Shibuya culture project

More fun Shibuya! People who work, learn people, play information site for people

Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

Style of town than the scale, it is Shibuya. Only "Shibuya-ness" is nurture Gurobaru of.In October 2001, Shujiro Enomoto, a cafe company who launched "SUS (Shibuya, Underpass Society)" under the elevated TOKYU TOYOKO LINE near Shibuya Station. After making a legend of cafe management, it still has 17 restaurants with a high profile of food service such as "WIRED CAFE" and "Planet 3rd". I asked Mr. Enomoto about his relationship with Shibuya and his thoughts on this place. I was thinking and I think we can live urban development in Cat Street.- Met with the Shibuya of the city?
Since I is a Hakata was born in Kyushu human beings, it is the time of college students came out to Tokyo. From that time was the Waseda students, store planning and publishing, involved in the promotion business, the future we wanted a business that produces something new value. Usually, Waseda of student we live in Shinjuku wayside. But, I do because the thing I was a groupie, I wanted to live in a place with information originating force. There are, much evidence I do not but "would still Toyoko wayside!" And (laughs), to live in Himonya, had been a train station of the arts and sciences university. Tokyo was at the time I was reading or "Hibundani" (laughs). There is also such a thing, and play work also, the per Roppongi from Shibuya It was our main activity base.

- The circumstances that were involved in the development of Cat Street?About eight years after becoming members of society, Shibuya and had a far away life. The first was a job in the real estate company. I wanted to do real estate, is attracting the people in realistic place, because we are interested in creating new values ​​and culture. Rather than side to the promotion and planning, by first turning to developers side, "a force that has a place" I wanted to know what it is. However, thinking about Sekimo the practice, even though you get the real-estate and building at the time of the 4-year university, I have been assigned to the Public Relations Office, Office of the President. And about five years, it is why began to think that soon I want to do something on their own. The following company working, efforts to the activation of the region, we fly around the whole country, to feel the "limits of the word" somewhere, became independent. Initially, to open a small shop on their own, had been or consulting of regional development and store development.

At that time, it is not met in what to do where there is a current of Cat Street, that plan. To begin with, there may be one of the key persons of Cat Street was acquaintance from the old days, it began with glue say "I helped Osamu-chan". The river has become the road is that of 1964 that the Olympic Games were held, residence until it was no entrance is on the side of the road. It is, that was able to Cat Street, the store was able to have an appearance on the road side. By back has become in the table, I was thinking and leave the residence towards the back, an appearance the shop is co-existence and co-prosperity, and I think we live urban development can be in Cat Street. So, you can put the content of the commercial and renovated apartment acquaintance had, I began a cafe in themselves, were the days of 32 and 33 years old. It is at the edge, then, we went led to the opening of "WIRED CAFE" with Irikawa and other members of our co-founder.

- Then, it opened a "SUS (Shibuya underpass Society)".

The reason was that the TOKYU CORPORATION who had an interest in Cat Street's "WIRED CAFE", asked if they would like to consider the development under the overpass. I held something like a study session and thought about what the place should be and how to use it. "Don't it be safe to light a light that feels the warmth of people under the dark and lonely overpass? There is a strong image that there is only an off-site betting spot from 246 to the south of Shibuya, but it is actually Daikanyama and Ebisu It is also a route to get through. It is not a convenience store but also a cafe as a place to nurture a local community, as a result of discussing it as "a place that would be a base for a tour lead in that direction ..." is. At first, I was planning to make a plan on the overpass utilization method, but I received a story saying "Do you want to do it yourself". At that time, it was a weak team with five founding members, but with the question, "Don't try it!", We launched "SUS". The concept was that Shibuya was a city where culture was born as a result of crawling underground people, so it was a business meeting for the early-stage traders who could not have an office even though they had a store. We made a shop that could be used as well. "Since there are a lot of entrepreneurs related to design in Shibuya, I remember that the table was not good if the A3 paper could not be extended," he said. In addition, I wanted to create a place for community formation in the Shibuya ward east area where "SUS" was located, and thought about creating a place that mixes three communities such as "local community", "sense community" and "business community".


WIRED CAFE Shibuya QFRONT shop


Shibuya style that continues to struggle trying to Umidaso something- Potential of Shibuya's What do you think?
There are two features in Shibuya, one of the information originating force. Rather than "outgoing force", information is "accumulate" is that it's a city. Shibuya of terrain from the center is in the valley, there is a "reservoir". For example, you can not inhabit a limited ecosystem in the vicinity of the top of Mount Fuji, as has spread rich Jukai is at the foot that, I'm very rich and miscellaneous ecosystem is born in a low place. In the same way, information of Shibuya is accumulated in the valley, it has been aging and fermentation as a new culture. That's why, unique Inner power is nurtured in the city itself, resulting in information transmission force is amplified. Another feature, Harajuku and Shibuya is that it's a city that merchants grew up in the early stage. For example, owners of the current charisma shop, at first but it is a lot of people are starting to wake themselves on their own. Not limited to apparel, people of the up-and-coming place to start something, there is the historical view is Shibuya that. It is originally, I think that it is "the power of the land" with the Shibuya.

