Shibuya culture PROJECT

Fast Food industry nudity in uncovered movie the reality of "Fast Food Nation". The original is non-fiction, which records a best-selling over 140 million copies in the world 20 countries "fast food devour the world," Eric Schlosser is in charge of the author. Not a documentary, but in a manner that the last drama with an emphasis on entertainment, crowded sword rooted in a variety of problems in the fast food industry, such as layering of safety and workers of food. Became a high movie of this social visit is a cafe · SUNDALAND CAFE owners stick to the organic material, Mr. Yo Kumagai to preside over the plants label of independent label. At first glance, it is fast food and organic cafe that seems to counter, we were allowed to hear the interesting story that it is not so simple scheme.

- First of all, please tell us your candid thoughts.

In recent years, discovered one after another is a problem that the safety of food is called into question, because even have been just the case of the "poisoned dumplings" is fuss now, it is indeed timely work. Fast realities of the food industry is the main theme, but shed light on illegal immigration from Mexico, which is abuse in the terrible work environment, was to be interesting is suing the expansion of social disparity. I do not think so other people's affairs. Visitors to Mexico and Cuba, recording, etc., the economic disparities and complex feelings toward the United States with the United States because I feel in the skin. And though a little shape is different, the same kind of problem is it to be seen in Japan. I come more and more contains cheap products from cheap labor in China, the economic disparities of the common Japanese and Chinese would be Rekizen. Richness and Mexican poverty of the Americans. Composition that was drawn in the movie, I thought that as it is true for Japan.

- And drawn to the root of the complex problem has been there is something in the Sakuchu What do you think.

I think that really difficult, while the feel and "Do not have a lot of problems", "Well, you are? The do not eat meat," that embarrassed Once said. Meat, because I love (laughs). I'm modern, various things is no longer visible. Even if the much fish fielding their own, cattle, of course, Even the chicken is processed, not in the eyes when I lived normally. I also, including many of the modern Japanese, do not know whether the meat to eat they have been treated elsewhere, never to imagine the scene. What it does not lie in the root of the problem.

- In the viewpoint of cafe management, how did you see.

When the leading hamburger chain facing the problem is it says whether a den of villains, not the case. Marketing director of one of the hero, but it was quite thoughtful, conscientious person. Scale is quite different, but I also have to run a restaurant. As much as possible, purchase the ingredients can be seen the face of the producers, but we stuck with hand-made, do not think get along with it only in theory. The management is also required efficiency as a company. What is the efficiency of the counter, this is the But it is difficult to express, let's tentatively as "handmade". Hamburger chain of Sakuchu is not a efficiency of 100%, not 100% handmade Even we in reverse. The point is, I do think the fact that "whether you are either more important." Precisely because there is no matter put out a clear conclusion, Will such that you must keep thinking I'm sure.

Please talk about open was triggered by the --SUNDALAND CAFE.

But had much to make music at a major record companies, music and food and drink are the roots have I think the same. It opened in the food and drink in the event is a big element of creating atmosphere. However, what also in the music, it is not combined with food and drink. In particular, compatibility is good, the musical perfection is also not necessarily high, strong noisily and easier Mel world music shades in all music. I think from around 1999, increasing to sudden interest in such a genre, now I think I want to do an event or a cafe as part of the music production. But, difficult Tara Nii major record company. So leave the company, he founded the independent label "plants label" in 2001, and opened a SUNDALAND CAFE in 2005. In plants label, etc. LIQUIDROOM of Ebisu has been holding on a regular basis "plants festival". Cafe, space, such as the extension. Through the five senses six senses, I think music and food, and I want to enjoy the space and time that a mix of art.

From the movie "Fast Food Nation"
© 2006 RPC Coyote, Inc.