Shibuya culture project

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Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

We want to build a society of "recycling" in Shibuya of the city through the local currency, "Earth Day Money"NPO corporation Earth Day Money Association to address the unique regional currency "Earth Day Money" in Shibuya. Its activities are not only in the regional currency, morning market operations and of, such as efforts to run the bus at cooking oil, have launched a new project one after another based in Shibuya. In the living horse's Saga of the representative, activities and, I heard the desire for Shibuya of the city. That was carried out in Shibuya, it gave the "courage" to the people of other regions.- Please tell me the story that began Earth Day money of local currency.
There was a thing that was examined regional currency by the time that has been involved in the creation of new businesses in the think tank. I'm Canadian Michael Linton, who is the founder of the local currency has been registered in the mailing list to be issued at that time. For a while, but investigation of the regional currency is it had been suspended, a certain time, from Linton's and some of the association officials, that the Japanese have registered to the mailing list, contact has entered. Because Linton-san to Japan or not like to meet if you are interested in local currency, it was the invitation that. When I met so interesting likely, Linton's is very active in the introduction of a local currency in Japan, was established by the project team on the same day (laughs). It is at the beginning of Earth Day Money, began issuing the "Earth Day Money" in October 2001 after about 10 months, it was founded the NPO corporation in June 2002.

- Will the reason for choosing the Shibuya as a regional was what.First of all, I think that for the activation of the activities are suitable for many areas of the NPO and NGO, we were squeezing the candidate to the wayside of the Tokyu lines. Jiyugaoka and Futakotamagawa was also thought, where the fun be introduced, was discussing whether and yet catch on, I majority of opinion was organized in Shibuya. Once you have gathered human beings Let's do an interesting thing, naturally, it will say that the stage has become Shibuya. Shibuya in that sense it may be said that the "city that is tried." That such thinking is not a mistake, you can feel in a variety of ways. It has been extensively featured in the media as a regional currency of Shibuya departure, in the first place, I'm wanted to involve young people in this project. In that respect, Shibuya that are aligned the store of young people prefer to tie-up shop, it was perfect the city to link the regional currency in the "fashionable" image. Also, when I actually try, in Shibuya There are various people, Some people do not accept at all that the local currency, some people us very amused. Or say that there is no unity, it says that there is a diversity or .... But, Toka because I said to someone, because there is no thing or something to join in-law, now only shop who understands neatly in its own way that the Earth Day money is collected. In addition the fact that "carried out in Shibuya" is, for people who aspire to similar efforts in other regions, it was found also to be given the "courage" to more than I thought. In fact, in Yamaguchi City, and the Earth Day Money efforts in reference to issue a regional currency called "Fushino", and we have succeeded in to take root in the region. Because you are affiliated with the Earth Day Money, "picked up Kankan in Sawarano (immortal) river, you drink coffee! In Shibuya" it seems to spread the activities called for (laughs).

- Please tell us about the features of the Earth Day money that was introduced in Shibuya.
Local currency, to be used to help each other mediated was the individuals and units was common. For example, residents between the neighbors, or teaching a personal computer, or to take care of the children, when it is to talk with the elderly, is a use that is passed as a feeling of gratitude. However, in the Shibuya in urban areas, such usage was thought that it unsuitable. So the Linton's model of the reference, personal, I was incorporating the regional currency as a method of connecting the three parties that NPO and store. This is because the local currency is passed to the individual who provided the donations and volunteer activities in NPO, with can be used in the regional currency partnership shop, is a model that has the advantage of attracting customers also for the store. In the future, I think that if Rarere continue the role of the "platform" that loosely connect the three parties in Shibuya of the city.

Harajuku cafe "WIRED CAFE 360 °" automatic issuing machine of Earth Day money to be within the "Earth Day GACHA". 200 yen once, out minutes regional currency "200r" in a capsule has been has entered the "Contributor's Seat (ballot)", and posting to the collection box to fill and project name that you want to cheer, of which 100 yen is delivered to each project as a donation

It gives off a unique charm, such as the vintage. Town that it is Shibuya.- In addition to the regional currency, such as "morning market" and "tempura oil recycling Battle", we have developed one after another a new project in Shibuya.
The official name of the "morning market" is, "Earth Day Market". Though this is there is a morning market in the major cities such as Paris and London, why start from the idea that what is not in Tokyo, we finally managed to first-time held. Merchants of the conditions is to perform a discount of a certain amount by the Earth Day money. Earth Day money exhibitors was in hand, the future, young people visiting to help farmers, the garbage of the home at the time or to offer as a fertilizer, has been conceived trying to get through as the consideration. As such, without complete in morning market, by interposing the Earth Day money, I would like to serve as a "recycling society" of a kind. On the other hand, "tempura oil recycling large strategy" is used in a variety of applications such as fuel of in-house power generation and car was purified the used cooking oil of the project. To actually Shibuya of the city in the "Earth Day Tokyo 2006" of April 22 to 23 days is scheduled to tour the bus.

