- About the encounter of Shibuya, First of all, please let us know

Did 1960, Goto planetarium made in elementary school extracurricular lesson is still trapped in the clear. Looking up at the dark ceiling in black reclining seat to fill the body. It was shocking, I It was still before the Tokyo Olympics. I am originally from Kawagoe, Saitama Prefecture, I was going to tell me grandmother is doing a teacher of flowers to the metropolitan area of ​​the classroom. We go to visit around about it to Shibuya. Although I was a college student my university is in Narashino, because I have a friend that went to Aoyama Gakuin University, or receive a sneak lecture together. From the beginning Kyoji to billiards, I was playing until midnight through to the bowling alley of the Meiji-dori. Again Shibuya at the time to stylish image was strong, there was also longing. But in many strange and east exit neighborhood, I did not have much edge to such center street.

- Shibuya impression of today?

In my case, is difficult area to go to the favorite area divided clearly. And violently change I Shibuya, feel like change color for each 100m. It might close to something Los Angeles appearance changes per mile. I love the human-watching, it is interesting to from such a point of view. But now is the Setagaya Ward resident, Shibuya-ku, and walk 10m. So have a dog at home, the dog run in Yoyogi Park will go every week. Walk to the Shibuya Koen-dori from Yoyogi Park, has been a break in the Doutor Coffee past the out of the store (Shibuya Koen-dori store) (laughs). It was Sasazuka also new house after marriage if Recall, was Sendagaya also opened at the time of the office of freshness. Somehow, I like Shibuya neighborhood. At the same It is a recent Shibuya very many tourists. Something I feel especially weekend. But to the whole city is activated, so I think I'm good. My will to Kawagoe also quite popular tourist destination is a local, bustle of the weekend is the amazing thing.

- But is early Shibuya of the city of change, Do you have any such proposals for the future?

The same as the thing that determines the business category is targeted to the era of diversification, Shibuya be in another zone, it is interesting if me out originality full of personality and commercial facilities in each. Who was the city to another zone I think revitalization also shopping street. 109 system of the zone is about 18-20 years old. The per Harajuku junior high school and elementary school zone. Or in the zone of salarymen and OL tried to make the oasis, such as the forest in the office. Actually it in Chicago there is a jungle in the basement of the high-tech building, such as there is a food court in that and its dense. Rest is good and there is a dog run in the park. This only because for pets is increasing is poor me there is no playground.

- Please tell us the freshness burger entrepreneurial history.

大学時代に建築を勉強していて、大手住宅メーカーに就職し長野にいたんです。ある時、義理の兄に呼び出されて「温かい弁当を提供するチェーン店を作るから、おまえは店舗デザインをやってくれ」と言われて。もともと実家がヤマハの楽器教室を運営していたから、義兄はチェーン展開のノウハウも知りたかったのでしょう。それでとりあえず100店舗を目標に一緒にはじめてみました。それが「ほっかほっか亭」。事業は順調で、規模が拡大するにつれ、M&A、提携、統廃合とか、40歳になるまでに創業から大企業に至るまでのすべてを経験してしまった。役員クラスになると、会議に顔を出すくらいしか仕事がなくて、何か物足りない。そんな時に、「運命的な出会い」があったんです。

- Is it the freshness Berger first store?

So, I Tomigaya shop. It was Komaba campus neighborhood of the University of Tokyo. It is also less crowded a quiet residential area. The relationship of the long real estate company, is introducing a cheap wooden single-family properties. The property is once or serves the bar, it seems has also become a rehearsal hall of the theater company. "There is only one in town, handmade hamburger shop" while looking at the rose springing up as an image. In fact, in the "Hokka Hokka Tei" era, I have experience looking around a lot the American restaurant in training. Hamburger shop of various styles were also visited. In, soon to call a real estate company with the "lend me". To go home while tension rose, I drew immediately shop drawings. Then selling golf membership for making money, he hired a carpenter, started a shop making together with excitement. For now product development is trying to from making shop. But, I can not put up with while you are working now, another Opunshi Chae and (laughs). It was December 1992. Customers who came to the most the beginning, it was a wife with a very beautiful goods. Among them incognito in become entertainers like something will come, been quite popular in about half a year. I was going to stop Once you become more negative than investment, but while you are doing "This is that the Do not leave benefit". Eventually about four years, it was to do with part-time and "Hokka Hokka Tei". Of course, secretly in secret (laughs).

- 14 store in Shibuya-ku, is now, do you feel the affinity of Shibuya?

According to the marketing research of the results, the shop out is so students and housewives, people of the creator system than the salaried workers have been attracting a lot. Or rather "customer base of Shibuya-kei," in other words. Still nationwide name recognition is still low. So "No one knows Freshness Burger," "freshness burger to know each know people" from, we believe that trying to soon to "anyone know Freshness Burger". It focused and had been opened in Shibuya-ku, until now the "dominant opening (※Way that). " To the degree of recognition goes up, it can be efficiently management. Now, thanks, has been waiting for increased gradually awareness. In the Shibuya neighborhood it seems to be becoming a presence that "everyone knows." This until the opening of a location remote from the station there were many are, and the rent surface, although compact it is is from the viewpoint that requires less investment, from now on I want to open stores When Can be, before the more Shibuya Station Is not it.