1968年愛知県生まれ。23歳でデザイン事務所ビックボスを設立(1995年にLD&Kに社名変更)。2001年「宇田川カフェ」を皮切りに、渋谷・新宿・品川・大阪・神戸・沖縄に、カフェ・バー・ライブハウスなどを運営。2012年には香港法人「利徳其(LDK)貿易有限公司」、上海法人「上海利徳其餐飲管理有限公司」を設立し、今秋に上海でのカフェバー開業を目指して準備を進めている。
「かりゆし58」「ガガガSP」などのアーティストが所属する音楽レーベルLD&K(エル・ディー・アンド・ケイ)。中核である音楽事業のみならず、“カフェブーム”のハシリとなった「宇田川カフェ」、2匹のヤギを飼っている「桜丘カフェ」など、飲食店・ライブハウス経営や出版事業なども精力的に展開しています。20年以上にわたり渋谷の地でさまざまなビジネスを興してきた代表取締役社長の大谷秀政さんは、この街をどのような思いで見つめているのでしょうか。
--LD&K(エル・ディー・アンド・ケイ)を立ち上げるまでの経緯を教えていただけますか。
The reason that I was entrepreneurship, very simple. To commute in a crowded train to get up early is not fit to absolutely sex (laughs). But to get up early in the hobby of surfing I do not bother. In the case of work, I would think because not turn so much in the morning my head, do not just get up early is sensible to profit. Better to start from the afternoon to efficiency is good, and. So out of the company is 11 o'clock attendance. When you talk about the entrepreneurial history, and employment in the company of space produced during college, we made a design office on their own after graduation. At the time of the beginning out Macintosh at the time, even if you do not have a particularly specialized study, if Bonus points for the software such as Illustrator, such as the events of the flyers and CD jacket design, I came in pretty good job. In parallel, the party borrowed overnight clubs and rental space, but I was also, such as the management of the so-called one-night club, it was a 23-year-old, for the first time of setbacks .... Ebisu rental space fashion show and but live I opened a large-scale party was to set in, it is to be saddled with the even of debt 6 million yen a large moss to overnight. Me is the time to shock is too large, for three days, was staying in bed out of spite (laughs).
But it's naturally, without even supposed to be sleeping incoming work, not return also debt. But from creditor phone is certain, because it will not truly were killed at about 6 million yen (laughs), must be alive. If you think so, come think that it is not the amount of about shake the life bar, again I would like to commit the time being from the fourth day, we started to create a publishing and music of the proposal. But it was diving because there was no special connections. So I began to go to work gradually, because the single mono many income was unstable, I came up with the Grow the artist to create a music label yourself. The roots, my own, I think there was a thing that was doing the band as a student. That had felt strange from that time, in Japan, it than people to the music, more of the people to be is that I wish have a good life. So, it is not thought to try around the side of the people to be (laughs).
- Then, including "Udagawa Cafe", until you expand the cafe business, What kind of had the deployment.
From the beginning the music label, it worked to excavation of artists around the live house Shibuya and Shimokita. Criteria are with rough-hewn, but artists also one something make me feel special. Words or there is a reality, the poem is easily transmitted musician, I especially like. To find a noticeable person, multiplied by the voice, "I try to do together", gradually and their artists became more crowded, come to demo tape to the contrary is sent, no longer need to be excavated in live house year. In such a feeling, the music label began to think where riding a middling trajectory, belongs artists get together that I want to create a "hangout". Also launch live, it It is useful if you can at the store. At that time, just when there is a vacancy in the next to the building of the Shibuya Club Quattro, the first time opened the cafe "Udagawa Cafe" (moved to its current location in 2006). It is that of 2001. Actually ...... there is a big trouble during the construction of this cafe. Suddenly went bankrupt company that had received an order for lot of work, it's arrears tens of millions of yen has occurred. Because I was going to devote the money to the construction cost, but was impatience Really, it is also impossible to recover from where there is no money. Have the installments the construction cost is somehow beg, the employees had to subsidize the salary and the night of the bytes in secret. When the off guard, from time to time, I think I'm that kind of thing happens ... (laughs).
- But it has been run a lot of cafes, Is there a common concept.
I like basically the old, we want to create a cafe that familiar with the alley, such as is said to be "this store, but it was from the front." Myself, I think I do not calm it's the store that much and shiny. So something new of the table also, we are in the antique feel to make a wound banging Bambang with a stick to hit the nail. After, but an increasing number of tenants request as tenants in recent years, because I like lonely certain appearance in the alley, I would not be sure in the future enter in a large commercial facility. If speaking employees, "we want to do", but you might think. My policy is "to work whatever you want," is what. So for example, live house of Okinawa not been opened from the "I want to go to play in Okinawa", a place where you and your employees do not have an interest, does not issue probably even knew would even lucrative. By the way, in Shibuya, but is up to the property, we believe that a few more stores there is room to put out. I want to open When the "I'll do the store manager!" And raise one's hand who have in the employees.
- So we have to focus on the feeling that "want to do" of employees.
Basically, "LDK management" So I. Not only the store operation is to store manager, have to do free to leave in sales management. Since the live house in Osaka, but was allowed to open to buy the building and the large amount of investment, return to Tokyo in just stayed one hour in the reception party, and then did not go six months (laughs). After all, if here is not left in a serious, absolutely store manager and the clerk will have a feeling of "being Yarasa", I would think of trying to ease in it. It is in what you can do with one person there is a limit, it is the person to leave the store manager because experience of basically eating and drinking, I It will do exceptionally well than me. Of course, you need the courage to leave. Still, if there failure, such as sales fall is if, I at that time is to is not good considering the cause together, even really have become useless, it is thinking of it in a simplistic. Not equal, so it does not be able to go to more and more work a variety of favorite things.
- In the management of the music label and a café, Is there a difference in the way of thinking.
And say which way either, it is difficult towards the music. Cafe is not dealing with water so called "liquor trade," but the music would be air. Hard to grasp is better in the air than water, but it is do or bad settle for a difference of a little sense of change. You can also continue to improve every little while management if a cafe, but because you do not just simply money Chu those aims of the artist, is not an easy success thing.
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