- Places like Shibuya, if you and include a dislike?
Shibuya narrow alley Kunekune and sequels to the town, I think you walk in the mood, such as has become like a cat. It had come fun to play since I was a student. On the contrary, Shinjuku and Ikebukuro are many large-scale building, give the impression that the city itself is a featureless. The human brain may have heard the story that folds about a lot of emotion born many, but I think that's the same thing the city. Shibuya as people of the city a lot of folds or would not be easy to create a culture. For example, if you look a movie theater in Shibuya, I think you come out things large and small variety. I think kind of fun is a big feature of Shibuya. It stated that dare want to improve, how do I become a little more walkable city. I will feel too many little car.

- What are the things missing in Shibuya.Previously, we saw the workshop of glasswork on the island with a foreign country. The workshop is not changed, I had to make the dolls and dishes by processing the bottles were collected on the island. It was I think that it is very interesting idea, to function as a recycling-oriented society of the kind, was very good even warm products. To the city of Shibuya, I think that look good even such workshop. The Shibuya there is a stylish atmosphere, such as that while there is dirt and scratches gives off a unique charm "vintage". It is the fashionable of pompous feel like Omotesando, are different at all type. If there is a similar glass workshop, to will surely catch on, the more the scene of such a realistic manufacturing more and more, I think and I think we become more interesting town.
Earth Day Tokyo 2006Period: April 22, 2006 (Saturday) to 23 (Sunday)
Location: Yoyogi Park
1970, G · Nelson senator of Wisconsin election, April 22, is "Earth Day (Earth Day)" declaration. In the wake of it, all over the world, it has become a unique event to express interest in the earth will be held. One of the also to participate in the Tokyo venue of the 2006 planning "tempura oil recycling Battle". The recovered spent and consumption expired cooking oil with the fuel (VDF) purification, or to run a bus to migratory Shibuya, perform the self-generation of the stage. At the venue to carry out recovery of cooking oil, Earth Day money is gifts to co-workers.
Earth Day MarketDate and time: the first time April 29, 2006 (holiday) 10:00 to 16:00 (the second and subsequent times, the fourth Sunday of each month)
Location: Yoyogi Park (tree-lined avenue)
Tokyo and Chiba, Saitama, Ibaraki, direct sales market with a focus on vegetables by farmers, such as Yamanashi. Plan to about 30 stores are opened (the second times since 50 to 60 stores). 1% or more of the purchase price to allow the use of Earth Day money. In the future, including the tour to help the farm work visit the rural areas, it has been studied urban and rural exchanges of various forms.

■ profile
Saga living horse's
1974, Born in Yokohama. University of Tokyo College of Liberal Arts College. In 1998, he joined the Japan Research Institute, at the Business Planning Department of the think tank involved in the creation of new businesses. While proceeding with the operation of the regional currency forum in 2001, it introduced the "Earth Day Money" in Shibuya as a central figure of the project team. Founded the NPO corporation Earth Day Money Association the following year, it became the representative director. We left the Japan Research Institute in March 2006, focused on the activities of the NPO Earth Day Money Association.

NPO corporation Earth Day Money AssociationJune 2002 was established. Center of activity, the issuance of Earth Day money is a regional currency. This is in its own currency that is passed to the person who provided the donations and volunteer for projects that contribute to the local environment and society, it can be used in partnership store with a focus on Shibuya. In addition, morning market "Earth Day Market" to be held at Yoyogi Park, "tempura oil recycling large campaign" to run the bus at the used cooking oil of, to support the education of Afghanistan and Pakistan in such as used books and used CD "BOOK MAGIC" such as, to deploy a wide range of activities.

Shooting cooperation:WIRED CAFE 360 °
Jingumae, Shibuya-ku, Tokyo 4-32-16 KDDI DESIGNING STUDIO 5 floor
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