From "Shibuya Keizai Shimbun," first published in 2000 up to the present, west tree (To-Emotion), who serves as the representative of "Minna economic newspaper network" of national and international media 124. Since then moved to Tokyo, for more than 30 years, the school is also in close contact also in Shibuya life also work, we have continued to look at the evolution of this town diligently. In this key person, welcomed the West's is such Shibuya gurus, talk about Shibuya of course, origins and mechanisms of "Minna economic newspaper network", we have talked carefully about, such as the future of vision. Well west-san, do you have in what you want to Shibuya of the future redevelopment progresses -.

I want to want to convey to people the "city of the story" is circulated to the digital space

_ First please tell us about the Encounter of the West's and Shibuya and on.

I am from Amagasaki, Hyogo Prefecture. Because we were relatives purchase there is little land intuition in Tokyo, the university received also choose a place, and as a result we go on to Seigaku. If you did not 's Seigaku Shibuya, there is also a possibility that had not received the first place (laughs). Student lives in Jiyugaoka, Shibuya become a familiar city, to create a network of people and events relationship of other universities, such as the office rented an apartment in Dogenzaka, he sent a life not like too much college students . After that, a job at a PR company in Gaienmae, founded the star commodity Institute independently at 28 years old. Because it was in 1988, exactly bubble full swing. If this remains Japan will continue to grow in the soaring, it is everyone is not trusting era.

Please tell us the history of until the first issue the _ then Shibuya Keizai Shimbun.

Construction of SHIBUYA MARKCITY began in the latter half of the 1990s, although it is not as much as now, the city of Shibuya began to undergo a major change. As a heavy user in Shibuya, there was a desire to know where and what is going on, but there is no easy way to know. Free papers were at its best at the time, but such media is basically focused on information such as stores that advertised. The idea that I wanted a media that I myself wanted to send out changes in the city with "no bias" led to the idea of the Shibuya economic newspaper. That idea did not come for a while, but in 2000, in collaboration with FM radio programs I was releasing new information on the city of Shibuya, and according to that, the web of "Shibuya economic newspaper" The site also opened.

_ Now "everyone's economy newspaper network (below, Minkei)" 124, but we are expanding to the medium as, do you was you have an image that you want to nationwide from the beginning.

No, I did not think at all. Happens, the person who had me rooting for Shibuya economy newspapers, will be moved his base from Shibuya to Yokohama, becomes the story of "Let's do it in the same format in Yokohama" in between the person, in 2004 "Yokohama economy newspaper" was born. Since then, we are increasing deployment area in the encounter with those who are interested and concerned, it had become 124 medium I noticed.

The'll try if they were originated _ Minkei of the article in which such a policy.

In order to transmit the information to the center of the change of the city, Toka someone issues a store, Toka was thinking the event, Toka new project has risen, resulting in positive news = "happy news" will be a lot. Is in the town, a little Kitari and Kusu', there is also a story that may become wanted to convey to someone else in the role brought from analog of state in the digital space. Minute you are the life and work in the city from the usual, most likely to a small discovery it is strength. As Minkei of theme, there is also a thing called "town registrar of". Minkei of the article, early days of which were distributed as news, and thereafter will be archived. Article is in the full open, the entire Minkei is a state that can be viewed by tens of thousands of on the net. So easy to cause faded recording of the city, we are working from the perspective of Minkei records.

_ Every day, how do you're looking for the story of the news.

Straightforward there is no, but those coming in the nature and information and changing the vector of their own interest. For example, it takes anyway mind that Shibuya in the case of me, even walking down the street, in response to the immediate and Shibuya topic is flowing in other media, and the "Kke It wrote," just like that I will think. It is completely Shibuya nerd (laughs). Then, there is also that there is an inquiry from the reader say "of what next fall but the first floor of the shop of that building was missing?" And very helpful. If you can even catch such information, it because you go to the police immediately. Even noticed any change in to and from the city thought, "there?", I think that often pass by. Be shared by examining on behalf of such things to you, I believe that one of our role. And as a trigger to our article, such as directing the foot in the city and "Do looks interesting", "kana Let's go", I'm glad when it comes to the origin of the action. To write such article, when extreme case, essential to also make our own amused article. As a member of the local, "Today, interesting article that you want to share this is it!" Has up an article in the feeling that.

If not enjoy themselves, not Umidase is worthwhile

_ Shibuya Keizai Shimbun has celebrated its 16 years from the rise, but also appeared, such as SNS in the meantime, do not the media environment has changed greatly.

Above all there I think is uniquely that you want to the media that I enjoy and as readers, we believe that it will lead to value and share it with our readers. Since its first issue is the basic policy of such articles created, it does not have changed at all, but with the advent of the SNS that "whether or not likely to be spread Once you" is now put in mind. Then, there is also a change that readers of the reaction becomes easy to understand with a number in real time. Because we are up day-to-day article, it nicely with SNS is running on time line. I think the side is certainly the SNS have contributed to the number of access.

_ In particular, what kind of reaction to the article do you good.

"Snowman Hachiko" (Shibuya Keizai Shimbun Feb 15, 2014 posts)

As we are writing a sentence to hard, but there is also a place where I think a little, there is also the influence of Insta gram, is often also keenly aware of the magnitude of the impact of the image. News, such as travel in one of the photos, we tend to be more likely to be spreading. For example, a few years ago, on the night that Doka snowed in Shibuya, someone became a topic to create a look-alike of Hachiko snow sculpture next to the Hachiko. Because when I got up in the morning Twitter had Zawatsui, Soku, when the article was taken, you can read a lot of people are reprinted in Yahoo! topics. Certainly, this is it everyone was interesting news, such as get used to a little happiness.

Please talk about _ the future of vision of Minkei.

One of the things that I want to now focus is a video news. Needs response to the growing to the video content, started a video news that "MINKEITV" on a trial basis in the entire Minkei. In the past tells the town of news in text and still images, but here by adding the option of moving image, it is an attempt to broaden the range of expression. However, with respect to convey in the video, because the still inexperienced, we are exploring the way of news video, while everyone in the repeated trial and error. Than to challenge in only one medium, everyone to bring their wisdom Ikeru to enhance the accuracy, I think that's a good place of Minkei. Environment to convey the news on the net is not limited to the video is rapidly changing. Depending on these changes, we want to explore how to articles and videos are transmitted to more people.

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