- Please talk about the outline of the "time-out Tokyo".

"Timeout" is, lifestyle magazine that was born in London in 1968. Art, music, gourmet, originating movies, a variety of information of the city, such as events, literally, is the media to promote the "Time Out = time spent in the outside". In addition to London, New York and Moscow, it has been published in 25 countries 39 cities such as Beijing, "Time Out Tokyo" began the service in 2009. Greatest strength is that it provides information that local connoisseur familiar with each category were dug by collecting the information. ( "I know more, more trying to act") "Know more. Do more." It has become the world a common concept. But was only paper originally, but now we are developing actively services on the Internet. In the time-out Tokyo, it operates a cafe that as the time-out bearing the brand name of the world's first "Time Out Café & Diner" in Ebisu, Tokyo. Previously, it is where there is a "TOWER CAFE" of Tower Records. Since the time-out in Japan is not well known, to make a realistic cafe, it was opened from a desire to increase the awareness.

- In which there is a variety of City Guide, is the role of the time-out Tokyo?

Of course, dissemination of information to those who live in Tokyo, but is the main purpose, at the same time English, Chinese (planned) By disseminate information to the world in a multi-lingual, and also to convey the content of Japan to the people of foreign countries we emphasize. Time-out has been placed in the Metropolitan around the world. By plug-in Tokyo in its network, we aim to provide information to, such as foreigners and foreign tourists who want to live in Japan. In fact, in the time-out Tokyo's English site, there is access from the world's 194 countries. Compared to Japan, is very high brand awareness of the time-out in the world, people with interest in time-out Tokyo site will have all over the world. I myself, and go, such as in London, and check the live and exhibition bought a time-out. Timeout, because offers interesting information for local people, you become a clue to discover the charm of the town is not a tourist.

- Foreigners, what kind of interest in the information high of you do?

It is a large still brand power of "Shibuya" is. Once a year, I have a international meeting that members of the time-out around the world gather, many of them have me interested, "I want to go to Japan." Hear good story, that has wanted to go in particular, it seems to be the "Fuji Rock" of "Shibuya". Enjoying the festival at the Fuji Rock, I say and want to buy a CD or record stop by Shibuya on the way home. Although realistic record shop in foreign countries has gone more and more healthy, it seems there is a recognition that there remains still a lot to Shibuya. Ginger in again as a destination of classic foreign tourists Kyoto, officials of the timeout for a strong culture-oriented, will of having so a strong interest in Shibuya.

- On lead to foreign tourists, it is likely to find a different perspective as ever.

I agree. Previously, the editor and photographer of the London and New York of the time-out asked to visit Japan one set, you may have each asked to in the article to travel the Hokuriku area and the northern Kyushu area. In the user questionnaire at that time, for example, the Japanese did not have fewer people with an interest in pottery that you are using on a daily basis. Minimalist design, and very good. Those commonplace have common for the Japanese, in fact I think that a lot is to draw the interest of foreigners. Looking at the measures of tourism attracting now for foreigners, it has a surface that I think "or not is a little thinking too much." What you are feeling and interesting young people of Japanese, I think in many cases the appeal is transmitted in only show as it is.

- Please tell us about the start the history of the time-out Tokyo.

When you are working in Tower Records, the information of the time-out if there have heard a little. When I left the Tower Records, Well next to one think of what you try, and Do had the media that the time-out Speaking. This is the interesting if brought to Tokyo, I began to think. Because, if in Tokyo and Shibuya large movement occurs, but such as CNN and the New York Times has picked up, the media that regularly cover a story about the Japanese, did not exist in the media brands that are well known to foreigners because he. So, to make a time-out Tokyo, the Japanese content of wanted trimmed the infrastructure to introduce overseas. I because Japan is a content powerhouse. The information presented is located about mountain to, thereby creating a new Japanese fans, there was a feeling that you want to increase tourists. So visited London, we come upon direct negotiations with Tony Elliott, the founder of the time-out. In other cities and at major publishing company signed a license agreement, although I of such individuals and enter into a contract case seems to have been exceptional, I think it got the OK through.

- Please tell us about the time-out Tokyo of readership.

If you are who have registered with the fan page on Facebook There are 10,000 thousands of people, but when looking at it, is 20 to 30 generations of women, is relatively large men in their 40s. However, we do not fully understand for readers who are not on Facebook. By the way, in the London version of the survey, the number of times that the readers of the time-out is going to live and play than the general consumer has been found to be very large. Perhaps Japanese readers also, I think in a lot of layers to go to active in the same way.

- In the time-out Tokyo, "that of the 101 that can not be only in Shibuya" (the other, Roppongi and Harajuku, etc.) but it also has issued map named. Can you tell me its aim.

This is the city guide with a time-out specialty of the "to do" type of approach. In a general guide, I'm "This cafe is ...... has placed the furniture of the Scandinavian" will be the way of introduction such. In the "101 things that can not be only in ○○", for example, such as "get drunk in the world of whiskey," "swaying to the beat on the sofa" to arouse interest from the copy such as "the ○○". Why? I was in the form of a map, history but is an old analog media include, but because there is a demand for a firm. It may be issued also free paper for foreigners, but it was well received in its own way, but it is I get to have still more of the map is long. Plus, in addition to text information in Harajuku map, incorporating a video utilizing the AR technology, you can obtain more detailed information. Eventually even Shibuya version is scheduled to introduce AR technology. By the fusion of analog and digital, we believe that it is possible to build an more highly practical media.