for it be nice if produced a lot in the city of Shibuya.

■ profile
Toru Hashimoto
1966 Born in Tokyo. After graduating from Keio University, a job at Kodansha. While to his editing of "hot dog Press", and launched the free paper of record introduction of "Suburbia Suite" to 90 the end of the year, it became one of the spark of Culture called "Shibuya system". Independently for 93 years, in addition to such producer of the compilation CD called "Free Soul", three years from 96 years, serves as the editor-in-chief of the free magazine "bounce" of Tower Records. 99 years, opened the "Cafe Apuremidi" open, further dining salon "Apuremidi Grand Cru" in 02 years, a complex type select shop "Apuremidi-Selecao". Currently, beside of its management, engaged in, such as song selection and DJ · writing activities of the CD.

Store introduction
Cafe Apres-midi (Cafe Apuremidi) 99 years, and open to Koen-dori, a cafe that became the forerunner of the "cafe boom". Leisurely arranged sofa, wrapped in a gentle BGM by full of warmth of the wood that has been illuminated by the indirect lighting interior and Hashimoto's selection of music, a cafe menu and various types of alcohol, desserts and enjoy. In 2002, on the fourth floor of the same building is authentic Italian-French cuisine to enjoy "Apuremidi Grand Cru" is open. In addition, the same year, on the first floor basement of the Shibuya Parco part1, music CD and miscellaneous goods, complex select shop "Apuremidi-Selecao" to deal with, such as decorative accessories were also opened.
Cafe Apres-midi (Cafe Apuremidi)Shibuya Jinnan 1-15-7 5F
TEL：03-5428-0510
OPEN: 12 pm to the next 1:00 LO (Sun-Thu), 12 am to the next 4:00 LO (Friday, Saturday, the day before holidays)
Apres-midi Grand Cru (Apuremidi Grand Cru)Shibuya Jinnan 1-15-7 4F
TEL：03-5428-5121
OPEN: ~24 pm 12
Apres-midi Selecao (Apuremidi-Selecao)Parco 15-1 Shibuya, Shibuya-ku, Udagawa-cho, part1 B1F
TEL：03-5428-5711
OPEN: 10: 00-21: 00

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