- Is from the time when was the aim of the ad industry?

Childhood is I wanted to be a driver of the train, but in high school, in the wake of Michael Jackson × PEPSI of advertising seen in the Sobu Line car way home club, now yearn vaguely. Now I say that's what that train jack, saw the announcement poster of the album "Dangerous" is are put to one side the car, really cool Do me. So University, was aimed at heard that strong in the media industry Waseda. I've been unemployed a year, you might want to check for the big sign and interesting billboard while hanging around the streets of Tokyo by utilizing the time, I interest did not run out for the advertisement.

- Shibuya came to carry a foot in, or will time when?

Childhood playground is now at a local Funabashi "LaLaport", to Tokyo come out in time I started attending prep school in Ochanomizu. Of 100,000 yen old clothes of jeans and 150,000 yen Air Max of like being sold a calm, in the heyday of the so-called old clothes boom, had been around the Shibuya and Harajuku aims to thrift stores and Tower Records. To eat to buy the ice at the Haagen-Dazs, which was next to at the time Tower Records, was a bit of luxury, the era that (laughs).

- It was thought to be a copywriter?

At the time of the university three years, I started to go to the "Dentsu Creative School" to train the ad creator. In CM at that time is in full bloom, as the beginning of the tugboat, because the people who make the interesting CM has ever been a lot, now I think to become a CM planner while attending to cram school. Even when employment was decided to Hakuhodo, it came on saying "I want to be a CM planner". However, it was copywriter when I been assigned emergency .... At the time, I kinda was disappointed, and I think is now, and then you also participate in the planning of the CM while title of copywriter, consider also the planning of promotion. In the sense that freely we can do to be involved words in weapons to the feelings of the people, I felt it's a lot of fun working on a daily basis.

- At work, who was involved in a job, what is left to the best impression?

He joined five years, now coming out of the ego, "I want to write a different copy to the people" the opportunity the work of local and Chiba Lotte Marines. It was notification poster of the opening card of the optimism of just entered the professional baseball, but the budget is small, and can not be taken. Anyway, I did not only stand out in the copy. So "Spring is coming to the Northeast, slow. "" Even for local fans, please in the first victory by all means Sendai. "And the like, welcome mood of optimism in such pour Hiyamizu, I was the poster wrote full of intense message. This is appealing, the station and the passage, before posters in the stadium to panic a fan to a photo shoot! This your work in to experience the thrill, such as crossed the line that I think is the people, "We'll have ... is doing up here", it will since feel like that you want your spear has been seen little by little.

- And independently in six and a half years from Hakuhodo, but the reason for the decision is?

Independent guess it was early. Opportunity is the encounter with the creative director of independence has been Satoshi Takamatsu from Dentsu. Look his dynamic advertising making up close, that get to together to decide Transfers in the feeling that you want to work, put a half a year enrolled in Takamatsu's creative agency "GROUND" was poised to "Setagaya manufacturing school" became. In after becoming once to such feelings intuition, it was little troubled. And able to work with a good staff at Hakuhodo, I quality of the work was also came up, "good condition is never know whether or not then come. When the best I said in also challenging to move on to the next step "When. It was flimsy physician confidence if you now ... (laughs)

- Independently round five years, or masterpiece was born Watanabe-san himself is satisfied?

When it recently, wearing a man down jacket in Japan CM and of "light!" Tteyuu "Ultra Light Down" of UNIQLO, set fire to the high school students of the Heart, Shinkenzemi of high school courses, "Attack!" such as the campaign. After the CM copy of the best time of the self-introduction uke is to say that PSP "Everybody's Tennis Portable" "Everyone Shuzo!". Advertising was appointed Shuzo Matsuoka to the character, called a tremendous reputation. Here 1, in two years, so far there is also meeting with people that had never worked, about his collection of works are swapped at once, it feels like and you are convincing work.

- Do you prefer the sense was good for the words from a young age?

There is no memory he was outstanding interesting popular person in the class (laughs). But "small hard" or "romantic too" or "preaching stinking" since I was a child what might be did not like. While pursuing the things interesting for me, as a result of the focus on delivering as simple as possible to ensure that the message is, you may now own is.

- Finally I was working also memorial work of Michael Jackson.

I wanted to do this work with Michael's advertisement, and when I was in high school I used to listen to the walkman as I went to the morning basketball. The advertisement at the time of reunion of unicorn which I was in charge before that is also so, but there is always the strength of the mysterious edge .... There are many cases where you are asked to work on products that are big fans or users. This is Shibuya Hikarie , but I'm a "Tokyu kid" who lives along the Tokyu all the way since I started living alone (laughs). The strength of the work round trip is probably my lifeblood.