Shibuya culture project

More fun Shibuya! People who work, learn people, play information site for people

Shibuya of future talks about the KEY PERSON key person

Long interview of [key personnel] to be active mainly in the Shibuya. Place a "Shibuya of appeal" through their words.

I want to create the content of the "Shibuya" brand to strengthen the Creator networkJuly 1, active in the "wide area Shibuya area" creator and SNS site "XSHIBUYA (cross Shibuya)" to match the company opens. Shuji Honjo to serve as its representative, also offices in wide area Shibuya within yourself, you Irasshai involved a wide range, such as consulting of IT-related businesses. Ms. Honjo and aim of XSHIBUYA, we heard and I think to the Shibuya. It has become the "concept" rather than Shibuya place name- Please tell me the purpose of "XSHIBUYA (cross Shibuya)".
The ultimate goal is to the various companies, the bridge between creators and other digital content. Originally "wide area Shibuya area," with a focus on Shibuya to the many creators, IT venture also integrated by the so-called "bit Valley", is a very suitable area for the creation of digital content. However, since creators to work in a distributed, the company looks for creators was the reality is there is no way only about grapevine of introduction. This is a very wasteful situation. Therefore, in XSHIBUYA SNS () By building a network between the creators, further companies will play a role to link the two established a system to perform the recruitment of jobs and business ideas. To say that the creators to bite, designer and scenario writer, photographer, fashion-related, and even more jobs, such as actor and model is different. Approach from the companies, in addition to the general job openings, or collecting human resources on a per-project basis, or ask them to discuss the theme for the development of new products to the artist, also or the collaboration of different industries - various forms but you can assume. Apparently the reaction in the pre-open, were gathered also the creators of 800 people near between what one day and a half. It received the height of the expectations for the site.

SNS (social networking service)... Each other participants introduce a friend, the site that has been established for the purpose of expanding the network. In Japan, such as "mixi (mixi)" it is famous. And services that anyone can participate freely, there is a service that can not participate if there are no referrals. XSHIBUYA the latter.


--XSHIBUYA Is Meiutsu a "wide area Shibuya area", what kind of image of the'll do?
People this naming, that resonates the playing field Shibuya and does not mean to be limited to the surrounding area, is a city of creators to transmit the culture to the world on the basis of the image of "Shibuya", the "SHIBUYA" as a Culture it represents the place where gather. So, Japan, no, it does not matter even if I have to participate from any region of the world. Rather, in the end through the XSHIBUYA, It is in Shibuya creators from, such as the United States and the United Kingdom should I accustomed to get asking for work. However, in terms of advancing the actual work is only exchanged on the net will come out is a disadvantage. Also, Motere realistic connection such as through off meetings, swelling the possibility of network. Core activities to match so actually the face, I think that will be deployed around the peripheral Shibuya. In the interesting town because Shibuya, no longer "Shibuya" is not just a place name and station name, I think has become the "concept" represent the activities of the field. In Japan it will honor the honor student of about 80 points to act to see the right and left, but in the Shibuya are allowed to "break through". World-class as a "brand", but is a big city, never without entering the defense, nor does it conservatism. Precisely because that kind of town, I think that was able to produce a XSHIBUYA.

By --XSHIBUYA, do we expect the Shibuya is how to change.One is I think that a large effect of spreading the Shibuya abroad. It actually good to get to come to Shibuya, but simply often do not know just walk the streets. For example, the only Japanese delegation is to tour the office also visited the Silicon Valley, the nature of the business does not understand. In that respect, if except in XSHIBUYA, is obvious is whether you are what activities Shibuya creators. The further inward, the distributed born communication experience to creators had been, it would be born freedom to lead effect among the area with a focus on Shibuya. If that happens, including the collaboration of different industries creators, and we expect will swell potential in a variety of directions.



Development Some, such as breathtaking together good and evil "fluctuation" is born- Please tell us about the encounter of Honjo-san and Shibuya.
I am from Fukuoka and I have never been out of Kyushu until the university exam. When I first came to Shibuya for the exam, I was really surprised. There are so many people and vending machines, so you can get on YAMANOTE LINE without looking at a timetable. There are often scenes in which the old people who visited the big city are surprised and heated in the old films, but surprisingly, I also put out the heat really (laughs). The university was at the University of Tokyo at the beginning, so I went to Komaba, so it was Shibuya if I had a drinking party, and I myself lived in Tohokuzawa, so Shibuya gradually became a familiar city. I still live in Shimokitazawa, and Shibuya is beyond the likes and dislikes level, and it is like a "habit". The city's "cultural level" may not be rising when you compare your student days with current Shibuya. I feel that the color as a source of information is getting darker.

- Please tell us about the current state of the IT business of Shibuya.WEB2.0 (I second generation of management's era has increased of). There are no less than 20 generations in that generation. On the other hand also has been active with the crunchy first generation of managers from the time of the bid Valley. Also it became the driving force to launch a XSHIBUYA is management who of the first generation. They have, or give back to society by creating such a site, further aware of the importance of cooperating with everyone, it seems there is a feeling that you want to do it in concrete form. But always young people in Shibuya has been active in the energetic, even when the management of the first generation has become the age called the senior in the future, I think with a wide range of age groups hope that a place can play an active role.

WEB 2.0... Words that are collectively referred to the way of the next generation of the web. Although clear there is no definition, obtain a large sales by stacking a niche demand "long tail", to promote grass-roots communication, such as "blog", "SNS" is often cited as a specific example.


- Future, in Shibuya, do you think I want you to aim what direction.
In recent years, in the world of IT engineers to occur subsidence of Japan's human resources, India and China has been attracting attention in reverse. In contrast what to match what the Japanese as a value-added. I, I think can present the model is that it is Shibuya creators. In Shibuya, also in the way of working, even in the way of life, is very many people to enjoy their lives to the creative. Feel the charm of such town, young creators in the future will gather more and more. Also "If other town, more or rent'm not cheap," the president of the IT venture creators belongs to the other day If you talk to, it the president I say, "would leave half of the creators Once you leave the Shibuya". It is nothing to do with, such as commuting time, in Shibuya of the city will're attracted to that touched on various and exciting surface. It kind of attraction in Shibuya there, there is also a capacity to accept new people. That's why in Shibuya, to continue the experimental attempts without entering the defense in the future, I think that I want you to be always high metabolism town. In addition, without goby trying to completely make a helper clean space by large-scale development, to some extent, it would also be important to keep the environment, such as breathtaking together good and evil. Only Some of such "fluctuation", development I think that's what born.

■ profile
Shuji Honjo
Born in Fukuoka Prefecture. University of Tokyo Faculty of Engineering graduation. In addition an MBA at the University of Pennsylvania Wharton Business School. Currently, General Atlantic to carry out the investment and development of the IT companies: While serve the Japan representative of the (headquarters USA Conn.), Operated by the Honjo office for consulting the IT-related new business. Moreover July Concurrent is also representative of the portal site "XSHIBUYA" to open in one day.

XSHIBUYA
XSHIBUYA (WEB magazine) Due to SNS services and web magazine, expand the matching business with creators and companies. We expect the participation of more than 10,000 creators and partners in the first year. Commissioned by the Tokyo Chamber of Commerce and Industry wide area Shibuya area creators matching limited liability partnership (LLP) is operated.
Http://sns.xshibuya.jp(SNS)
Http://www.xshibuya.jp(WEB Magazine)

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