Is It is strong sales of Cecil McBee in --SHIBUYA109. So what it is located in the background?

109 but has undergone a transformation from 13 years ago to the state, such as now, Cecil McBee is to have existed as a brand from the front about a further 10 years than it has been taken care of since opening in 109 . Until three years ago in the name also Delica of the company, was a shop called Delica was indebted to 109 in 30 years ago. The 109, because the thing to celebrate the 30th anniversary of that auspicious this year, is why there is a terribly long history. However, what became really now form such as, I think I have that it from 96 around who says' year gust of sexy casual blew in Shibuya. " The young girl in Shibuya is becoming more and more gathered from time, renewal to incorporate women in this building it began rapidly. Tenant also continue to rapidly change, existing tenants such as out also went undergone a makeover to match it. Before that, like a Sony Plaza's, but it what sales of wide tenant's of the department was the best, it was reversed from a few years ago. Out of the sales floor also there is also the fact that spread as compared to the old days, but .... Rather than a Cecil McBee, I think still 109 of popularity has been sustained. Shopping center that is stretched out still sales in spite of this times, first because I do not think across the country. Its thanks.

- Or 96 years of fashion industry was any such thing.

Shibuya fashion was launched from there. Speaking large, it occurred boom in Harajuku before that. Fashion is, the old days, Toka collections and designers in Paris and New York has announced what kind of trend, I kind of information was something that epidemic came to Japan in one year Toka six months delay. Feeling coming information flows from such Kawakami There were the old days. But from around 90 years, fashion information and "began to reflux" I'm thinking. Rather than flowing from top to bottom, fashion trends born from the street. I already think that there was a kind of trend in Harajuku, but the kind of customers who have been gathered in Shibuya in the flow has become the outgoing base of one of the epidemic - I think not it it was 96 years before and after. In Harajuku it will occur this trend sometimes but, but it is always as a local fashion, had gone over in the local trend. But in Shibuya, where became completely nationwide major from Shibuya locally, I think it is different from the decisive and trends that have been born in the fashion industry until now. To be honest, like the first one dad, mom contort the eyebrows, if people with good sense "It's what, the cuckoo," I think it was a fashion like that. But, it is not a little troubled fashion of special children of Shibuya, spread across the country became one of the areas of major - You think it's amazing, and a shopping center that it 109 I think that it is a force that was to brand.

- Why do you think it was possible to place a trend across the country from Shibuya.

Of course, I think that there is also the fact that because it is Shibuya, but, on the contrary, fashion happened born in Shibuya I think that is also an Tteyuu was kind to receive the support of a wide range of customers of the whole country.

The will you do strength lies in what at the --SHIBUYA109?

If it says 109 maximum of the features of a word is "thorough customer-oriented." It is to provide products our customers want in a timely manner. This is easy to say, but can not do in other shopping centers and specialty stores. Everyone I want to offer what you want of customers, but there is one first is that it does not listen obediently to the voice of surprising customers. Then, even hear the voice of the customer, it is quite difficult to make it happen. Many until the company Toka rival of people now, but the voice was not heard, because there is no way to do actually in the street, gradually, the customer feedback has fallen into sounds like something selfish and think. New specialty store that has entered the 109 from around 96 years But, I have simply responded to the voice of the customer. It's right also 109 of the building, that time is newness Toka effort of the idea of ​​the new tenant, who have gathered, I think I made this new business model. It might be a little invisible from the outside, but this is the center of innovation of SHIBUYA109. More specifically, for example, I went to the per Korea, Toka will make the goods in one week cycle, but that kind of thing.

- The behind-the-scenes of such craftsmanship, what was needed?

If you now, I think it was good new tenant is not the existing apparel maker and specialty stores born. That's people until now, or "it'll not be able to", or "such of'm unreasonable in relation to the customer", there is a possibility that had become a kind of excuse thing. A new tenant who came from around 96 years, compared to those skilled in the art of up to it, such as it can be considered a manufacturing across the border, is very light footwork. Like a bring in responsible about things to sell on Sunday also of next week wherever you are - Now that we have done in such feeling, were obtained customers' support and sympathy. Speaking of the secret of success, I think most will be that kind of thing.

- Company founded 63 years, what is the factors that have changed to such a corporate culture?

It was lucky that still was in 109. 109 in, is intense anything in terms of sales competition. It Bill has also changed in going to that kind of competition, we have also changed our customers the incoming. Then, Toka not sell 's the same product as the Delica ever, Toka not sell the same sales methods, I think went to change yourself in the kind of sense of crisis. Really 109 various for the out. All 109 thanks.

- Did you change the customers of Cecil McBee in this decade?

I think not changed much is in the 109. But 109 itself also age was a little up. Temporarily it was like a building elementary school students come surging, but recently has been gone so much children. Customers originally Cecil McBee was around 20 years old. Young child I think it was in a little bit more on the floor, but about 1 to 2 years of age in 109 whole Speaking in the past 10 years might have raised the age. Since Cecil McBee is a brand that has continued for 13 years, overlapping the customer also gradually year, I think it can be said that the width of the age spread.

- Do you have also customers who push the stroller come to the store?

I it depends on the location. For example, many customers to when the 30-year-old before and after opening in a place that looks like a suburban shopping center, customers who pushed the fully stroller in the morning. It differs very depending on the location. However, customers who come to press such a stroller, I think customers who had you bought a Cecil McBee at 109 when the young are followed by much. So, I think that also it can be said that also spread much customers of width.

- I understand that age is different depending on the location, do you selling also different?

It is, sell thing I know with wonder. Basically, the product is the same by the shop, also selling and listen to the staff you are selling is to say that together. Of which is because it is one size, you will not be wearing the other and no longer fit the size. So mom to come minus the stroller also, the style is good at such a point. Sell ​​things it is the case does not change.

- It is the start of the original company was Shinjuku?

Was first started in Shinjuku to 62 years ago, first store branch was also now of Lumine Est. So, I think that there is really feeling like "Delica's Shinjuku". At first, it was the road shop in the vicinity of Isetan, then Lumine EST (then Shinjuku station building) and be, we were able to simultaneously the station building Toka fashion buildings from the neighborhood. Odakyu's also, also of Tokyu's Tokyu Plaza was able to Shibuya, I think that it is probably after a year or two of My City. Then Parco Ikebukuro is Seibu's. In the form is that the first store of the shopping center in Japan Takashimaya Tamagawa, now in the era of SC one after another. Because of which was also gradually increasing store in such a flow is the rough history. It from the 109 open initially taken care of, but in Shibuya, was indebted Parco and Tokyu Plaza from its previous.