- What do you think is the problem now of Shibuya faced.Or leave behind if "Shibuya-ness", and I think one of the challenges is that. For example, in the city of mass consumption because Shinjuku, but I think that it is characterized by there is buying power, Shibuya In contrast, in the human scale, gloss whiff of the city because it is a city that you can explore a lot of alley it is born, and since there is a "reservoir" of information, I think that it is a city that gather people are seeking something. Walking speed of young people seeking something to do but it is slow. However, walking speed of businessmen fast. So, and the terminal of the current station, is not also an important thing to be up a sense of speed to enhance the convenience. "Think global, act local" of the word street, in reverse but rather when the global standard is say whether a all of the solutions, "uniform" the information itself to the global standard for transmitting a result, information transmission force is weakened. And the fact that either nurture inherits much things like Shibuya of localism, and the convenience and sense of speed of Shibuya unique, or go how to harmonize is I think that's important. In other words, I think that what "Shibuya-ness" is foster globalization.

- Do you have a message to Shibuya in the future.
Our office is also available now in Aoyama, but the future we would like to return to the Shibuya. Shibuya, the style of the city than the scale. There nurture is, if there is a community, to continue to struggle trying to Umidaso something is I believe that Shibuya style. But and sometimes it fails, the next big hit! Some interesting guy like a. Failure capacity, such as accept the city that you are, I because I'm not in the other town. In Marunouchi, if it fails, "is you fired!" Also means likely is said, can it fail also wants everyone is interesting in Shibuya. That's why the new guy is not coming out Pokopoko. However, now of Shibuya information it is turned into miscellaneous. For example, Center Street, etc., will have information would overflow. Rather than show the information and ough, for example, Toka see the face of the owner each and every shop, store Toka how went can, it is so important to the nurturing of such storytelling continue to have the Shibuya I think that it is challenge.
SUS <Shibuya Underpass Society) SUS <Shibuya Underpass Society)A complex restaurant opened on October 19, 2001 under the overpass located on the TOKYU TOYOKO LINE Shibuya Station and in the middle of Daikanyama Station. It consists of three cafeterias: Planet 3rd, Take Out Deli: Lunch to Go, and Bar Lounge Secobar, and it has also become the base of Earth Day Money, a local currency project in Shibuya. Closed on April 30, 2005, upon expiration of the fixed-term lease period. Management is a cafe company.
Cat StreetPromenade of about 700 meters connecting the Omotesando from Koenmae Miyashita. Around 1964, the lid has been applied in the place was originally Shibuya River. Cafes and boutiques on both sides of the road, lined, such as grocery stores is a good interval degree, a popular street in Shibuya neighborhood. Such as "stray cats there were many", "in honor of the" Pink Dragon "rock band clerk was formed" Black Cats "in the vicinity of the entrance", it is the origin of the name of a certain theories.

■ profile
President Shujiro Kusumoto
1964 Fukuoka City was born. In 1988, after graduating from Waseda University of Political Science and Economics of Economics, Department of Economics, he joined the Recruit Cosmos, President's Office, Public Relations Office, etc. work. In 1993, Kenichi Ohmae (McKinsey Japan Chairman) office work. In 1994, he became the meeting, Secretary General of the Heisei Ishin, 1995, Macy's executive vice president. 1999, style - Developer flop (Corporation) Representative Director, 2001, community-and-Mart Stores, Inc. (now a cafe Company) appointed to the President, to the present.

Cafe Company
Address: Tokyo, Minato-ku, Minami-Aoyama 1-2-6 Lattice aoyamaB1F

TEL：03-5771-6888　FAX：03-5771-6889
Founded: June 2001

17店舗の飲食店・物販店の経営や、空間プロデュースや設計企画などを手掛ける。2001年オープンの「Shibuya Underpass Society」を皮切りに、QFRONTなどで展開する「WIRED CAFE」、東京都民銀行とコラボレーションした「TOKYO PEOPLE'S CAFE」、丸の内・東京ビル「TOKIA」に同時オープンした「PLANET 3rd TOKYO」「食堂居酒屋 どいちゃん」など、「食」を切り口にした新たな業態開発に取り組んでいる。
CAFE 246 & BOOK 246

CAFE 246 & BOOK 246

 Planet 3rd TOKYO

Planet 3rd TOKYO

 Dining room tavern Doi chan Marunouchi

Dining room tavern Doi chan Marunouchi

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